Rascasse Audience Intelligence

Spain Audience in Belgium

A data profile of the people who buy, follow and care about Spain in Belgium — modelled from more than twelve digital signal sources. Spain has an estimated audience of 1,863,300 people in Belgium.

#8among Country in Belgium#28among POI in Belgium#40in Travel & Leisure

Spain has an estimated audience of 1,863,300 people in Belgium. 55.4% are female, 44.6% are male, average age 45.7. Top brand affinities: Brussels Airlines, Sunweb, Greece, Madrid, TUI.

Top brand affinities include Brussels Airlines, Sunweb, Greece, with strongest over-indexing on Brussels Airlines (1.71× the country average).

Demographically, the Spain audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

The typical Spain fan in Belgium is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Brussels Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Spain profile in Belgium.

Audience size
1.9M
in Belgium
Gender
55.4%♀
44.6% male
Age
45.7
average years
Country rank
#371
POI in Belgium
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spain fans

55.4% are female, 44.6% are male, average age 45.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Spain audience in Belgium
MetricValue
Female55.4%
Male44.6%
Average age45.7
Estimated audience size1,863,300
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Spain audience in Belgium
Age bracketShare%
16-199%
20-2914%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Spain audience comes from Belgium.

Worldwide audience distribution share by country for Spain
CountryShare
United States13.9%
Spain13.7%
Mexico6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spain audience
#·InterestCategoryAffinity×
01MadridTravel & Leisure3.74×
02Costa del SolTravel & Leisure3.71×
03Iberia (airline)Travel & Leisure3.62×
04TenerifeTravel & Leisure3.54×
05CannesTravel & Leisure2.95×
06Las VegasTravel & Leisure2.80×
07MonarchyPolitics & Society2.77×
08BarcelonaTravel & Leisure2.56×
09GreeceTravel & Leisure2.38×
10SunwebTravel & Leisure2.21×
11Vacation rentalTravel & Leisure2.06×
12LodgingTravel & Leisure1.79×
13Brussels AirlinesTravel & Leisure1.71×
14RefrigeratorHome & Garden1.64×
15Bed and breakfastTravel & Leisure1.60×
16Bicycle touringSports1.59×
17PastaFood & Beverages1.57×
18IbizaTravel & Leisure1.53×
19TUITravel & Leisure1.51×
20TripAdvisorTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spain audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
Early Adopter MentalityPOWER1.27×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spain audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Social Media UsageJOY0.84×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Belgium

See Spain audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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