Rascasse Audience Intelligence

Proximus Target Market in Belgium

A data profile of the people who buy, follow and care about Proximus in Belgium — modelled from more than twelve digital signal sources. Proximus has an estimated audience of 2,943,013 people in Belgium.

#1among Mobile phone operator in Belgium#25among Brand in Belgium#10in Technology & Electronics

The average Proximus fan in Belgium is 38.6 years old, more male, and lives primarily in Hainaut.

The audience is concentrated in Hainaut, Liege, Antwerp.

Top brand affinities include Standard Liège, Desserts, Fnac, with strongest over-indexing on Standard Liège (2.16× the country average).

Demographically, the Proximus audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Proximus fan in Belgium is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Standard Liège.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Proximus profile in Belgium.

Audience size
2.9M
in Belgium
Gender
40.6%♀
59.4% male
Age
38.6
average years
Country rank
#168
Brand in Belgium
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proximus

40.6% are female, 59.4% are male, average age 38.6.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Proximus audience in Belgium
MetricValue
Female40.6%
Male59.4%
Average age38.6
Estimated audience size2,943,013
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Proximus audience in Belgium
Age bracketShare%
16-1924%
20-2919%
30-3916%
40-4919%
50+22%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Proximus audience comes from Belgium.

Worldwide audience distribution share by country for Proximus
CountryShare
Belgium95.5%
France1.4%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proximus audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Proximus customers by region in Belgium
#RegionReachAffinity×
01Hainaut~400K1.32×
02Brussels~300K1.25×
03Liege~300K1.24×
04Province of Namur~200K1.10×
05Walloon Brabant~80K1.03×
06Luxembourg~80K1.01×
07Antwerp~300K0.90×
08Flemish Brabant~200K0.86×
09East Flanders~200K0.79×
10Limburg~100K0.75×
11West Flanders~200K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Proximus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Proximus audience
#·InterestCategoryAffinity×
01Standard LiègeSports2.16×
02Royale Union Saint-GilloiseSports2.16×
03Kevin De BruyneSports2.16×
04FC Bayern MunichSports2.16×
05DoughFood & Beverages2.16×
06Rugby leagueSports2.10×
07Mixed martial artsSports2.08×
08Belgium national football teamSports2.06×
09TwitchGames1.99×
10CasinoGames1.98×
11MilkFood & Beverages1.88×
12GamblingGames1.78×
13PizzaFood & Beverages1.77×
14BwinGames1.62×
15R.S.C. AnderlechtSports1.61×
16FnacShopping1.60×
17Video on demandMovies & TV1.57×
18SamsungTechnology & Electronics1.56×
19DessertsFood & Beverages1.53×
20K.A.A. GentSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Proximus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Proximus audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
PatriotismCONSERVATISM1.23×
SpiritualityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Proximus audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
CreativityOPEN0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Proximus's target market in Belgium?

Proximus's target market in Belgium covers an estimated 2,943,013 people, concentrated in Hainaut and Liege.

02

What is the gender split and age of Proximus customers?

40.6% of the Proximus audience are female, 59.4% are male, with an average age of 38.6 years.

03

Which brands do Proximus fans like most?

Proximus fans show strongest brand affinity for Standard Liège (2.16×), Desserts (1.53×), and Fnac (1.6×) over the country average.

04

Where do Proximus fans live in Belgium?

Proximus fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Proximus fans also like?

Beyond Proximus itself, the audience over-indexes on Desserts (1.53×), Fnac (1.6×), Royale Union Saint-Gilloise (2.16×), and Pizza (1.77×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Belgium

See Proximus audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Proximus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →