A data profile of the people who buy, follow and care about Sky Vegas in United Kingdom — modelled from more than twelve digital signal sources. Sky Vegas has an estimated audience of 9,829,443 people in United Kingdom.
The average Sky Vegas fan in United Kingdom is 40.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include B&Q, Internet service provider, Ryanair, with strongest over-indexing on B&Q (2.59× the country average).
Demographically, the Sky Vegas audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sky Vegas fan in United Kingdom is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for B&Q.
The key figures that characterise the Sky Vegas profile in United Kingdom.
43.3% are female, 56.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 40.8 |
| Estimated audience size | 9,829,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Sky Vegas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 99.5% |
| United States | 0.2% |
| Germany | 0.1% |
Where the Sky Vegas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.76× | |
| 02 | North East | ~600K | 1.62× | |
| 03 | West Midlands | ~600K | 1.38× | |
| 04 | Wales | ~700K | 1.30× | |
| 05 | Scotland | ~800K | 0.98× | |
| 06 | Northern Ireland | ~300K | 0.91× | |
| 07 | East Midlands | ~600K | 0.84× | |
| 08 | East of England | ~700K | 0.82× | |
| 09 | England | ~7M | 0.80× | |
| 10 | South West | ~500K | 0.63× | |
| 11 | South East | ~600K | 0.48× | |
| 12 | North West | ~500K | 0.47× |
The strongest cross-interests of the Sky Vegas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet service provider | Technology & Electronics | 4.90× | ||
| 02 | Lenovo | Technology & Electronics | 4.23× | ||
| 03 | Carphone Warehouse | Technology & Electronics | 3.24× | ||
| 04 | Lawn mower | Home & Garden | 2.75× | ||
| 05 | Employment agency | Business & Career | 2.62× | ||
| 06 | B&Q | Shopping | 2.59× | ||
| 07 | Computer hardware | Technology & Electronics | 2.56× | ||
| 08 | Air pollution | Health | 2.24× | ||
| 09 | Ryanair | Travel & Leisure | 1.94× | ||
| 10 | Credit (finance) | Business & Career | 1.92× | ||
| 11 | Cider | Food & Beverages | 1.90× | ||
| 12 | Breaking news | Movies & TV | 1.74× | ||
| 13 | Telecommunication | Technology & Electronics | 1.66× | ||
| 14 | Deliveroo | Food & Beverages | 1.66× | ||
| 15 | Burger King | Food & Beverages | 1.64× | ||
| 16 | Life insurance | Business & Career | 1.62× | ||
| 17 | Used car | Cars & Mobility | 1.61× | ||
| 18 | Home Appliances | Home & Garden | 1.58× | ||
| 19 | Lidl | Shopping | 1.57× | ||
| 20 | Banking | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Sustainability | BALANCE | 0.43× | |
| Mindfulness | BALANCE | 0.52× |
Sky Vegas's target market in United Kingdom covers an estimated 9,829,443 people, concentrated in England and Yorkshire and the Humber.
43.3% of the Sky Vegas audience are female, 56.7% are male, with an average age of 40.8 years.
Sky Vegas fans show strongest brand affinity for B&Q (2.59×), Internet service provider (4.9×), and Ryanair (1.94×) over the country average.
Sky Vegas fans in United Kingdom are most concentrated in England (reach ~7M), Yorkshire and the Humber (reach ~1.5M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sky Vegas itself, the audience over-indexes on Internet service provider (4.9×), Ryanair (1.94×), Breaking news (1.74×), and Lidl (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sky Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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