A data profile of the people who buy, follow and care about United States in Denmark — modelled from more than twelve digital signal sources. United States has an estimated audience of 960,170 people in Denmark.
United States has an estimated audience of 960,170 people in Denmark. 48.2% are female, 51.8% are male, average age 44.5. Top brand affinities: Elgiganten, Germany, Hairstyle, Uniqlo, Iceland.
Top brand affinities include Elgiganten, Germany, Hairstyle, with strongest over-indexing on Elgiganten (1.63× the country average).
Demographically, the United States audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical United States fan in Denmark is balanced, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the United States profile in Denmark.
48.2% are female, 51.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 44.5 |
| Estimated audience size | 960,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide United States audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpack | Fashion & Accessoires | 2.31× | ||
| 02 | Iceland | Travel & Leisure | 2.29× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.22× | ||
| 04 | Canada | Travel & Leisure | 2.20× | ||
| 05 | New Zealand | Travel & Leisure | 2.10× | ||
| 06 | Sydney | Travel & Leisure | 2.03× | ||
| 07 | Germany | Travel & Leisure | 2.01× | ||
| 08 | Uniqlo | Shopping | 1.97× | ||
| 09 | Sausage | Food & Beverages | 1.85× | ||
| 10 | True crime | Movies & TV | 1.84× | ||
| 11 | Heat pump | Home & Garden | 1.79× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.77× | ||
| 13 | Mixed martial arts | Sports | 1.72× | ||
| 14 | Roskilde Festival | Music & Radio | 1.67× | ||
| 15 | Science fiction movies | Movies & TV | 1.64× | ||
| 16 | Elgiganten | Shopping | 1.63× | ||
| 17 | Viral video | Internet & Social Media | 1.62× | ||
| 18 | Animal rights | Politics & Society | 1.60× | ||
| 19 | First-person shooter games | Games | 1.59× | ||
| 20 | Brewery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Extroversion | THRILL | 1.39× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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