A data profile of the people who buy, follow and care about Country music in Portugal — modelled from more than twelve digital signal sources. Country music has an estimated audience of 2,659,756 people in Portugal.
The average Country music fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include This Week (ABC TV series), with strongest over-indexing on This Week (ABC TV series) (1.53× the country average).
Demographically, the Country music audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Country music fan in Portugal is balanced, around 44.8 years old, with strong Creativity tendencies and a notable affinity for This Week (ABC TV series).
The key figures that characterise the Country music profile in Portugal.
54.3% are female, 45.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 44.8 |
| Estimated audience size | 2,659,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Country music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.06× | |
| 02 | Bragança District | ~30K | 1.06× | |
| 03 | Portalegre District | ~30K | 1.06× | |
| 04 | Guarda District | ~40K | 1.05× | |
| 05 | Madeira | ~80K | 1.04× | |
| 06 | Azores | ~80K | 1.03× | |
| 07 | Beja District | ~40K | 1.03× | |
| 08 | Vila Real District | ~50K | 1.01× | |
| 09 | Évora District | ~50K | 1.01× | |
| 10 | Castelo Branco District | ~50K | 1.00× | |
| 11 | Viana do Castelo District | ~70K | 0.98× | |
| 12 | Viseu District | ~90K | 0.97× | |
| 13 | Coimbra District | ~100K | 0.95× | |
| 14 | Leiria District | ~100K | 0.94× | |
| 15 | Setúbal District | ~300K | 0.93× | |
| 16 | Aveiro District | ~200K | 0.93× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Lisbon District | ~700K | 0.90× | |
| 19 | Porto District | ~500K | 0.83× | |
| 20 | Santarém District | ~100K | 0.83× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | This Week (ABC TV series) | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Community Orientation | OPEN | 0.59× | |
| Indulgence | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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