A data profile of the people who buy, follow and care about Gambling in Belgium — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 1,284,162 people in Belgium.
Gambling has an estimated audience of 1,284,162 people in Belgium. 43.4% are female, 56.6% are male, average age 43.1. Top brand affinities: Het Laatste Nieuws, Bwin, Betfirst, Napoleon Games, Het Nieuwsblad.
Top brand affinities include Het Laatste Nieuws, Bwin, Betfirst, with strongest over-indexing on Het Laatste Nieuws (1.56× the country average).
Demographically, the Gambling audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The typical Gambling fan in Belgium is more male, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Het Laatste Nieuws.
The key figures that characterise the Gambling profile in Belgium.
43.4% are female, 56.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.1 |
| Estimated audience size | 1,284,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Gambling audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 4.99× | ||
| 02 | Casino games | Games | 4.86× | ||
| 03 | Online gambling | Games | 4.51× | ||
| 04 | Slot machine | Games | 4.33× | ||
| 05 | Betfirst | Games | 4.28× | ||
| 06 | Napoleon Games | Games | 4.23× | ||
| 07 | Casino 777 | Games | 3.90× | ||
| 08 | Casino | Games | 3.52× | ||
| 09 | Bwin | Games | 3.39× | ||
| 10 | Unibet | Games | 3.37× | ||
| 11 | First-person shooter games | Games | 2.49× | ||
| 12 | Telenet | Technology & Electronics | 1.87× | ||
| 13 | Brussels Airlines | Travel & Leisure | 1.80× | ||
| 14 | Proximus | Technology & Electronics | 1.78× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 16 | De Lijn | Cars & Mobility | 1.68× | ||
| 17 | Het Nieuwsblad | News | 1.62× | ||
| 18 | FIFA World Cup | Sports | 1.62× | ||
| 19 | Rock music | Music & Radio | 1.61× | ||
| 20 | Het Laatste Nieuws | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Pet Ownership | JOY | 1.04× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.47× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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