Telecommunication Audience in Canada
Telecommunication has an estimated audience of 6,551,546 people in Canada. 45.9% are female, 54.1% are male, average age 41.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Loto-Québec, Cloud computing, Telus, Vidéotron, Wi-Fi.
The average Telecommunication fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Loto-Québec, Cloud computing, Telus, with strongest over-indexing on Loto-Québec (1.51× the country average). Demographically, the Telecommunication audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telecommunication fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 41.9 |
| Estimated audience size | 6,551,546 |
Audience persona
The typical Telecommunication fan in Canada is balanced, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Loto-Québec.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,123,966 | 1.5× |
| Quebec | 2,649,183 | 1.69× |
| British Columbia | 1,070,948 | 1.09× |
| Alberta | 883,427 | 1.09× |
| Manitoba | 243,618 | 0.99× |
| Saskatchewan | 181,137 | 0.87× |
| Nova Scotia | 175,020 | 0.9× |
| New Brunswick | 140,602 | 0.93× |
| Newfoundland and Labrador | 84,392 | 0.85× |
| Prince Edward Island | 29,176 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loto-Québec | 1.51× | Games |
| Cloud computing | 1.84× | Technology & Electronics |
| Telus | 1.6× | Technology & Electronics |
| Vidéotron | 1.73× | Technology & Electronics |
| Wi-Fi | 1.76× | Technology & Electronics |
| Bluetooth | 1.69× | Technology & Electronics |
| Headphones | 1.58× | Technology & Electronics |
| GSM | 2.1× | Technology & Electronics |
| Digital data | 1.7× | Business & Career |
| Internet service provider | 1.59× | Technology & Electronics |
| Internet access | 1.51× | Technology & Electronics |
| Toyota RAV4 | 1.5× | Cars & Mobility |
| Broadcast engineering | 1.55× | Business & Career |
| Public Mobile | 1.53× | Technology & Electronics |
| Cathay Pacific | 1.52× | Travel & Leisure |
| Salut, Bonjour! | 1.58× | Movies & TV |
| TV5 (Philippines) | 1.67× | Movies & TV |
| Bricolage | 1.6× | Home & Garden |
| Circulaire | 1.69× | Business & Career |
| Toyota Highlander | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.18 |
| Travelling | THRILL | 1.16 |
| Career Orientation | POWER | 1.09 |
| Family Orientation | CONSERVATISM | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
See Telecommunication audiences in other countries
- Telecommunication — Germany
- Telecommunication — United States
- Telecommunication — United Kingdom
- Telecommunication — France
- Telecommunication — Italy
- Telecommunication — Spain
- Telecommunication — Brazil
- Telecommunication — Japan
- Telecommunication — South Korea
- Telecommunication — India
- Telecommunication — Mexico
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Telecommunication have in Canada?
Telecommunication has an estimated audience of 6,551,546 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Telecommunication fans?
45.9% of Telecommunication fans are female, 54.1% are male, with an average age of 41.9 years.
Which brands do Telecommunication fans like most?
Telecommunication fans show strongest brand affinity for Loto-Québec (1.51×), Cloud computing (1.84×), and Telus (1.6×) over the country average.
Where do Telecommunication fans live in Canada?
Telecommunication fans in Canada are most concentrated in Ontario (reach 4,123,966), Quebec (reach 2,649,183), and British Columbia (reach 1,070,948). These three regions account for the largest share of the active audience.
What other brands do Telecommunication fans also like?
Beyond Telecommunication itself, the audience over-indexes on Cloud computing (1.84×), Telus (1.6×), Vidéotron (1.73×), and Wi-Fi (1.76×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.