Rascasse Audience Intelligence

Telecommunication Audience in United Kingdom

A data profile of the people who buy, follow and care about Telecommunication in United Kingdom — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 11,352,155 people in United Kingdom.

The average Telecommunication fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, Yorkshire and the Humber.

Top brand affinities include Autotrader, Google Drive, Sky Vegas, with strongest over-indexing on Autotrader (2.42× the country average).

Demographically, the Telecommunication audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Telecommunication fan in United Kingdom is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Autotrader.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telecommunication profile in United Kingdom.

Audience size
11.4M
in United Kingdom
Gender
48.8%
51.2% male
Age
43.9
average years
Country rank
#420
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunication fans

48.8% are female, 51.2% are male, average age 43.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Telecommunication audience in United Kingdom
MetricValue
Female48.8%
Male51.2%
Average age43.9
Estimated audience size11,352,155
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Telecommunication audience in United Kingdom
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Telecommunication audience comes from United Kingdom.

Worldwide audience distribution share by country for Telecommunication
CountryShare
United States16.7%
India4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommunication audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Telecommunication fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~1M1.35×
02West Midlands~600K1.31×
03England~8.5M1.21×
04North East~500K1.12×
05East of England~1M1.05×
06South East~1.5M0.98×
07Wales~600K0.98×
08Northern Ireland~300K0.94×
09Scotland~900K0.92×
10South West~800K0.83×
11East Midlands~700K0.83×
12North West~800K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunication audience
#·InterestCategoryAffinity×
01Microsoft VisioTechnology & Electronics18.68×
02SquareBusiness & Career2.70×
03AutotraderCars & Mobility2.42×
04WeTransferInternet & Social Media2.28×
05Google EarthInternet & Social Media2.24×
06Internet service providerTechnology & Electronics2.05×
07Sky MobileTechnology & Electronics2.05×
08The Sun NewsNews1.95×
09David HarbourMovies & TV1.87×
10Cloud computingTechnology & Electronics1.82×
11Scooby-DooMovies & TV1.76×
12Google DriveTechnology & Electronics1.69×
13Lindsey GrahamPolitics & Society1.68×
14Sky VegasGames1.66×
15Digital dataBusiness & Career1.64×
16BluetoothTechnology & Electronics1.57×
17Wi-FiTechnology & Electronics1.54×
18Hair follicleBeauty & Wellness1.52×
19Mecca BingoGames1.51×
20J. D. WilliamsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunication audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.29×
Family OrientationCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunication audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Early Adopter MentalityPOWER0.86×
Risk AppetiteTHRILL0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Telecommunication have in United Kingdom?

Telecommunication has an estimated audience of 11,352,155 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Telecommunication fans?

48.8% of Telecommunication fans are female, 51.2% are male, with an average age of 43.9 years.

03

Which brands do Telecommunication fans like most?

Telecommunication fans show strongest brand affinity for Autotrader (2.42×), Google Drive (1.69×), and Sky Vegas (1.66×) over the country average.

04

Where do Telecommunication fans live in United Kingdom?

Telecommunication fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Telecommunication fans also like?

Beyond Telecommunication itself, the audience over-indexes on Google Drive (1.69×), Sky Vegas (1.66×), Square (2.7×), and Cloud computing (1.82×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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