A data profile of the people who buy, follow and care about Internet service provider in United Kingdom — modelled from more than twelve digital signal sources. Internet service provider has an estimated audience of 3,305,835 people in United Kingdom.
Internet service provider has an estimated audience of 3,305,835 people in United Kingdom. 41.2% are female, 58.8% are male, average age 44.3. Top brand affinities: Sky Vegas, Screwfix, Toolstation, TalkTalk Group, Indeed.com.
Top brand affinities include Sky Vegas, Screwfix, Toolstation, with strongest over-indexing on Sky Vegas (4.9× the country average).
Demographically, the Internet service provider audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.
The typical Internet service provider fan in United Kingdom is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Sky Vegas.
The key figures that characterise the Internet service provider profile in United Kingdom.
41.2% are female, 58.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 44.3 |
| Estimated audience size | 3,305,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Internet service provider audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Internet service provider audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TalkTalk Group | Technology & Electronics | 14.61× | ||
| 02 | Cash Converters | Business & Career | 5.91× | ||
| 03 | Sky Vegas | Games | 4.90× | ||
| 04 | Oak Furniture Land | Home & Garden | 4.25× | ||
| 05 | Internet television | Technology & Electronics | 4.18× | ||
| 06 | Pay television | Movies & TV | 4.13× | ||
| 07 | WeTransfer | Internet & Social Media | 3.99× | ||
| 08 | Screwfix | Home & Garden | 3.85× | ||
| 09 | Ovo Energy | Home & Garden | 3.75× | ||
| 10 | Mecca Bingo | Games | 3.71× | ||
| 11 | Toolstation | Home & Garden | 3.64× | ||
| 12 | Indeed.com | Business & Career | 3.24× | ||
| 13 | Sky Bet | Games | 2.93× | ||
| 14 | Gala Bingo | Games | 2.48× | ||
| 15 | Dunelm | Home & Garden | 2.28× | ||
| 16 | Automobiles | Cars & Mobility | 1.99× | ||
| 17 | Aldi | Shopping | 1.96× | ||
| 18 | Home Bargains | Shopping | 1.88× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.79× | ||
| 20 | Personal finance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Quality Awareness | PREMIUM | 1.34× | |
| DIY Mentality | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Internet service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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