A data profile of the people who buy, follow and care about Beobank in Belgium — modelled from more than twelve digital signal sources. Beobank has an estimated audience of 1,785,755 people in Belgium.
The average Beobank fan in Belgium is 45.3 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Home insurance, Retail banking, Bank account, with strongest over-indexing on Home insurance (14.57× the country average).
Demographically, the Beobank audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Beobank fan in Belgium is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Home insurance.
The key figures that characterise the Beobank profile in Belgium.
48.0% are female, 52.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.3 |
| Estimated audience size | 1,785,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Beobank audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 92.6% |
| France | 2.8% |
| United States | 0.7% |
Where the Beobank audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~300K | 1.51× | |
| 02 | Liege | ~200K | 1.43× | |
| 03 | Province of Namur | ~100K | 1.22× | |
| 04 | Brussels | ~200K | 1.21× | |
| 05 | Walloon Brabant | ~50K | 1.19× | |
| 06 | Luxembourg | ~40K | 0.91× | |
| 07 | Flemish Brabant | ~100K | 0.80× | |
| 08 | West Flanders | ~100K | 0.77× | |
| 09 | East Flanders | ~100K | 0.74× | |
| 10 | Antwerp | ~100K | 0.67× | |
| 11 | Limburg | ~50K | 0.56× |
The strongest cross-interests of the Beobank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comparison shopping website | Shopping | 19.02× | ||
| 02 | Home insurance | Business & Career | 14.57× | ||
| 03 | Bank account | Business & Career | 13.61× | ||
| 04 | Retail banking | Business & Career | 9.41× | ||
| 05 | Social shopping | Shopping | 6.68× | ||
| 06 | Online banking | Business & Career | 5.79× | ||
| 07 | Mobile payment | Business & Career | 5.06× | ||
| 08 | Mortgage loans | Business & Career | 4.80× | ||
| 09 | Vehicle insurance | Cars & Mobility | 3.53× | ||
| 10 | Innovation | Business & Career | 2.96× | ||
| 11 | Uniqlo | Shopping | 2.59× | ||
| 12 | Social media marketing | Business & Career | 2.41× | ||
| 13 | Renewable energy | Business & Career | 2.19× | ||
| 14 | Sustainable energy | Home & Garden | 2.06× | ||
| 15 | BNP Paribas Fortis | Business & Career | 1.93× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.92× | ||
| 17 | Financial services | Business & Career | 1.77× | ||
| 18 | Solar energy | Home & Garden | 1.77× | ||
| 19 | Pizza | Food & Beverages | 1.75× | ||
| 20 | Banking | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Quality Awareness | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.89× |
Beobank's target market in Belgium covers an estimated 1,785,755 people, concentrated in Hainaut and Liege.
48.0% of the Beobank audience are female, 52.0% are male, with an average age of 45.3 years.
Beobank fans show strongest brand affinity for Home insurance (14.57×), Retail banking (9.41×), and Bank account (13.61×) over the country average.
Beobank fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beobank itself, the audience over-indexes on Retail banking (9.41×), Bank account (13.61×), Mortgage loans (4.8×), and Online banking (5.79×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Beobank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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