A data profile of the people who buy, follow and care about Brazil in Portugal — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 3,703,443 people in Portugal.
The average Brazil fan in Portugal is 42.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sport Club Corinthians Paulista, SporTV, Mascara, with strongest over-indexing on Sport Club Corinthians Paulista (2.29× the country average).
Demographically, the Brazil audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brazil fan in Portugal is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Sport Club Corinthians Paulista.
The key figures that characterise the Brazil profile in Portugal.
59.2% are female, 40.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.2 |
| Estimated audience size | 3,703,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Brazil audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 11.2% |
| Mexico | 5.8% |
Where the Brazil audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.55× | |
| 02 | Faro District | ~300K | 1.44× | |
| 03 | Setúbal District | ~600K | 1.37× | |
| 04 | Porto District | ~1M | 1.19× | |
| 05 | Santarém District | ~200K | 1.19× | |
| 06 | Madeira | ~100K | 1.09× | |
| 07 | Braga District | ~400K | 1.06× | |
| 08 | Beja District | ~60K | 1.06× | |
| 09 | Leiria District | ~200K | 1.04× | |
| 10 | Coimbra District | ~200K | 1.04× | |
| 11 | Aveiro District | ~300K | 1.01× | |
| 12 | Azores | ~100K | 0.95× | |
| 13 | Viana do Castelo District | ~90K | 0.95× | |
| 14 | Bragança District | ~40K | 0.93× | |
| 15 | Castelo Branco District | ~60K | 0.91× | |
| 16 | Viseu District | ~100K | 0.90× | |
| 17 | Évora District | ~60K | 0.90× | |
| 18 | Portalegre District | ~40K | 0.90× | |
| 19 | Vila Real District | ~60K | 0.89× | |
| 20 | Guarda District | ~40K | 0.89× |
The strongest cross-interests of the Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SporTV | Sports | 2.31× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 2.29× | ||
| 03 | Cruzeiro Esporte Clube | Sports | 2.12× | ||
| 04 | veterinaria | Pets & Animals | 1.99× | ||
| 05 | C&A | Shopping | 1.81× | ||
| 06 | Costa Rica | Travel & Leisure | 1.77× | ||
| 07 | Bangkok | Travel & Leisure | 1.73× | ||
| 08 | Safari | Travel & Leisure | 1.68× | ||
| 09 | Mascara | Beauty & Wellness | 1.67× | ||
| 10 | Kérastase | Beauty & Wellness | 1.67× | ||
| 11 | Duolingo | Business & Career | 1.64× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.64× | ||
| 13 | Nigeria | Travel & Leisure | 1.63× | ||
| 14 | Perfumes Club | Shopping | 1.63× | ||
| 15 | Casas Bahia | Shopping | 1.63× | ||
| 16 | Rosalia | Music & Radio | 1.62× | ||
| 17 | Wella | Beauty & Wellness | 1.61× | ||
| 18 | Chicco | Kids & Family | 1.59× | ||
| 19 | Hotmart | Shopping | 1.56× | ||
| 20 | Cheesecake | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Career Orientation | POWER | 1.20× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Brazil has an estimated audience of 3,703,443 people in Portugal, concentrated in Lisbon District and Porto District.
59.2% of Brazil fans are female, 40.8% are male, with an average age of 42.2 years.
Brazil fans show strongest brand affinity for Sport Club Corinthians Paulista (2.29×), SporTV (2.31×), and Mascara (1.67×) over the country average.
Brazil fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Brazil itself, the audience over-indexes on SporTV (2.31×), Mascara (1.67×), Hotmart (1.56×), and C&A (1.81×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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