A data profile of the people who buy, follow and care about Crelan in Belgium — modelled from more than twelve digital signal sources. Crelan has an estimated audience of 1,857,377 people in Belgium.
The average Crelan fan in Belgium is 43.7 years old, more male, and lives primarily in West Flanders.
The audience is concentrated in West Flanders, East Flanders, Hainaut.
Top brand affinities include Retail banking, Brussels Airlines, BNP Paribas Fortis, with strongest over-indexing on Retail banking (11.0× the country average).
Demographically, the Crelan audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Crelan fan in Belgium is more male, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Crelan profile in Belgium.
41.6% are female, 58.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 43.7 |
| Estimated audience size | 1,857,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Crelan audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 95.0% |
| France | 1.3% |
| Netherlands | 0.8% |
Where the Crelan audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~80K | 1.60× | |
| 02 | West Flanders | ~200K | 1.32× | |
| 03 | Province of Namur | ~100K | 1.20× | |
| 04 | Liege | ~200K | 1.15× | |
| 05 | East Flanders | ~200K | 1.08× | |
| 06 | Hainaut | ~200K | 0.95× | |
| 07 | Walloon Brabant | ~40K | 0.86× | |
| 08 | Antwerp | ~200K | 0.80× | |
| 09 | Flemish Brabant | ~100K | 0.74× | |
| 10 | Limburg | ~60K | 0.73× | |
| 11 | Brussels | ~80K | 0.58× |
The strongest cross-interests of the Crelan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crédit Agricole | Business & Career | 14.52× | ||
| 02 | Retail banking | Business & Career | 11.00× | ||
| 03 | Social shopping | Shopping | 9.64× | ||
| 04 | Bank account | Business & Career | 8.55× | ||
| 05 | Home insurance | Business & Career | 6.36× | ||
| 06 | Santander Group | Business & Career | 5.39× | ||
| 07 | Combine harvester | Business & Career | 4.49× | ||
| 08 | Mobile payment | Business & Career | 4.42× | ||
| 09 | BNP Paribas | Business & Career | 4.41× | ||
| 10 | Online banking | Business & Career | 3.86× | ||
| 11 | Waze | Internet & Social Media | 3.57× | ||
| 12 | Mortgage loans | Business & Career | 3.29× | ||
| 13 | BNP Paribas Fortis | Business & Career | 3.06× | ||
| 14 | Brussels Airlines | Travel & Leisure | 2.62× | ||
| 15 | Sustainable energy | Home & Garden | 2.54× | ||
| 16 | Innovation | Business & Career | 2.27× | ||
| 17 | Orange | Technology & Electronics | 2.20× | ||
| 18 | Renewable energy | Business & Career | 2.05× | ||
| 19 | Google Maps | Internet & Social Media | 1.57× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.51× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.81× | |
| Design Affinity | PREMIUM | 0.93× |
Crelan's target market in Belgium covers an estimated 1,857,377 people, concentrated in West Flanders and East Flanders.
41.6% of the Crelan audience are female, 58.4% are male, with an average age of 43.7 years.
Crelan fans show strongest brand affinity for Retail banking (11.0×), Brussels Airlines (2.62×), and BNP Paribas Fortis (3.06×) over the country average.
Crelan fans in Belgium are most concentrated in West Flanders (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crelan itself, the audience over-indexes on Brussels Airlines (2.62×), BNP Paribas Fortis (3.06×), BNP Paribas (4.41×), and Social shopping (9.64×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Crelan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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