A data profile of the people who buy, follow and care about Škoda Auto in Belgium — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 1,230,619 people in Belgium.
Škoda Auto has an estimated audience of 1,230,619 people in Belgium. 28.2% are female, 71.8% are male, average age 42.2. Top brand affinities: AutoScout24, Used car, Cardoen, Used good, Google Maps.
Top brand affinities include AutoScout24, Used car, Cardoen, with strongest over-indexing on AutoScout24 (3.13× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Škoda Auto fan in Belgium is more male, around 42.2 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Škoda Auto profile in Belgium.
28.2% are female, 71.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 42.2 |
| Estimated audience size | 1,230,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Tucson | Cars & Mobility | 7.95× | ||
| 02 | Audi Q3 | Cars & Mobility | 6.42× | ||
| 03 | Used car | Cars & Mobility | 5.56× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 5.50× | ||
| 05 | Cardoen | Cars & Mobility | 5.43× | ||
| 06 | Autohero | Cars & Mobility | 5.43× | ||
| 07 | Car dealership | Cars & Mobility | 5.29× | ||
| 08 | Baden-Württemberg | Travel & Leisure | 4.77× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 4.50× | ||
| 10 | Used good | Politics & Society | 4.34× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 4.11× | ||
| 12 | Tesla Motors | Cars & Mobility | 3.58× | ||
| 13 | Peugeot | Cars & Mobility | 3.46× | ||
| 14 | AutoScout24 | Cars & Mobility | 3.13× | ||
| 15 | SUVs | Cars & Mobility | 2.72× | ||
| 16 | Aveve | Business & Career | 2.52× | ||
| 17 | Belfius | Business & Career | 1.78× | ||
| 18 | Engie | Home & Garden | 1.65× | ||
| 19 | Google Maps | Internet & Social Media | 1.58× | ||
| 20 | Hubo | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.87× | |
| Travelling | THRILL | 1.00× | |
| Pet Ownership | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Early Adopter Mentality | POWER | 0.61× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.