A data profile of the people who buy, follow and care about Donald Trump in Australia — modelled from more than twelve digital signal sources. Donald Trump has an estimated audience of 7,800,028 people in Australia.
Donald Trump has an estimated audience of 7,800,028 people in Australia. 40.3% are female, 59.7% are male, average age 40.9. Top brand affinities: Benjamin Netanyahu, Melania Trump, Anthony Albanese, Ivanka Trump, United States.
Top brand affinities include Benjamin Netanyahu, Melania Trump, Anthony Albanese, with strongest over-indexing on Benjamin Netanyahu (5.15× the country average).
Demographically, the Donald Trump audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Donald Trump fan in Australia is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Benjamin Netanyahu.
The key figures that characterise the Donald Trump profile in Australia.
40.3% are female, 59.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 40.9 |
| Estimated audience size | 7,800,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Donald Trump audience comes from Australia.
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.1% |
| Australia | 5.0% |
The strongest cross-interests of the Donald Trump audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ivanka Trump | Politics & Society | 5.68× | ||
| 02 | Melania Trump | Politics & Society | 5.37× | ||
| 03 | Karoline Leavitt | Politics & Society | 5.22× | ||
| 04 | Benjamin Netanyahu | Politics & Society | 5.15× | ||
| 05 | Mitch McConnell | Politics & Society | 4.96× | ||
| 06 | Conservatism in the United States | Politics & Society | 4.54× | ||
| 07 | Joe Biden | Politics & Society | 3.70× | ||
| 08 | Pauline Hanson | Politics & Society | 2.74× | ||
| 09 | ikon | Music & Radio | 2.46× | ||
| 10 | Vietnam | Travel & Leisure | 2.42× | ||
| 11 | Anthony Albanese | Politics & Society | 2.36× | ||
| 12 | Political science | Business & Career | 2.33× | ||
| 13 | Sky News Australia | Movies & TV | 2.17× | ||
| 14 | Public security | Politics & Society | 2.17× | ||
| 15 | Election | Politics & Society | 2.15× | ||
| 16 | Creative Commons | Technology & Electronics | 1.88× | ||
| 17 | Political party | Politics & Society | 1.85× | ||
| 18 | Wikipedia | Internet & Social Media | 1.83× | ||
| 19 | United States | Travel & Leisure | 1.74× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Individualism | JOY | 1.40× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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