A data profile of the people who buy, follow and care about United States in Portugal — modelled from more than twelve digital signal sources. United States has an estimated audience of 1,739,126 people in Portugal.
The average United States fan in Portugal is 43.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Canada, Breaking news, Local news, with strongest over-indexing on Canada (1.93× the country average).
Demographically, the United States audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical United States fan in Portugal is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the United States profile in Portugal.
53.1% are female, 46.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.6 |
| Estimated audience size | 1,739,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide United States audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Where the United States audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.64× | |
| 02 | Faro District | ~200K | 1.43× | |
| 03 | Porto District | ~500K | 1.24× | |
| 04 | Santarém District | ~100K | 1.24× | |
| 05 | Setúbal District | ~200K | 1.23× | |
| 06 | Coimbra District | ~100K | 1.13× | |
| 07 | Leiria District | ~100K | 1.11× | |
| 08 | Braga District | ~200K | 1.05× | |
| 09 | Madeira | ~50K | 1.03× | |
| 10 | Azores | ~50K | 1.02× | |
| 11 | Aveiro District | ~100K | 0.99× | |
| 12 | Beja District | ~30K | 0.98× | |
| 13 | Bragança District | ~20K | 0.97× | |
| 14 | Portalegre District | ~20K | 0.97× | |
| 15 | Guarda District | ~20K | 0.96× | |
| 16 | Viana do Castelo District | ~40K | 0.95× | |
| 17 | Vila Real District | ~30K | 0.95× | |
| 18 | Évora District | ~30K | 0.95× | |
| 19 | Castelo Branco District | ~30K | 0.94× | |
| 20 | Viseu District | ~60K | 0.93× |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 2.35× | ||
| 02 | Florida | Travel & Leisure | 2.20× | ||
| 03 | David Bowie | Music & Radio | 2.07× | ||
| 04 | Canada | Travel & Leisure | 1.93× | ||
| 05 | New Zealand | Travel & Leisure | 1.93× | ||
| 06 | Sociedade Esportiva Palmeiras | Sports | 1.88× | ||
| 07 | Local news | News | 1.87× | ||
| 08 | Iron Maiden | Music & Radio | 1.85× | ||
| 09 | Pink Floyd | Music & Radio | 1.81× | ||
| 10 | Weather | Home & Garden | 1.74× | ||
| 11 | ESPN | Movies & TV | 1.70× | ||
| 12 | Macau | Travel & Leisure | 1.60× | ||
| 13 | vertbaudet | Fashion & Accessoires | 1.56× | ||
| 14 | Qatar | Travel & Leisure | 1.56× | ||
| 15 | Breaking news | Movies & TV | 1.55× | ||
| 16 | Mexico | Travel & Leisure | 1.55× | ||
| 17 | Keanu Reeves | Movies & TV | 1.54× | ||
| 18 | Tom Cruise | Movies & TV | 1.51× | ||
| 19 | Weather forecasting | Home & Garden | 1.51× | ||
| 20 | Compact car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
United States has an estimated audience of 1,739,126 people in Portugal, concentrated in Lisbon District and Porto District.
53.1% of United States fans are female, 46.9% are male, with an average age of 43.6 years.
United States fans show strongest brand affinity for Canada (1.93×), Breaking news (1.55×), and Local news (1.87×) over the country average.
United States fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond United States itself, the audience over-indexes on Breaking news (1.55×), Local news (1.87×), Sociedade Esportiva Palmeiras (1.88×), and Mexico (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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