A data profile of the people who buy, follow and care about Cloud computing in Canada — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 3,787,906 people in Canada.
The average Cloud computing fan in Canada is 40.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Office 365, Information technology, Wi-Fi, with strongest over-indexing on Office 365 (2.79× the country average).
Demographically, the Cloud computing audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cloud computing fan in Canada is more male, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Office 365.
The key figures that characterise the Cloud computing profile in Canada.
44.6% are female, 55.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 40.3 |
| Estimated audience size | 3,787,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Cloud computing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 2.10× | |
| 02 | British Columbia | ~800K | 1.39× | |
| 03 | Quebec | ~1M | 1.23× | |
| 04 | Alberta | ~500K | 0.99× | |
| 05 | Prince Edward Island | ~20K | 0.95× | |
| 06 | Nova Scotia | ~100K | 0.94× | |
| 07 | Saskatchewan | ~100K | 0.93× | |
| 08 | Newfoundland and Labrador | ~50K | 0.89× | |
| 09 | New Brunswick | ~80K | 0.88× | |
| 10 | Manitoba | ~100K | 0.87× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GSM | Technology & Electronics | 3.64× | ||
| 02 | Digital data | Business & Career | 2.80× | ||
| 03 | Office 365 | Technology & Electronics | 2.79× | ||
| 04 | Microsoft Teams | Technology & Electronics | 2.79× | ||
| 05 | Wi-Fi | Technology & Electronics | 2.76× | ||
| 06 | Bluetooth | Technology & Electronics | 2.56× | ||
| 07 | Headphones | Technology & Electronics | 2.49× | ||
| 08 | GoDaddy | Technology & Electronics | 2.44× | ||
| 09 | ITunes | Music & Radio | 2.30× | ||
| 10 | Dropbox (service) | Technology & Electronics | 2.22× | ||
| 11 | San Francisco Bay Area | Travel & Leisure | 2.18× | ||
| 12 | Web application | Technology & Electronics | 2.01× | ||
| 13 | Database | Technology & Electronics | 1.84× | ||
| 14 | Information technology | Business & Career | 1.82× | ||
| 15 | Customer relationship management | Business & Career | 1.70× | ||
| 16 | Gemini | Technology & Electronics | 1.69× | ||
| 17 | Computer security | Business & Career | 1.69× | ||
| 18 | Freelancer | Business & Career | 1.65× | ||
| 19 | Apple | Technology & Electronics | 1.56× | ||
| 20 | Telecommunication | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Spirituality | BALANCE | 0.90× | |
| Patriotism | CONSERVATISM | 0.96× |
Cloud computing has an estimated audience of 3,787,906 people in Canada, concentrated in Ontario and Quebec.
44.6% of Cloud computing fans are female, 55.4% are male, with an average age of 40.3 years.
Cloud computing fans show strongest brand affinity for Office 365 (2.79×), Information technology (1.82×), and Wi-Fi (2.76×) over the country average.
Cloud computing fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on Information technology (1.82×), Wi-Fi (2.76×), GSM (3.64×), and Bluetooth (2.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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