Sky Vegas Target Market in United Kingdom
Sky Vegas has an estimated audience of 9,391,563 people in United Kingdom. 43.3% are female, 56.7% are male, average age 40.8. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: B&Q, Internet service provider, Ryanair, Breaking news, Lidl.
The average Sky Vegas fan in United Kingdom is 40.8 years old, more male, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include B&Q, Internet service provider, Ryanair, with strongest over-indexing on B&Q (2.59× the country average). Demographically, the Sky Vegas audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Customer demographics of Sky Vegas
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 40.8 |
| Estimated audience size | 9,391,563 |
Audience persona
The typical Sky Vegas fan in United Kingdom is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for B&Q.
Sky Vegas customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~7M | 0.8× |
| Yorkshire and the Humber | ~1.5M | 1.76× |
| Scotland | ~800K | 0.98× |
| East of England | ~700K | 0.82× |
| Wales | ~700K | 1.3× |
| South East | ~600K | 0.48× |
| North East | ~600K | 1.62× |
| West Midlands | ~600K | 1.38× |
| East Midlands | ~600K | 0.84× |
| South West | ~500K | 0.63× |
| North West | ~500K | 0.47× |
| Northern Ireland | ~300K | 0.91× |
Top brand affinities of the Sky Vegas audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B&Q | 2.59× | Shopping |
| Internet service provider | 4.9× | Technology & Electronics |
| Ryanair | 1.94× | Travel & Leisure |
| Breaking news | 1.74× | Movies & TV |
| Lidl | 1.57× | Shopping |
| Banking | 1.54× | Business & Career |
| Computer hardware | 2.56× | Technology & Electronics |
| Home Appliances | 1.58× | Home & Garden |
| Telecommunication | 1.66× | Technology & Electronics |
| Employment agency | 2.62× | Business & Career |
| Life insurance | 1.62× | Business & Career |
| Cider | 1.9× | Food & Beverages |
| Credit (finance) | 1.92× | Business & Career |
| Carphone Warehouse | 3.24× | Technology & Electronics |
| Used car | 1.61× | Cars & Mobility |
| Lenovo | 4.23× | Technology & Electronics |
| Air pollution | 2.24× | Health |
| Burger King | 1.64× | Food & Beverages |
| Xiaomi | 3.77× | Technology & Electronics |
| AliExpress | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.21 |
| Extroversion | THRILL | 1.14 |
| Individualism | JOY | 1.13 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 99.5% |
| United States | 0.2% |
| Germany | 0.1% |
See Sky Vegas audiences in other countries
More Games audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
Who is Sky Vegas's target market in United Kingdom?
Sky Vegas's target market in United Kingdom covers an estimated 9,391,563 people, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Sky Vegas customers?
43.3% of the Sky Vegas audience are female, 56.7% are male, with an average age of 40.8 years.
Which brands do Sky Vegas fans like most?
Sky Vegas fans show strongest brand affinity for B&Q (2.59×), Internet service provider (4.9×), and Ryanair (1.94×) over the country average.
Where do Sky Vegas fans live in United Kingdom?
Sky Vegas fans in United Kingdom are most concentrated in England (reach ~7M), Yorkshire and the Humber (reach ~1.5M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Sky Vegas fans also like?
Beyond Sky Vegas itself, the audience over-indexes on Internet service provider (4.9×), Ryanair (1.94×), Breaking news (1.74×), and Lidl (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sky Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.