A data profile of the people who buy, follow and care about Apple in Mexico — modelled from more than twelve digital signal sources. Apple has an estimated audience of 6,445,131 people in Mexico.
The average Apple fan in Mexico is 32.8 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include 100 metres, Earth Day, Larry Page, with strongest over-indexing on 100 metres (1.67× the country average).
Demographically, the Apple audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 25 regions tracked by Rascasse.
The typical Apple fan in Mexico is balanced, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for 100 metres.
The key figures that characterise the Apple profile in Mexico.
48.7% are female, 51.3% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 32.8 |
| Estimated audience size | 6,445,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Apple audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.39× | |
| 02 | Jalisco | ~600K | 1.33× | |
| 03 | Distrito Federal | ~1M | 1.19× | |
| 04 | Michoacan de Ocampo | ~300K | 1.18× | |
| 05 | Nuevo Leon | ~400K | 1.17× | |
| 06 | Guanajuato | ~300K | 1.10× | |
| 07 | Chihuahua | ~200K | 1.05× | |
| 08 | Yucatan | ~100K | 1.05× | |
| 09 | Veracruz (state) | ~400K | 1.02× | |
| 10 | Puebla | ~300K | 1.02× | |
| 11 | Baja California | ~300K | 1.02× | |
| 12 | Morelos | ~100K | 1.02× | |
| 13 | Hidalgo | ~100K | 0.99× | |
| 14 | Baja California Sur | ~50K | 0.98× | |
| 15 | Nayarit | ~60K | 0.96× | |
| 16 | Coahuila de Zaragoza | ~200K | 0.95× | |
| 17 | Colima | ~40K | 0.95× | |
| 18 | Guerrero | ~100K | 0.93× | |
| 19 | Aguascalientes | ~70K | 0.92× | |
| 20 | Chiapas | ~200K | 0.84× | |
| 21 | Sinaloa | ~100K | 0.83× | |
| 22 | Oaxaca | ~100K | 0.82× | |
| 23 | Campeche | ~40K | 0.78× | |
| 24 | Durango | ~70K | 0.76× | |
| 25 | Zacatecas | ~60K | 0.75× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropical Cheese | Food & Beverages | 4.15× | ||
| 02 | MetroPCS | Technology & Electronics | 2.14× | ||
| 03 | Larry Page | Politics & Society | 2.04× | ||
| 04 | Earth Day | Politics & Society | 1.68× | ||
| 05 | 100 metres | Sports | 1.67× | ||
| 06 | The Verve | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Creativity | OPEN | 0.93× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.75× | |
| Risk Appetite | THRILL | 0.75× |
Apple's target market in Mexico covers an estimated 6,445,131 people, concentrated in State of Mexico and Distrito Federal.
48.7% of the Apple audience are female, 51.3% are male, with an average age of 32.8 years.
Apple fans show strongest brand affinity for 100 metres (1.67×), Earth Day (1.68×), and Larry Page (2.04×) over the country average.
Apple fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Apple itself, the audience over-indexes on Earth Day (1.68×), Larry Page (2.04×), MetroPCS (2.14×), and The Verve (1.61×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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