Telecommunication Audience in United Kingdom
Telecommunication has an estimated audience of 11,352,155 people in United Kingdom. 48.8% are female, 51.2% are male, average age 43.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Autotrader, Google Drive, Sky Vegas, Cloud computing, Scooby-Doo.
The average Telecommunication fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Autotrader, Google Drive, Sky Vegas, with strongest over-indexing on Autotrader (2.42× the country average). Demographically, the Telecommunication audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telecommunication fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.9 |
| Estimated audience size | 11,352,155 |
Audience persona
The typical Telecommunication fan in United Kingdom is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Autotrader.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,514,116 | 1.21× |
| South East | 1,491,111 | 0.98× |
| Yorkshire and the Humber | 1,277,058 | 1.4× |
| East of England | 1,096,559 | 1.06× |
| Scotland | 922,862 | 0.9× |
| South West | 705,103 | 0.76× |
| North West | 672,835 | 0.55× |
| West Midlands | 652,271 | 1.34× |
| Wales | 628,324 | 0.97× |
| East Midlands | 596,919 | 0.75× |
| North East | 515,300 | 1.17× |
| Northern Ireland | 319,582 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autotrader | 2.42× | Cars & Mobility |
| Google Drive | 1.69× | Technology & Electronics |
| Sky Vegas | 1.66× | Games |
| Cloud computing | 1.82× | Technology & Electronics |
| Scooby-Doo | 1.76× | Movies & TV |
| WeTransfer | 2.28× | Internet & Social Media |
| Microsoft Visio | 18.68× | Technology & Electronics |
| Hair follicle | 1.52× | Beauty & Wellness |
| Mecca Bingo | 1.51× | Games |
| Internet service provider | 2.05× | Technology & Electronics |
| Sky Mobile | 2.05× | Technology & Electronics |
| Bluetooth | 1.57× | Technology & Electronics |
| The Sun News | 1.95× | News |
| Google Earth | 2.24× | Internet & Social Media |
| David Harbour | 1.87× | Movies & TV |
| Wi-Fi | 1.54× | Technology & Electronics |
| J. D. Williams | 1.51× | Shopping |
| Digital data | 1.64× | Business & Career |
| Personal luxury car | 2.39× | Cars & Mobility |
| Web fiction | 1.97× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
See Telecommunication audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Telecommunication have in United Kingdom?
Telecommunication has an estimated audience of 11,352,155 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Telecommunication fans?
48.8% of Telecommunication fans are female, 51.2% are male, with an average age of 43.9 years.
Which brands do Telecommunication fans like most?
Telecommunication fans show strongest brand affinity for Autotrader (2.42×), Google Drive (1.69×), and Sky Vegas (1.66×) over the country average.
Where do Telecommunication fans live in United Kingdom?
Telecommunication fans in United Kingdom are most concentrated in England (reach 8,514,116), South East (reach 1,491,111), and Yorkshire and the Humber (reach 1,277,058). These three regions account for the largest share of the active audience.
What other brands do Telecommunication fans also like?
Beyond Telecommunication itself, the audience over-indexes on Google Drive (1.69×), Sky Vegas (1.66×), Cloud computing (1.82×), and Scooby-Doo (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.