A data profile of the people who buy, follow and care about BNP Paribas Fortis in Belgium — modelled from more than twelve digital signal sources. BNP Paribas Fortis has an estimated audience of 2,129,663 people in Belgium.
The average BNP Paribas Fortis fan in Belgium is 46.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Flemish Brabant.
Top brand affinities include BNP Paribas, Belfius, Keytrade Bank, with strongest over-indexing on BNP Paribas (13.67× the country average).
Demographically, the BNP Paribas Fortis audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical BNP Paribas Fortis fan in Belgium is balanced, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for BNP Paribas.
The key figures that characterise the BNP Paribas Fortis profile in Belgium.
45.7% are female, 54.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 46.4 |
| Estimated audience size | 2,129,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
Where the BNP Paribas Fortis audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~300K | 1.40× | |
| 02 | Luxembourg | ~80K | 1.40× | |
| 03 | Province of Namur | ~100K | 1.36× | |
| 04 | Hainaut | ~300K | 1.34× | |
| 05 | Walloon Brabant | ~70K | 1.30× | |
| 06 | Brussels | ~100K | 0.95× | |
| 07 | Flemish Brabant | ~200K | 0.86× | |
| 08 | East Flanders | ~100K | 0.65× | |
| 09 | West Flanders | ~100K | 0.62× | |
| 10 | Limburg | ~60K | 0.57× | |
| 11 | Antwerp | ~100K | 0.54× |
The strongest cross-interests of the BNP Paribas Fortis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florent Pagny | Music & Radio | 15.32× | ||
| 02 | ABN AMRO | Business & Career | 13.71× | ||
| 03 | BNP Paribas | Business & Career | 13.67× | ||
| 04 | Santander Group | Business & Career | 9.38× | ||
| 05 | Baloise | Business & Career | 9.25× | ||
| 06 | United Parcel Service | Business & Career | 8.60× | ||
| 07 | Keytrade Bank | Business & Career | 8.17× | ||
| 08 | KBC Bank | Business & Career | 6.80× | ||
| 09 | National Bank of Belgium | Business & Career | 5.75× | ||
| 10 | Belfius | Business & Career | 4.60× | ||
| 11 | Telenet | Technology & Electronics | 3.39× | ||
| 12 | Bwin | Games | 3.27× | ||
| 13 | Brussels Airlines | Travel & Leisure | 3.23× | ||
| 14 | Le Monde | News | 3.13× | ||
| 15 | Crelan | Business & Career | 3.06× | ||
| 16 | Orange | Technology & Electronics | 2.73× | ||
| 17 | De Lijn | Cars & Mobility | 2.47× | ||
| 18 | Bpost | Business & Career | 2.15× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.97× | ||
| 20 | Google Maps | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Social Media Usage | JOY | 1.44× | |
| Urban Lifestyle | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Design Affinity | PREMIUM | 0.81× | |
| Patriotism | CONSERVATISM | 0.91× |
BNP Paribas Fortis's target market in Belgium covers an estimated 2,129,663 people, concentrated in Hainaut and Liege.
45.7% of the BNP Paribas Fortis audience are female, 54.3% are male, with an average age of 46.4 years.
BNP Paribas Fortis fans show strongest brand affinity for BNP Paribas (13.67×), Belfius (4.6×), and Keytrade Bank (8.17×) over the country average.
BNP Paribas Fortis fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~300K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BNP Paribas Fortis itself, the audience over-indexes on Belfius (4.6×), Keytrade Bank (8.17×), Florent Pagny (15.32×), and Telenet (3.39×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for BNP Paribas Fortis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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