A data profile of the people who buy, follow and care about Apple in Canada — modelled from more than twelve digital signal sources. Apple has an estimated audience of 5,513,275 people in Canada.
The average Apple fan in Canada is 38.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Cloud computing, Apple Store, Bluetooth, with strongest over-indexing on Cloud computing (1.56× the country average).
Demographically, the Apple audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 10 regions tracked by Rascasse.
The typical Apple fan in Canada is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cloud computing.
The key figures that characterise the Apple profile in Canada.
46.9% are female, 53.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.2 |
| Estimated audience size | 5,513,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Apple audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
Where the Apple audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.60× | |
| 02 | Ontario | ~3.5M | 1.57× | |
| 03 | British Columbia | ~1M | 1.39× | |
| 04 | Alberta | ~800K | 1.16× | |
| 05 | Manitoba | ~200K | 0.94× | |
| 06 | Nova Scotia | ~100K | 0.85× | |
| 07 | New Brunswick | ~90K | 0.75× | |
| 08 | Saskatchewan | ~100K | 0.68× | |
| 09 | Prince Edward Island | ~20K | 0.57× | |
| 10 | Newfoundland and Labrador | ~40K | 0.53× |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Store | Shopping | 1.98× | ||
| 02 | Kobo eReader | Literature | 1.83× | ||
| 03 | Headphones | Technology & Electronics | 1.79× | ||
| 04 | C++ | Technology & Electronics | 1.78× | ||
| 05 | AT&T | Technology & Electronics | 1.78× | ||
| 06 | ITunes Store | Movies & TV | 1.75× | ||
| 07 | Bluetooth | Technology & Electronics | 1.74× | ||
| 08 | Steve Jobs | Business & Career | 1.72× | ||
| 09 | USB Type-C | Technology & Electronics | 1.66× | ||
| 10 | Apple Watch | Technology & Electronics | 1.65× | ||
| 11 | Richard Branson | Business & Career | 1.65× | ||
| 12 | Cloud computing | Technology & Electronics | 1.56× | ||
| 13 | Wireless LAN | Technology & Electronics | 1.55× | ||
| 14 | HP Envy | Technology & Electronics | 1.51× | ||
| 15 | Black Desert | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Social Media Usage | JOY | 1.06× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Apple's target market in Canada covers an estimated 5,513,275 people, concentrated in Ontario and Quebec.
46.9% of the Apple audience are female, 53.1% are male, with an average age of 38.2 years.
Apple fans show strongest brand affinity for Cloud computing (1.56×), Apple Store (1.98×), and Bluetooth (1.74×) over the country average.
Apple fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Apple itself, the audience over-indexes on Apple Store (1.98×), Bluetooth (1.74×), Headphones (1.79×), and Apple Watch (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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