A data profile of the people who buy, follow and care about English language in Portugal — modelled from more than twelve digital signal sources. English language has an estimated audience of 1,866,153 people in Portugal.
The average English language fan in Portugal is 43.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Canada, Volunteering, Duolingo, with strongest over-indexing on Canada (1.85× the country average).
Demographically, the English language audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical English language fan in Portugal is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Canada.
The key figures that characterise the English language profile in Portugal.
57.3% are female, 42.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.6 |
| Estimated audience size | 1,866,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide English language audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
Where the English language audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~30K | 1.09× | |
| 04 | Beja District | ~30K | 1.07× | |
| 05 | Vila Real District | ~40K | 1.05× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~50K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~60K | 0.99× | |
| 11 | Madeira | ~50K | 0.98× | |
| 12 | Coimbra District | ~90K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.83× | |
| 19 | Santarém District | ~70K | 0.83× | |
| 20 | Lisbon District | ~400K | 0.75× |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duolingo | Business & Career | 3.49× | ||
| 02 | Casas Bahia | Shopping | 2.14× | ||
| 03 | Player versus player | Games | 2.10× | ||
| 04 | Manual transmission | Cars & Mobility | 2.08× | ||
| 05 | Safari | Travel & Leisure | 1.96× | ||
| 06 | Canada | Travel & Leisure | 1.85× | ||
| 07 | Tinder | Internet & Social Media | 1.84× | ||
| 08 | Nigeria | Travel & Leisure | 1.77× | ||
| 09 | Sport Club Corinthians Paulista | Sports | 1.76× | ||
| 10 | Primary school | Kids & Family | 1.71× | ||
| 11 | Rosalia | Music & Radio | 1.71× | ||
| 12 | Campeonato Brasileiro Série A | Sports | 1.67× | ||
| 13 | SporTV | Sports | 1.67× | ||
| 14 | Volunteering | Politics & Society | 1.63× | ||
| 15 | Social movement | Politics & Society | 1.61× | ||
| 16 | Online chat | Technology & Electronics | 1.61× | ||
| 17 | Student exchange program | Business & Career | 1.56× | ||
| 18 | Bad Bunny | Music & Radio | 1.54× | ||
| 19 | Rugby union | Sports | 1.54× | ||
| 20 | CR Flamengo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
English language has an estimated audience of 1,866,153 people in Portugal, concentrated in Lisbon District and Porto District.
57.3% of English language fans are female, 42.7% are male, with an average age of 43.6 years.
English language fans show strongest brand affinity for Canada (1.85×), Volunteering (1.63×), and Duolingo (3.49×) over the country average.
English language fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond English language itself, the audience over-indexes on Volunteering (1.63×), Duolingo (3.49×), Social movement (1.61×), and Player versus player (2.1×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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