A data profile of the people who buy, follow and care about Samsung in Belgium — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 1,172,197 people in Belgium.
The average Samsung fan in Belgium is 42.9 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Liege.
Top brand affinities include Aldi, Colruyt (supermarket), Lidl, with strongest over-indexing on Aldi (1.99× the country average).
Demographically, the Samsung audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Samsung fan in Belgium is balanced, around 42.9 years old, with strong Social Media Usage tendencies and a notable affinity for Aldi.
The key figures that characterise the Samsung profile in Belgium.
45.6% are female, 54.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 42.9 |
| Estimated audience size | 1,172,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Samsung audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~200K | 1.25× | |
| 02 | Liege | ~100K | 1.12× | |
| 03 | Brussels | ~90K | 1.09× | |
| 04 | Antwerp | ~100K | 1.04× | |
| 05 | Flemish Brabant | ~100K | 1.03× | |
| 06 | Limburg | ~50K | 0.99× | |
| 07 | Province of Namur | ~50K | 0.96× | |
| 08 | Walloon Brabant | ~30K | 0.93× | |
| 09 | West Flanders | ~90K | 0.91× | |
| 10 | East Flanders | ~100K | 0.87× | |
| 11 | Luxembourg | ~30K | 0.84× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aldi | Shopping | 1.99× | ||
| 02 | Mattress | Home & Garden | 1.92× | ||
| 03 | Home Appliances | Home & Garden | 1.84× | ||
| 04 | Orange | Technology & Electronics | 1.81× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.79× | ||
| 06 | Intermarché | Shopping | 1.73× | ||
| 07 | GoPlay | Games | 1.71× | ||
| 08 | Brico | Home & Garden | 1.70× | ||
| 09 | Colruyt (supermarket) | Food & Beverages | 1.68× | ||
| 10 | AliExpress | Shopping | 1.63× | ||
| 11 | Kruidvat | Shopping | 1.62× | ||
| 12 | Carrefour | Shopping | 1.61× | ||
| 13 | Lidl | Shopping | 1.60× | ||
| 14 | Smartphones | Technology & Electronics | 1.58× | ||
| 15 | Flanders | Travel & Leisure | 1.57× | ||
| 16 | Proximus | Technology & Electronics | 1.56× | ||
| 17 | Coolblue | Shopping | 1.56× | ||
| 18 | Belfius | Business & Career | 1.52× | ||
| 19 | Telenet | Technology & Electronics | 1.51× | ||
| 20 | TotalEnergies | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Travelling | THRILL | 1.00× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Pet Ownership | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Samsung's target market in Belgium covers an estimated 1,172,197 people, concentrated in Hainaut and Antwerp.
45.6% of the Samsung audience are female, 54.4% are male, with an average age of 42.9 years.
Samsung fans show strongest brand affinity for Aldi (1.99×), Colruyt (supermarket) (1.68×), and Lidl (1.6×) over the country average.
Samsung fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Colruyt (supermarket) (1.68×), Lidl (1.6×), Kruidvat (1.62×), and AutoScout24 (1.79×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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