Apple Audience in Canada
Apple has an estimated audience of 5,471,003 people in Canada. 46.9% are female, 53.1% are male, average age 38.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Cloud computing, Bluetooth, Apple Store, Headphones, Apple Watch.
The average Apple fan in Canada is 38.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Cloud computing, Bluetooth, Apple Store, with strongest over-indexing on Cloud computing (1.56× the country average). Demographically, the Apple audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Apple fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.2 |
| Estimated audience size | 5,471,003 |
Audience persona
The typical Apple fan in Canada is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cloud computing.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,587,584 | 1.57× |
| Quebec | 2,091,216 | 1.6× |
| British Columbia | 1,137,871 | 1.39× |
| Alberta | 786,434 | 1.16× |
| Manitoba | 192,769 | 0.94× |
| Nova Scotia | 138,136 | 0.85× |
| Saskatchewan | 118,472 | 0.68× |
| New Brunswick | 94,527 | 0.75× |
| Newfoundland and Labrador | 44,116 | 0.53× |
| Prince Edward Island | 15,319 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloud computing | 1.56× | Technology & Electronics |
| Bluetooth | 1.74× | Technology & Electronics |
| Apple Store | 1.98× | Shopping |
| Headphones | 1.79× | Technology & Electronics |
| Apple Watch | 1.65× | Technology & Electronics |
| C++ | 1.78× | Technology & Electronics |
| Steve Jobs | 1.72× | Business & Career |
| Wireless LAN | 1.55× | Technology & Electronics |
| AT&T | 1.78× | Technology & Electronics |
| Kobo eReader | 1.83× | Literature |
| Richard Branson | 1.65× | Business & Career |
| Black Desert | 1.5× | Games |
| USB Type-C | 1.66× | Technology & Electronics |
| ITunes Store | 1.75× | Movies & TV |
| HP Envy | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.08 |
| Social Media Usage | JOY | 1.06 |
| Travelling | THRILL | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Pet Ownership | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.6% |
See Apple audiences in other countries
More Entertainment audiences in Canada
- Samsung (3,001,584)
- Sony (927,828)
- Yamaha Corporation (821,723)
- Chromecast (595,304)
- JBL (447,454)
Frequently asked questions
How many fans does Apple have in Canada?
Apple has an estimated audience of 5,471,003 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Apple fans?
46.9% of Apple fans are female, 53.1% are male, with an average age of 38.2 years.
Which brands do Apple fans like most?
Apple fans show strongest brand affinity for Cloud computing (1.56×), Bluetooth (1.74×), and Apple Store (1.98×) over the country average.
Where do Apple fans live in Canada?
Apple fans in Canada are most concentrated in Ontario (reach 3,587,584), Quebec (reach 2,091,216), and British Columbia (reach 1,137,871). These three regions account for the largest share of the active audience.
What other brands do Apple fans also like?
Beyond Apple itself, the audience over-indexes on Bluetooth (1.74×), Apple Store (1.98×), Headphones (1.79×), and Apple Watch (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.