Sky Vegas Audience in United Kingdom
Sky Vegas has an estimated audience of 9,391,563 people in United Kingdom. 43.3% are female, 56.7% are male, average age 40.8. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: B&Q, Internet service provider, Breaking news, Ryanair, Banking.
The average Sky Vegas fan in United Kingdom is 40.8 years old, more male, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include B&Q, Internet service provider, Breaking news, with strongest over-indexing on B&Q (2.19× the country average). Demographically, the Sky Vegas audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Sky Vegas fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 40.8 |
| Estimated audience size | 9,391,563 |
Audience persona
The typical Sky Vegas fan in United Kingdom is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for B&Q.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,963,213 | 0.8× |
| Yorkshire and the Humber | 1,330,377 | 1.76× |
| Scotland | 832,257 | 0.98× |
| East of England | 701,975 | 0.82× |
| Wales | 699,334 | 1.3× |
| South East | 607,021 | 0.48× |
| North East | 592,680 | 1.62× |
| West Midlands | 555,137 | 1.38× |
| East Midlands | 554,951 | 0.84× |
| South West | 483,100 | 0.63× |
| North West | 472,704 | 0.47× |
| Northern Ireland | 263,828 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B&Q | 2.19× | Shopping |
| Internet service provider | 4.62× | Technology & Electronics |
| Breaking news | 1.92× | Movies & TV |
| Ryanair | 1.83× | Travel & Leisure |
| Banking | 1.53× | Business & Career |
| Computer hardware | 2.4× | Technology & Electronics |
| Telecommunication | 1.54× | Technology & Electronics |
| Life insurance | 1.75× | Business & Career |
| Used car | 1.79× | Cars & Mobility |
| Superdry. | 2.74× | Fashion & Accessoires |
| Lawn mower | 3× | Home & Garden |
| Credit (finance) | 1.73× | Business & Career |
| Debit card | 2.01× | Business & Career |
| Cider | 1.5× | Food & Beverages |
| Air pollution | 1.85× | Health |
| Eurosport | 2.7× | Sports |
| Lenovo | 3.36× | Technology & Electronics |
| Unibet | 2.33× | Games |
| Employment agency | 1.71× | Business & Career |
| Activity tracker | 3.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.35 |
| Family Orientation | CONSERVATISM | 1.03 |
| Extroversion | THRILL | 0.98 |
| Convenience Orientation | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.94 |
| DIY Mentality | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 99.5% |
| United States | 0.2% |
| Germany | 0.1% |
See Sky Vegas audiences in other countries
More Games audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Sky Vegas have in United Kingdom?
Sky Vegas has an estimated audience of 9,391,563 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Sky Vegas fans?
43.3% of Sky Vegas fans are female, 56.7% are male, with an average age of 40.8 years.
Which brands do Sky Vegas fans like most?
Sky Vegas fans show strongest brand affinity for B&Q (2.19×), Internet service provider (4.62×), and Breaking news (1.92×) over the country average.
Where do Sky Vegas fans live in United Kingdom?
Sky Vegas fans in United Kingdom are most concentrated in England (reach 6,963,213), Yorkshire and the Humber (reach 1,330,377), and Scotland (reach 832,257). These three regions account for the largest share of the active audience.
What other brands do Sky Vegas fans also like?
Beyond Sky Vegas itself, the audience over-indexes on Internet service provider (4.62×), Breaking news (1.92×), Ryanair (1.83×), and Banking (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sky Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.