A data profile of the people who buy, follow and care about Belfius in Belgium — modelled from more than twelve digital signal sources. Belfius has an estimated audience of 4,811,941 people in Belgium.
The average Belfius fan in Belgium is 46.1 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, East Flanders.
Top brand affinities include BNP Paribas Fortis, BNP Paribas, Bank account, with strongest over-indexing on BNP Paribas Fortis (4.6× the country average).
Demographically, the Belfius audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Belfius fan in Belgium is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for BNP Paribas Fortis.
The key figures that characterise the Belfius profile in Belgium.
46.8% are female, 53.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 46.1 |
| Estimated audience size | 4,811,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Belfius audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 94.8% |
| France | 1.5% |
| Netherlands | 0.6% |
Where the Belfius audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~600K | 1.38× | |
| 02 | Hainaut | ~700K | 1.34× | |
| 03 | Province of Namur | ~300K | 1.28× | |
| 04 | Brussels | ~400K | 1.07× | |
| 05 | Walloon Brabant | ~100K | 1.01× | |
| 06 | Flemish Brabant | ~400K | 0.88× | |
| 07 | West Flanders | ~400K | 0.85× | |
| 08 | Luxembourg | ~100K | 0.85× | |
| 09 | East Flanders | ~400K | 0.82× | |
| 10 | Limburg | ~200K | 0.76× | |
| 11 | Antwerp | ~400K | 0.75× |
The strongest cross-interests of the Belfius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 7.62× | ||
| 02 | Home insurance | Business & Career | 6.43× | ||
| 03 | Social shopping | Shopping | 5.56× | ||
| 04 | BNP Paribas | Business & Career | 4.92× | ||
| 05 | BNP Paribas Fortis | Business & Career | 4.60× | ||
| 06 | Retail banking | Business & Career | 4.60× | ||
| 07 | Online banking | Business & Career | 3.44× | ||
| 08 | Mobile payment | Business & Career | 3.42× | ||
| 09 | Mortgage loans | Business & Career | 3.29× | ||
| 10 | Vehicle insurance | Cars & Mobility | 2.90× | ||
| 11 | Innovation | Business & Career | 2.33× | ||
| 12 | Investment banking | Business & Career | 2.21× | ||
| 13 | Sustainable energy | Home & Garden | 2.14× | ||
| 14 | Investment management | Business & Career | 1.87× | ||
| 15 | Renewable energy | Business & Career | 1.85× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.78× | ||
| 17 | Solar energy | Home & Garden | 1.75× | ||
| 18 | Brussels Airlines | Travel & Leisure | 1.67× | ||
| 19 | Orange | Technology & Electronics | 1.64× | ||
| 20 | CAC 40 | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Career Orientation | POWER | 1.68× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Extroversion | THRILL | 0.87× |
Belfius's target market in Belgium covers an estimated 4,811,941 people, concentrated in Hainaut and Liege.
46.8% of the Belfius audience are female, 53.2% are male, with an average age of 46.1 years.
Belfius fans show strongest brand affinity for BNP Paribas Fortis (4.6×), BNP Paribas (4.92×), and Bank account (7.62×) over the country average.
Belfius fans in Belgium are most concentrated in Hainaut (reach ~700K), Liege (reach ~600K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Belfius itself, the audience over-indexes on BNP Paribas (4.92×), Bank account (7.62×), Mortgage loans (3.29×), and Retail banking (4.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Belfius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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