A data profile of the people who buy, follow and care about United States in Australia — modelled from more than twelve digital signal sources. United States has an estimated audience of 5,694,013 people in Australia.
United States has an estimated audience of 5,694,013 people in Australia. 53.3% are female, 46.7% are male, average age 42.9. Top brand affinities: Donald Trump, Singapore Airlines, Uniqlo, Airline, First class travel.
Top brand affinities include Donald Trump, Singapore Airlines, Uniqlo, with strongest over-indexing on Donald Trump (1.74× the country average).
Demographically, the United States audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical United States fan in Australia is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Donald Trump.
The key figures that characterise the United States profile in Australia.
53.3% are female, 46.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.9 |
| Estimated audience size | 5,694,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide United States audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Singapore Airlines | Travel & Leisure | 1.98× | ||
| 02 | Uniqlo | Shopping | 1.98× | ||
| 03 | Airline | Travel & Leisure | 1.98× | ||
| 04 | First class travel | Travel & Leisure | 1.98× | ||
| 05 | Innovation | Business & Career | 1.98× | ||
| 06 | Skyscanner | Travel & Leisure | 1.98× | ||
| 07 | Emirates | Travel & Leisure | 1.98× | ||
| 08 | Qatar Airways | Travel & Leisure | 1.98× | ||
| 09 | Ecotourism | Business & Career | 1.98× | ||
| 10 | Buddhism | Health | 1.98× | ||
| 11 | Real Madrid C.F. | Sports | 1.98× | ||
| 12 | Car rentals | Cars & Mobility | 1.93× | ||
| 13 | Manchester United F.C. | Sports | 1.84× | ||
| 14 | Sustainable energy | Home & Garden | 1.78× | ||
| 15 | Donald Trump | Politics & Society | 1.74× | ||
| 16 | Online newspaper | News | 1.72× | ||
| 17 | Canada | Travel & Leisure | 1.71× | ||
| 18 | Radio | Technology & Electronics | 1.61× | ||
| 19 | H&M | Shopping | 1.58× | ||
| 20 | Booking.com | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Travelling | THRILL | 1.42× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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