A data profile of the people who buy, follow and care about TUI in Belgium — modelled from more than twelve digital signal sources. TUI has an estimated audience of 2,303,703 people in Belgium.
TUI has an estimated audience of 2,303,703 people in Belgium. 64.3% are female, 35.7% are male, average age 43.2. Top brand affinities: Ryanair, Sunweb, Carrefour, C&A, Nice.
Top brand affinities include Ryanair, Sunweb, Carrefour, with strongest over-indexing on Ryanair (1.67× the country average).
Demographically, the TUI audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical TUI fan in Belgium is more female, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ryanair.
The key figures that characterise the TUI profile in Belgium.
64.3% are female, 35.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 43.2 |
| Estimated audience size | 2,303,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide TUI audience comes from Belgium.
| Country | Share |
|---|---|
| United Kingdom | 33.3% |
| Germany | 16.4% |
| Poland | 10.1% |
The strongest cross-interests of the TUI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 3.02× | ||
| 02 | Tenerife | Travel & Leisure | 2.64× | ||
| 03 | All-inclusive resort | Travel & Leisure | 2.30× | ||
| 04 | Landal Greenparks | Travel & Leisure | 2.18× | ||
| 05 | Social Deal | Politics & Society | 2.09× | ||
| 06 | VakantieVeilingen | Travel & Leisure | 1.89× | ||
| 07 | Center Parcs | Travel & Leisure | 1.80× | ||
| 08 | C&A | Shopping | 1.79× | ||
| 09 | Summer vacation | Travel & Leisure | 1.74× | ||
| 10 | Trivago | Travel & Leisure | 1.74× | ||
| 11 | Ryanair | Travel & Leisure | 1.67× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.64× | ||
| 13 | Greece | Travel & Leisure | 1.63× | ||
| 14 | Nice | Travel & Leisure | 1.58× | ||
| 15 | Vacation rental | Travel & Leisure | 1.55× | ||
| 16 | Carrefour | Shopping | 1.53× | ||
| 17 | Skyscanner | Travel & Leisure | 1.53× | ||
| 18 | Spain | Travel & Leisure | 1.51× | ||
| 19 | Keytrade Bank | Business & Career | 1.51× | ||
| 20 | Bed and breakfast | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Sustainability | BALANCE | 1.12× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Design Affinity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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