A data profile of the people who buy, follow and care about Country music in Belgium — modelled from more than twelve digital signal sources. Country music has an estimated audience of 1,941,728 people in Belgium.
Country music has an estimated audience of 1,941,728 people in Belgium. 48.8% are female, 51.2% are male, average age 43.6. Top brand affinities: TUI, Food chain, university maryland, De Gelderlander, Bob Dylan.
Top brand affinities include TUI, Food chain, university maryland, with strongest over-indexing on TUI (1.55× the country average).
Demographically, the Country music audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Country music fan in Belgium is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TUI.
The key figures that characterise the Country music profile in Belgium.
48.8% are female, 51.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.6 |
| Estimated audience size | 1,941,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Country music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beau Monde | News | 2.37× | ||
| 02 | De Gelderlander | News | 2.06× | ||
| 03 | IBooks | Technology & Electronics | 2.00× | ||
| 04 | university maryland | Business & Career | 1.99× | ||
| 05 | Brabants Dagblad | News | 1.87× | ||
| 06 | Abondance, Haute-Savoie | Travel & Leisure | 1.85× | ||
| 07 | Belfort | Travel & Leisure | 1.85× | ||
| 08 | Montbéliard | Travel & Leisure | 1.84× | ||
| 09 | Balen | Travel & Leisure | 1.78× | ||
| 10 | Eindhovens Dagblad | News | 1.76× | ||
| 11 | Winston Churchill | Politics & Society | 1.74× | ||
| 12 | Food chain | Food & Beverages | 1.67× | ||
| 13 | Passive solar building design | Home & Garden | 1.65× | ||
| 14 | NPO 2 | Movies & TV | 1.59× | ||
| 15 | Pierre & Vacances | Travel & Leisure | 1.57× | ||
| 16 | Bob Dylan | Music & Radio | 1.56× | ||
| 17 | TUI | Travel & Leisure | 1.55× | ||
| 18 | Financial crisis of 2007–08 | Business & Career | 1.53× | ||
| 19 | Clouseau (band) | Music & Radio | 1.52× | ||
| 20 | Radio 2 (Netherlands) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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