A data profile of the people who buy, follow and care about Google Maps in Belgium — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 7,282,987 people in Belgium.
The average Google Maps fan in Belgium is 45.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Google Earth, Jetcost, Apple Maps, with strongest over-indexing on Google Earth (49.19× the country average).
Demographically, the Google Maps audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Google Maps fan in Belgium is balanced, around 45.5 years old, with strong Social Media Usage tendencies and a notable affinity for Google Earth.
The key figures that characterise the Google Maps profile in Belgium.
49.3% are female, 50.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 45.5 |
| Estimated audience size | 7,282,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Google Maps audience comes from Belgium.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 1.30× | |
| 02 | West Flanders | ~800K | 1.28× | |
| 03 | Brussels | ~600K | 1.23× | |
| 04 | Flemish Brabant | ~700K | 1.20× | |
| 05 | Antwerp | ~900K | 1.15× | |
| 06 | Walloon Brabant | ~200K | 0.92× | |
| 07 | Limburg | ~300K | 0.89× | |
| 08 | Province of Namur | ~300K | 0.79× | |
| 09 | Liege | ~500K | 0.78× | |
| 10 | Hainaut | ~600K | 0.75× | |
| 11 | Luxembourg | ~100K | 0.71× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jetcost | Travel & Leisure | 102.31× | ||
| 02 | Apple Maps | Internet & Social Media | 98.59× | ||
| 03 | Distracted driving | Cars & Mobility | 59.78× | ||
| 04 | Google Earth | Internet & Social Media | 49.19× | ||
| 05 | GeoGuessr | Internet & Social Media | 33.48× | ||
| 06 | TomTom | Technology & Electronics | 24.85× | ||
| 07 | Satellite navigation | Technology & Electronics | 20.12× | ||
| 08 | Orienteering | Sports | 17.59× | ||
| 09 | Waze | Internet & Social Media | 14.03× | ||
| 10 | Earth science | Politics & Society | 12.14× | ||
| 11 | Google News | News | 11.22× | ||
| 12 | Space | Travel & Leisure | 8.78× | ||
| 13 | Google Chrome | Internet & Social Media | 6.99× | ||
| 14 | Western Union | Business & Career | 4.92× | ||
| 15 | Earth | Travel & Leisure | 3.31× | ||
| 16 | Claude | Technology & Electronics | 2.42× | ||
| 17 | Chat GPT | Technology & Electronics | 2.39× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.19× | ||
| 19 | Internet & Social Media | 1.93× | |||
| 20 | Internet & Social Media | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Travelling | THRILL | 1.23× | |
| Design Affinity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Pet Ownership | JOY | 1.04× |
Google Maps has an estimated audience of 7,282,987 people in Belgium, concentrated in East Flanders and Antwerp.
49.3% of Google Maps fans are female, 50.7% are male, with an average age of 45.5 years.
Google Maps fans show strongest brand affinity for Google Earth (49.19×), Jetcost (102.31×), and Apple Maps (98.59×) over the country average.
Google Maps fans in Belgium are most concentrated in East Flanders (reach ~900K), Antwerp (reach ~900K), and West Flanders (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on Jetcost (102.31×), Apple Maps (98.59×), GeoGuessr (33.48×), and Waze (14.03×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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