A data profile of the people who buy, follow and care about Net-a-Porter in United Kingdom — modelled from more than twelve digital signal sources. Net-a-Porter has an estimated audience of 3,827,584 people in United Kingdom.
The average Net-a-Porter fan in United Kingdom is 39.8 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, North West.
Top brand affinities include Harrods, Pets, Newcast, with strongest over-indexing on Harrods (2.59× the country average).
Demographically, the Net-a-Porter audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Net-a-Porter fan in United Kingdom is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Harrods.
The key figures that characterise the Net-a-Porter profile in United Kingdom.
74.2% are female, 25.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 39.8 |
| Estimated audience size | 3,827,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Net-a-Porter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 44.8% |
| United Kingdom | 18.2% |
| Germany | 7.4% |
Where the Net-a-Porter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 2.87× | |
| 02 | South East | ~600K | 1.25× | |
| 03 | Northern Ireland | ~100K | 1.21× | |
| 04 | East of England | ~400K | 1.09× | |
| 05 | Scotland | ~300K | 1.01× | |
| 06 | North West | ~400K | 0.94× | |
| 07 | South West | ~300K | 0.83× | |
| 08 | East Midlands | ~200K | 0.74× | |
| 09 | Wales | ~100K | 0.68× | |
| 10 | North East | ~80K | 0.53× | |
| 11 | Yorkshire and the Humber | ~100K | 0.48× | |
| 12 | West Midlands | ~70K | 0.43× |
The strongest cross-interests of the Net-a-Porter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oliver Bonas | Fashion & Accessoires | 4.13× | ||
| 02 | COS | Shopping | 3.72× | ||
| 03 | Harvey Nichols | Shopping | 3.17× | ||
| 04 | Fashion show | Fashion & Accessoires | 2.92× | ||
| 05 | Designer clothing | Fashion & Accessoires | 2.89× | ||
| 06 | Home Interior Design | Home & Garden | 2.74× | ||
| 07 | Selfridges | Shopping | 2.60× | ||
| 08 | Harrods | Shopping | 2.59× | ||
| 09 | Newcast | Business & Career | 2.51× | ||
| 10 | Expensive Taste | Business & Career | 2.46× | ||
| 11 | H&M | Shopping | 2.08× | ||
| 12 | Skin care | Beauty & Wellness | 1.95× | ||
| 13 | John Lewis (department store) | Shopping | 1.89× | ||
| 14 | Men's clothing | Fashion & Accessoires | 1.86× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.77× | ||
| 16 | American Student Dental Association | Business & Career | 1.74× | ||
| 17 | Fashion design | Business & Career | 1.73× | ||
| 18 | Health & wellness | Health | 1.69× | ||
| 19 | Pets | Pets & Animals | 1.57× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.27× | |
| Luxury Orientation | PREMIUM | 1.66× | |
| Indulgence | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Community Orientation | OPEN | 0.85× |
Net-a-Porter's target market in United Kingdom covers an estimated 3,827,584 people, concentrated in Greater London and South East.
74.2% of the Net-a-Porter audience are female, 25.8% are male, with an average age of 39.8 years.
Net-a-Porter fans show strongest brand affinity for Harrods (2.59×), Pets (1.57×), and Newcast (2.51×) over the country average.
Net-a-Porter fans in United Kingdom are most concentrated in Greater London (reach ~1.5M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Net-a-Porter itself, the audience over-indexes on Pets (1.57×), Newcast (2.51×), John Lewis (department store) (1.89×), and H&M (2.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Net-a-Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.