A data profile of the people who buy, follow and care about Canada in Portugal — modelled from more than twelve digital signal sources. Canada has an estimated audience of 2,327,269 people in Portugal.
The average Canada fan in Portugal is 44.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Punjab, India, Hindi, India national cricket team, with strongest over-indexing on Punjab, India (17.3× the country average).
Demographically, the Canada audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Canada fan in Portugal is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Punjab, India.
The key figures that characterise the Canada profile in Portugal.
52.3% are female, 47.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.0 |
| Estimated audience size | 2,327,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Canada audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~90K | 1.40× | |
| 02 | Lisbon District | ~900K | 1.32× | |
| 03 | Setúbal District | ~300K | 1.27× | |
| 04 | Faro District | ~200K | 1.26× | |
| 05 | Porto District | ~600K | 1.21× | |
| 06 | Santarém District | ~100K | 1.21× | |
| 07 | Braga District | ~300K | 1.16× | |
| 08 | Leiria District | ~100K | 1.16× | |
| 09 | Coimbra District | ~100K | 1.10× | |
| 10 | Aveiro District | ~200K | 1.08× | |
| 11 | Viana do Castelo District | ~60K | 0.99× | |
| 12 | Madeira | ~70K | 0.98× | |
| 13 | Viseu District | ~80K | 0.97× | |
| 14 | Évora District | ~40K | 0.89× | |
| 15 | Castelo Branco District | ~40K | 0.87× | |
| 16 | Vila Real District | ~30K | 0.83× | |
| 17 | Guarda District | ~20K | 0.80× | |
| 18 | Bragança District | ~20K | 0.78× | |
| 19 | Beja District | ~30K | 0.77× | |
| 20 | Portalegre District | ~20K | 0.76× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punjabi cuisine | Food & Beverages | 21.94× | ||
| 02 | Punjab, India | Travel & Leisure | 17.30× | ||
| 03 | Study in Canada | Business & Career | 16.04× | ||
| 04 | Study in Europe | Business & Career | 15.95× | ||
| 05 | Chennai Super Kings | Sports | 15.00× | ||
| 06 | Kolkata Knight Riders | Sports | 14.31× | ||
| 07 | Music of Bollywood | Music & Radio | 14.16× | ||
| 08 | Greater Toronto Area | Travel & Leisure | 13.43× | ||
| 09 | College admissions in the United States | Business & Career | 12.14× | ||
| 10 | India national cricket team | Sports | 11.80× | ||
| 11 | Ottawa | Travel & Leisure | 11.54× | ||
| 12 | Universities in the United Kingdom | Business & Career | 11.26× | ||
| 13 | Hindi | Politics & Society | 11.06× | ||
| 14 | Indian Premier League | Sports | 11.03× | ||
| 15 | Ontario | Travel & Leisure | 7.56× | ||
| 16 | Toronto | Travel & Leisure | 6.50× | ||
| 17 | Cricket | Sports | 5.35× | ||
| 18 | United States | Travel & Leisure | 1.93× | ||
| 19 | English language | Politics & Society | 1.85× | ||
| 20 | Betclic | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Community Orientation | OPEN | 1.49× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Sports Activity | POWER | 0.98× | |
| Design Affinity | PREMIUM | 0.98× |
Canada has an estimated audience of 2,327,269 people in Portugal, concentrated in Lisbon District and Porto District.
52.3% of Canada fans are female, 47.7% are male, with an average age of 44.0 years.
Canada fans show strongest brand affinity for Punjab, India (17.3×), Hindi (11.06×), and India national cricket team (11.8×) over the country average.
Canada fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Hindi (11.06×), India national cricket team (11.8×), Indian Premier League (11.03×), and Punjabi cuisine (21.94×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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