A data profile of the people who buy, follow and care about Apple in Belgium — modelled from more than twelve digital signal sources. Apple has an estimated audience of 1,340,167 people in Belgium.
The average Apple fan in Belgium is 41.1 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Investment banking, Apple Watch, Smart device, with strongest over-indexing on Investment banking (1.79× the country average).
Demographically, the Apple audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Apple fan in Belgium is balanced, around 41.1 years old, with strong Social Media Usage tendencies and a notable affinity for Investment banking.
The key figures that characterise the Apple profile in Belgium.
47.9% are female, 52.1% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 41.1 |
| Estimated audience size | 1,340,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Apple audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.40× | |
| 02 | Walloon Brabant | ~40K | 1.21× | |
| 03 | Liege | ~100K | 1.14× | |
| 04 | Flemish Brabant | ~100K | 1.13× | |
| 05 | Hainaut | ~100K | 1.04× | |
| 06 | Province of Namur | ~60K | 0.95× | |
| 07 | Antwerp | ~100K | 0.88× | |
| 08 | Luxembourg | ~30K | 0.86× | |
| 09 | East Flanders | ~100K | 0.82× | |
| 10 | West Flanders | ~90K | 0.79× | |
| 11 | Limburg | ~50K | 0.78× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 2.64× | ||
| 02 | Renault Scénic | Cars & Mobility | 2.21× | ||
| 03 | Kobo Inc. | Literature | 2.08× | ||
| 04 | Apple Watch | Technology & Electronics | 1.89× | ||
| 05 | Investment banking | Business & Career | 1.79× | ||
| 06 | Pudding | Food & Beverages | 1.78× | ||
| 07 | Loyalty program | Shopping | 1.77× | ||
| 08 | Apple Music | Music & Radio | 1.72× | ||
| 09 | Apple Store | Shopping | 1.71× | ||
| 10 | Super Bowl | Sports | 1.70× | ||
| 11 | Asparagus (genus) | Food & Beverages | 1.69× | ||
| 12 | Emoticon | Internet & Social Media | 1.69× | ||
| 13 | Amazon Kindle | Literature | 1.68× | ||
| 14 | Weather forecasting | Home & Garden | 1.64× | ||
| 15 | Fondue | Food & Beverages | 1.58× | ||
| 16 | Tiramisu | Food & Beverages | 1.55× | ||
| 17 | Smart device | Technology & Electronics | 1.54× | ||
| 18 | Lactose | Food & Beverages | 1.54× | ||
| 19 | Pound cake | Food & Beverages | 1.52× | ||
| 20 | Augmented reality | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Pet Ownership | JOY | 1.02× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.64× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Patriotism | CONSERVATISM | 0.74× |
Apple's target market in Belgium covers an estimated 1,340,167 people, concentrated in Hainaut and Brussels.
47.9% of the Apple audience are female, 52.1% are male, with an average age of 41.1 years.
Apple fans show strongest brand affinity for Investment banking (1.79×), Apple Watch (1.89×), and Smart device (1.54×) over the country average.
Apple fans in Belgium are most concentrated in Hainaut (reach ~100K), Brussels (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Apple itself, the audience over-indexes on Apple Watch (1.89×), Smart device (1.54×), Apple Music (1.72×), and Weather forecasting (1.64×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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