A data profile of the people who buy, follow and care about Telecommunication in United Kingdom — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 11,352,155 people in United Kingdom.
The average Telecommunication fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Autotrader, Google Drive, Sky Vegas, with strongest over-indexing on Autotrader (2.42× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Telecommunication fan in United Kingdom is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Autotrader.
The key figures that characterise the Telecommunication profile in United Kingdom.
48.8% are female, 51.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.9 |
| Estimated audience size | 11,352,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Telecommunication audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.35× | |
| 02 | West Midlands | ~600K | 1.31× | |
| 03 | England | ~8.5M | 1.21× | |
| 04 | North East | ~500K | 1.12× | |
| 05 | East of England | ~1M | 1.05× | |
| 06 | South East | ~1.5M | 0.98× | |
| 07 | Wales | ~600K | 0.98× | |
| 08 | Northern Ireland | ~300K | 0.94× | |
| 09 | Scotland | ~900K | 0.92× | |
| 10 | South West | ~800K | 0.83× | |
| 11 | East Midlands | ~700K | 0.83× | |
| 12 | North West | ~800K | 0.67× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Visio | Technology & Electronics | 18.68× | ||
| 02 | Square | Business & Career | 2.70× | ||
| 03 | Autotrader | Cars & Mobility | 2.42× | ||
| 04 | WeTransfer | Internet & Social Media | 2.28× | ||
| 05 | Google Earth | Internet & Social Media | 2.24× | ||
| 06 | Internet service provider | Technology & Electronics | 2.05× | ||
| 07 | Sky Mobile | Technology & Electronics | 2.05× | ||
| 08 | The Sun News | News | 1.95× | ||
| 09 | David Harbour | Movies & TV | 1.87× | ||
| 10 | Cloud computing | Technology & Electronics | 1.82× | ||
| 11 | Scooby-Doo | Movies & TV | 1.76× | ||
| 12 | Google Drive | Technology & Electronics | 1.69× | ||
| 13 | Lindsey Graham | Politics & Society | 1.68× | ||
| 14 | Sky Vegas | Games | 1.66× | ||
| 15 | Digital data | Business & Career | 1.64× | ||
| 16 | Bluetooth | Technology & Electronics | 1.57× | ||
| 17 | Wi-Fi | Technology & Electronics | 1.54× | ||
| 18 | Hair follicle | Beauty & Wellness | 1.52× | ||
| 19 | Mecca Bingo | Games | 1.51× | ||
| 20 | J. D. Williams | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Telecommunication has an estimated audience of 11,352,155 people in United Kingdom, concentrated in England and South East.
48.8% of Telecommunication fans are female, 51.2% are male, with an average age of 43.9 years.
Telecommunication fans show strongest brand affinity for Autotrader (2.42×), Google Drive (1.69×), and Sky Vegas (1.66×) over the country average.
Telecommunication fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Google Drive (1.69×), Sky Vegas (1.66×), Square (2.7×), and Cloud computing (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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