A data profile of the people who buy, follow and care about Brussels Airlines in Belgium — modelled from more than twelve digital signal sources. Brussels Airlines has an estimated audience of 3,212,287 people in Belgium.
The average Brussels Airlines fan in Belgium is 46.8 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Antwerp, East Flanders.
Top brand affinities include Ryanair, Telenet, FlixBus, with strongest over-indexing on Ryanair (5.08× the country average).
Demographically, the Brussels Airlines audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Brussels Airlines fan in Belgium is more female, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Ryanair.
The key figures that characterise the Brussels Airlines profile in Belgium.
58.2% are female, 41.8% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.8 |
| Estimated audience size | 3,212,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
Where the Brussels Airlines audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~500K | 1.82× | |
| 02 | Walloon Brabant | ~100K | 1.32× | |
| 03 | Antwerp | ~400K | 1.27× | |
| 04 | East Flanders | ~400K | 1.27× | |
| 05 | West Flanders | ~300K | 1.04× | |
| 06 | Liege | ~200K | 0.81× | |
| 07 | Hainaut | ~200K | 0.74× | |
| 08 | Limburg | ~100K | 0.71× | |
| 09 | Province of Namur | ~100K | 0.65× | |
| 10 | Luxembourg | ~30K | 0.39× |
The strongest cross-interests of the Brussels Airlines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Europa | Travel & Leisure | 20.28× | ||
| 02 | Jetcost | Travel & Leisure | 19.56× | ||
| 03 | Opodo | Travel & Leisure | 16.73× | ||
| 04 | SunExpress | Travel & Leisure | 15.01× | ||
| 05 | United Parcel Service | Business & Career | 12.82× | ||
| 06 | British Airways | Travel & Leisure | 11.45× | ||
| 07 | Wizz Air | Travel & Leisure | 11.34× | ||
| 08 | Vueling | Travel & Leisure | 9.22× | ||
| 09 | Santander Group | Business & Career | 8.97× | ||
| 10 | FlixBus | Cars & Mobility | 7.85× | ||
| 11 | EasyJet | Travel & Leisure | 7.81× | ||
| 12 | Air France | Travel & Leisure | 7.35× | ||
| 13 | Ryanair | Travel & Leisure | 5.08× | ||
| 14 | Bwin | Games | 4.62× | ||
| 15 | Le Monde | News | 4.48× | ||
| 16 | Telenet | Technology & Electronics | 4.36× | ||
| 17 | De Lijn | Cars & Mobility | 3.87× | ||
| 18 | BNP Paribas Fortis | Business & Career | 3.22× | ||
| 19 | Orange | Technology & Electronics | 3.00× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.86× | |
| Travelling | THRILL | 1.29× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Patriotism | CONSERVATISM | 1.04× |
Brussels Airlines's target market in Belgium covers an estimated 3,212,287 people, concentrated in Flemish Brabant and Antwerp.
58.2% of the Brussels Airlines audience are female, 41.8% are male, with an average age of 46.8 years.
Brussels Airlines fans show strongest brand affinity for Ryanair (5.08×), Telenet (4.36×), and FlixBus (7.85×) over the country average.
Brussels Airlines fans in Belgium are most concentrated in Flemish Brabant (reach ~500K), Antwerp (reach ~400K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Brussels Airlines itself, the audience over-indexes on Telenet (4.36×), FlixBus (7.85×), SunExpress (15.01×), and De Lijn (3.87×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Brussels Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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