A data profile of the people who buy, follow and care about Internet television in United Kingdom — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 3,444,809 people in United Kingdom.
The average Internet television fan in United Kingdom is 44.3 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, North West, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Google Maps, with strongest over-indexing on Wikipedia (6.32× the country average).
Demographically, the Internet television audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Internet television fan in United Kingdom is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Internet television profile in United Kingdom.
44.5% are female, 55.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 44.3 |
| Estimated audience size | 3,444,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Internet television audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
Where the Internet television audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.54× | |
| 02 | Yorkshire and the Humber | ~300K | 1.11× | |
| 03 | South West | ~300K | 1.01× | |
| 04 | East Midlands | ~200K | 0.98× | |
| 05 | North East | ~100K | 0.96× | |
| 06 | South East | ~400K | 0.94× | |
| 07 | East of England | ~300K | 0.92× | |
| 08 | North West | ~300K | 0.84× |
The strongest cross-interests of the Internet television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stanley Kubrick | Movies & TV | 8.46× | ||
| 02 | Office supplies | Business & Career | 8.31× | ||
| 03 | Wikipedia | Internet & Social Media | 6.32× | ||
| 04 | Alexandra Daddario | Movies & TV | 5.61× | ||
| 05 | Esso | Cars & Mobility | 5.20× | ||
| 06 | Sketch comedy | Movies & TV | 4.29× | ||
| 07 | Broadcasting of sports events | Movies & TV | 4.28× | ||
| 08 | Internet service provider | Technology & Electronics | 4.18× | ||
| 09 | Google Drive | Technology & Electronics | 3.50× | ||
| 10 | Pandora | Fashion & Accessoires | 3.44× | ||
| 11 | Betfair | Games | 3.41× | ||
| 12 | Google Maps | Internet & Social Media | 3.34× | ||
| 13 | Office 365 | Technology & Electronics | 3.01× | ||
| 14 | Satire | Literature | 2.68× | ||
| 15 | Risk management | Business & Career | 2.60× | ||
| 16 | William Hill (bookmaker) | Games | 2.49× | ||
| 17 | Local news | News | 2.44× | ||
| 18 | Internet & Social Media | 1.87× | |||
| 19 | Hobby | Home & Garden | 1.84× | ||
| 20 | Aldi | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Community Orientation | OPEN | 0.67× | |
| Luxury Orientation | PREMIUM | 0.71× |
Internet television has an estimated audience of 3,444,809 people in United Kingdom, concentrated in South East and North West.
44.5% of Internet television fans are female, 55.5% are male, with an average age of 44.3 years.
Internet television fans show strongest brand affinity for Wikipedia (6.32×), Esso (5.2×), and Google Maps (3.34×) over the country average.
Internet television fans in United Kingdom are most concentrated in South East (reach ~400K), North West (reach ~300K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Internet television itself, the audience over-indexes on Esso (5.2×), Google Maps (3.34×), Google Drive (3.5×), and Betfair (3.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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