A data profile of the people who buy, follow and care about Burberry in United Kingdom — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 3,722,671 people in United Kingdom.
The average Burberry fan in United Kingdom is 41.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Versace, Louis Vuitton, Harrods, with strongest over-indexing on Versace (6.66× the country average).
Demographically, the Burberry audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Burberry fan in United Kingdom is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Versace.
The key figures that characterise the Burberry profile in United Kingdom.
62.8% are female, 37.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.4 |
| Estimated audience size | 3,722,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Burberry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 11.3% |
| China | 9.1% |
Where the Burberry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 2.33× | |
| 02 | England | ~3M | 1.36× | |
| 03 | Scotland | ~400K | 1.13× | |
| 04 | North West | ~400K | 1.05× | |
| 05 | South East | ~500K | 0.90× | |
| 06 | East of England | ~300K | 0.90× | |
| 07 | Yorkshire and the Humber | ~300K | 0.87× | |
| 08 | Wales | ~200K | 0.82× | |
| 09 | North East | ~100K | 0.82× | |
| 10 | East Midlands | ~200K | 0.80× | |
| 11 | Northern Ireland | ~80K | 0.72× | |
| 12 | South West | ~200K | 0.67× | |
| 13 | West Midlands | ~100K | 0.66× |
The strongest cross-interests of the Burberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Versace | Fashion & Accessoires | 6.66× | ||
| 02 | Balenciaga | Fashion & Accessoires | 5.63× | ||
| 03 | Fendi | Fashion & Accessoires | 5.45× | ||
| 04 | Prada | Fashion & Accessoires | 5.31× | ||
| 05 | Tiffany & Co. | Fashion & Accessoires | 4.50× | ||
| 06 | Louis Vuitton | Fashion & Accessoires | 4.30× | ||
| 07 | Net-a-Porter | Shopping | 4.21× | ||
| 08 | Harvey Nichols | Shopping | 4.16× | ||
| 09 | Gucci | Fashion & Accessoires | 3.89× | ||
| 10 | Natural skin care | Beauty & Wellness | 3.70× | ||
| 11 | Fashion show | Fashion & Accessoires | 3.46× | ||
| 12 | Selfridges | Shopping | 3.21× | ||
| 13 | Harrods | Shopping | 2.98× | ||
| 14 | Zara | Shopping | 2.92× | ||
| 15 | Designer clothing | Fashion & Accessoires | 2.88× | ||
| 16 | Newcast | Business & Career | 2.65× | ||
| 17 | Internet & Social Media | 2.26× | |||
| 18 | Fragrances | Beauty & Wellness | 2.07× | ||
| 19 | Rhythm and blues music | Music & Radio | 2.02× | ||
| 20 | Primark | Shopping | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.08× | |
| Luxury Orientation | PREMIUM | 1.85× | |
| Early Adopter Mentality | POWER | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Community Orientation | OPEN | 0.78× |
Burberry's target market in United Kingdom covers an estimated 3,722,671 people, concentrated in England and Greater London.
62.8% of the Burberry audience are female, 37.2% are male, with an average age of 41.4 years.
Burberry fans show strongest brand affinity for Versace (6.66×), Louis Vuitton (4.3×), and Harrods (2.98×) over the country average.
Burberry fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~1M), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Burberry itself, the audience over-indexes on Louis Vuitton (4.3×), Harrods (2.98×), Prada (5.31×), and Balenciaga (5.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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