A data profile of the people who buy, follow and care about Italy in Portugal — modelled from more than twelve digital signal sources. Italy has an estimated audience of 2,431,530 people in Portugal.
Italy has an estimated audience of 2,431,530 people in Portugal. 58.8% are female, 41.2% are male, average age 41.6. Top brand affinities: Mango, Bikini, Bershka, JD Sports, La Redoute.
Top brand affinities include Mango, Bikini, Bershka, with strongest over-indexing on Mango (1.61× the country average).
Demographically, the Italy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Italy fan in Portugal is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Mango.
The key figures that characterise the Italy profile in Portugal.
58.8% are female, 41.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.6 |
| Estimated audience size | 2,431,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Italy audience comes from Portugal.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hippie | Politics & Society | 2.18× | ||
| 02 | JD Sports | Shopping | 2.03× | ||
| 03 | Chicco | Kids & Family | 1.97× | ||
| 04 | Mascara | Beauty & Wellness | 1.84× | ||
| 05 | Kérastase | Beauty & Wellness | 1.84× | ||
| 06 | Massimo Dutti | Shopping | 1.80× | ||
| 07 | Milan | Travel & Leisure | 1.79× | ||
| 08 | Telecinco | Movies & TV | 1.76× | ||
| 09 | Bershka | Shopping | 1.69× | ||
| 10 | Oysho | Fashion & Accessoires | 1.69× | ||
| 11 | Pull & Bear | Fashion & Accessoires | 1.69× | ||
| 12 | TEZENIS | Fashion & Accessoires | 1.67× | ||
| 13 | Mineral water | Food & Beverages | 1.67× | ||
| 14 | Mango | Shopping | 1.61× | ||
| 15 | Intimissimi | Fashion & Accessoires | 1.61× | ||
| 16 | Hoodie | Fashion & Accessoires | 1.56× | ||
| 17 | Zara Kids | Fashion & Accessoires | 1.55× | ||
| 18 | La Redoute | Shopping | 1.53× | ||
| 19 | Bikini | Fashion & Accessoires | 1.52× | ||
| 20 | Cheesecake | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| DIY Mentality | THRILL | 1.16× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Creativity | OPEN | 0.89× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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