A data profile of the people who buy, follow and care about Volunteering in Portugal — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 1,786,878 people in Portugal.
Volunteering has an estimated audience of 1,786,878 people in Portugal. 60.6% are female, 39.4% are male, average age 48.7. Top brand affinities: School, Voluntary association, Country music, Jornal de Notícias, Charity and causes.
Top brand affinities include School, Voluntary association, Country music, with strongest over-indexing on School (1.5× the country average).
Demographically, the Volunteering audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Volunteering fan in Portugal is more female, around 48.7 years old, with strong Community Orientation tendencies and a notable affinity for School.
The key figures that characterise the Volunteering profile in Portugal.
60.6% are female, 39.4% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 48.7 |
| Estimated audience size | 1,786,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 45% |
of the worldwide Volunteering audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voluntary association | Politics & Society | 2.47× | ||
| 02 | Civil society | Politics & Society | 2.30× | ||
| 03 | Solidarity | Politics & Society | 2.16× | ||
| 04 | Charitable organization | Politics & Society | 2.09× | ||
| 05 | High school | Business & Career | 2.05× | ||
| 06 | Primary education | Kids & Family | 1.90× | ||
| 07 | Romance novels | Literature | 1.82× | ||
| 08 | Pet food | Pets & Animals | 1.77× | ||
| 09 | Birds | Pets & Animals | 1.77× | ||
| 10 | Charity and causes | Business & Career | 1.76× | ||
| 11 | Guitar | Music & Radio | 1.74× | ||
| 12 | English language | Politics & Society | 1.63× | ||
| 13 | Documentary movies | Movies & TV | 1.59× | ||
| 14 | Country music | Music & Radio | 1.58× | ||
| 15 | Jornal de Notícias | News | 1.58× | ||
| 16 | Dance music | Music & Radio | 1.56× | ||
| 17 | Astrology | Health | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | School | Kids & Family | 1.50× | ||
| 20 | Air travel | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Pet Ownership | JOY | 1.39× | |
| Creativity | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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