A data profile of the people who buy, follow and care about Het Laatste Nieuws in Belgium — modelled from more than twelve digital signal sources. Het Laatste Nieuws has an estimated audience of 7,981,153 people in Belgium.
The average Het Laatste Nieuws fan in Belgium is 42.1 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Club Brugge KV, Standard Liège, K.R.C. Genk, with strongest over-indexing on Club Brugge KV (2.19× the country average).
Demographically, the Het Laatste Nieuws audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Het Laatste Nieuws fan in Belgium is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Het Laatste Nieuws profile in Belgium.
56.1% are female, 43.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.1 |
| Estimated audience size | 7,981,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Het Laatste Nieuws audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 76.2% |
| Netherlands | 15.0% |
| France | 2.2% |
Where the Het Laatste Nieuws audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 2.35× | |
| 02 | Limburg | ~400K | 2.21× | |
| 03 | West Flanders | ~800K | 2.09× | |
| 04 | Flemish Brabant | ~800K | 1.80× | |
| 05 | Antwerp | ~900K | 1.49× | |
| 06 | Brussels | ~300K | 0.46× | |
| 07 | Walloon Brabant | ~40K | 0.19× | |
| 08 | Luxembourg | ~30K | 0.17× | |
| 09 | Hainaut | ~100K | 0.13× | |
| 10 | Province of Namur | ~40K | 0.11× | |
| 11 | Liege | ~70K | 0.10× |
The strongest cross-interests of the Het Laatste Nieuws audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club Brugge KV | Sports | 2.19× | ||
| 02 | KV Mechelen | Sports | 2.12× | ||
| 03 | Standard Liège | Sports | 2.09× | ||
| 04 | K.A.A. Gent | Sports | 2.09× | ||
| 05 | Royal Antwerp F.C. | Sports | 2.09× | ||
| 06 | Royale Union Saint-Gilloise | Sports | 2.09× | ||
| 07 | Belgium national football team | Sports | 2.09× | ||
| 08 | Kevin De Bruyne | Sports | 2.09× | ||
| 09 | Rugby league | Sports | 2.09× | ||
| 10 | K.R.C. Genk | Sports | 2.05× | ||
| 11 | FC Bayern Munich | Sports | 1.99× | ||
| 12 | Mixed martial arts | Sports | 1.90× | ||
| 13 | Casino | Games | 1.81× | ||
| 14 | Motorsport | Cars & Mobility | 1.70× | ||
| 15 | Pizza | Food & Beverages | 1.60× | ||
| 16 | Kinepolis | Movies & TV | 1.57× | ||
| 17 | Gambling | Games | 1.56× | ||
| 18 | R.S.C. Anderlecht | Sports | 1.53× | ||
| 19 | Sustainable energy | Home & Garden | 1.53× | ||
| 20 | Dinner | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Het Laatste Nieuws has an estimated audience of 7,981,153 people in Belgium, concentrated in Antwerp and East Flanders.
56.1% of Het Laatste Nieuws fans are female, 43.9% are male, with an average age of 42.1 years.
Het Laatste Nieuws fans show strongest brand affinity for Club Brugge KV (2.19×), Standard Liège (2.09×), and K.R.C. Genk (2.05×) over the country average.
Het Laatste Nieuws fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and Flemish Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Het Laatste Nieuws itself, the audience over-indexes on Standard Liège (2.09×), K.R.C. Genk (2.05×), K.A.A. Gent (2.09×), and Kinepolis (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Het Laatste Nieuws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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