A data profile of the people who buy, follow and care about Pandora in United Kingdom — modelled from more than twelve digital signal sources. Pandora has an estimated audience of 3,440,874 people in United Kingdom.
The average Pandora fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Fashion show, Swarovski, Uniqlo, with strongest over-indexing on Fashion show (5.92× the country average).
Demographically, the Pandora audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pandora fan in United Kingdom is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Fashion show.
The key figures that characterise the Pandora profile in United Kingdom.
78.7% are female, 21.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 40.5 |
| Estimated audience size | 3,440,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Pandora audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| Italy | 6.5% |
| United Kingdom | 6.4% |
Where the Pandora audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.94× | |
| 02 | North West | ~500K | 1.25× | |
| 03 | East Midlands | ~300K | 1.25× | |
| 04 | East of England | ~400K | 1.16× | |
| 05 | South West | ~300K | 1.07× | |
| 06 | South East | ~400K | 0.98× | |
| 07 | North East | ~100K | 0.94× | |
| 08 | West Midlands | ~100K | 0.81× | |
| 09 | Yorkshire and the Humber | ~200K | 0.79× | |
| 10 | Scotland | ~200K | 0.78× | |
| 11 | Greater London | ~300K | 0.75× | |
| 12 | Wales | ~100K | 0.75× | |
| 13 | Northern Ireland | ~50K | 0.52× |
The strongest cross-interests of the Pandora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fendi | Fashion & Accessoires | 7.33× | ||
| 02 | Stradivarius | Shopping | 7.24× | ||
| 03 | Tiffany & Co. | Fashion & Accessoires | 7.15× | ||
| 04 | Cartier | Fashion & Accessoires | 7.09× | ||
| 05 | Swarovski | Fashion & Accessoires | 6.92× | ||
| 06 | Bershka | Shopping | 6.89× | ||
| 07 | Burberry | Fashion & Accessoires | 6.34× | ||
| 08 | Fashion show | Fashion & Accessoires | 5.92× | ||
| 09 | Hermès | Fashion & Accessoires | 5.85× | ||
| 10 | Uniqlo | Shopping | 4.63× | ||
| 11 | Business class | Travel & Leisure | 4.63× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 4.57× | ||
| 13 | Expensive Taste | Business & Career | 4.19× | ||
| 14 | Art exhibition | Arts & Culture | 3.91× | ||
| 15 | Natural skin care | Beauty & Wellness | 3.83× | ||
| 16 | Streetwear | Fashion & Accessoires | 3.62× | ||
| 17 | Contemporary art | Arts & Culture | 3.40× | ||
| 18 | Mobile game | Games | 3.34× | ||
| 19 | Internet & Social Media | 2.77× | |||
| 20 | IKEA | Home & Garden | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 3.35× | |
| Early Adopter Mentality | POWER | 3.01× | |
| Design Affinity | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Career Orientation | POWER | 0.73× |
Pandora's target market in United Kingdom covers an estimated 3,440,874 people, concentrated in England and North West.
78.7% of the Pandora audience are female, 21.3% are male, with an average age of 40.5 years.
Pandora fans show strongest brand affinity for Fashion show (5.92×), Swarovski (6.92×), and Uniqlo (4.63×) over the country average.
Pandora fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pandora itself, the audience over-indexes on Swarovski (6.92×), Uniqlo (4.63×), Cartier (7.09×), and Tiffany & Co. (7.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.