Rascasse Audience Intelligence

Net-a-Porter Target Market in United States

A data profile of the people who buy, follow and care about Net-a-Porter in United States — modelled from more than twelve digital signal sources. Net-a-Porter has an estimated audience of 9,401,191 people in United States.

#2among Luxury fashion shop in United States#391among Brand in United States#110in Shopping

The average Net-a-Porter fan in United States is 34.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Aritzia, Women's clothing, Beauty, with strongest over-indexing on Aritzia (6.2× the country average).

Demographically, the Net-a-Porter audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Net-a-Porter fan in United States is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Aritzia.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Net-a-Porter profile in United States.

Audience size
9.4M
in United States
Gender
73.9%♀
26.1% male
Age
34.7
average years
Country rank
#3803
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Net-a-Porter

73.9% are female, 26.1% are male, average age 34.7.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Net-a-Porter audience in United States
MetricValue
Female73.9%
Male26.1%
Average age34.7
Estimated audience size9,401,191
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Net-a-Porter audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Net-a-Porter audience comes from United States.

Worldwide audience distribution share by country for Net-a-Porter
CountryShare
United States44.8%
United Kingdom18.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Net-a-Porter audience in United States is strongest.

Fig. 05

Top regions by affinity

Net-a-Porter customers by region in United States
#RegionReachAffinity×
01New York~3M5.70×
02Washington, District of Columbia~90K3.20×
03Connecticut~300K3.18×
04New Jersey~600K2.66×
05California~2M2.12×
06Massachusetts~400K2.02×
07Illinois~400K1.29×
08Rhode Island~40K1.25×
09Florida~800K1.22×
10Vermont~20K1.14×
11Maryland~200K1.12×
12Hawaii~40K1.09×
13Washington~200K1.08×
14Maine~30K0.99×
15Pennsylvania~300K0.98×
16Virginia~200K0.98×
17Colorado~100K0.97×
18Georgia~300K0.94×
19Oregon~90K0.86×
20Texas~700K0.84×
21North Carolina~200K0.84×
22Nevada~70K0.80×
23Montana~20K0.80×
24South Carolina~100K0.79×
25Delaware~20K0.79×
26New Hampshire~30K0.77×
27Louisiana~90K0.74×
28Alaska~10K0.73×
29North Dakota~10K0.71×
30Tennessee~100K0.70×
31Minnesota~90K0.70×
32South Dakota~20K0.70×
33Michigan~200K0.68×
34Utah~60K0.67×
35Mississippi~50K0.67×
36Idaho~30K0.66×
37Alabama~80K0.63×
38Arizona~100K0.62×
39New Mexico~30K0.62×
40West Virginia~30K0.60×
41Ohio~200K0.56×
42Wisconsin~80K0.56×
43Arkansas~40K0.56×
44Kansas~40K0.55×
45Nebraska~30K0.55×
46Missouri~80K0.53×
47Oklahoma~50K0.52×
48Kentucky~60K0.50×
49Iowa~40K0.49×
50Indiana~80K0.45×
Fig. 06

Affinity by region

Affinity by region — Net-a-Porter, United States
0.45×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Net-a-Porter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Net-a-Porter audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires6.61×
02AritziaFashion & Accessoires6.20×
03Bergdorf GoodmanFashion & Accessoires5.75×
04CoachFashion & Accessoires4.33×
05Bloomingdale'sShopping3.97×
06Neiman MarcusFashion & Accessoires3.74×
07Urban OutfittersShopping3.56×
08AnthropologieShopping3.46×
09Fashion NovaShopping2.90×
10NordstromShopping2.72×
11Self careHealth2.65×
12Women's clothingFashion & Accessoires2.51×
13Trader Joe'sShopping2.37×
14Luxury goodsFashion & Accessoires2.05×
15JewelryFashion & Accessoires1.84×
16WomanKids & Family1.83×
17ShoesFashion & Accessoires1.72×
18ChildKids & Family1.71×
19BeautyBeauty & Wellness1.69×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Net-a-Porter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Net-a-Porter audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.63×
Luxury OrientationPREMIUM1.99×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Net-a-Porter audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.57×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Net-a-Porter's target market in United States?

Net-a-Porter's target market in United States covers an estimated 9,401,191 people, concentrated in New York and California.

02

What is the gender split and age of Net-a-Porter customers?

73.9% of the Net-a-Porter audience are female, 26.1% are male, with an average age of 34.7 years.

03

Which brands do Net-a-Porter fans like most?

Net-a-Porter fans show strongest brand affinity for Aritzia (6.2×), Women's clothing (2.51×), and Beauty (1.69×) over the country average.

04

Where do Net-a-Porter fans live in United States?

Net-a-Porter fans in United States are most concentrated in New York (reach ~3M), California (reach ~2M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Net-a-Porter fans also like?

Beyond Net-a-Porter itself, the audience over-indexes on Women's clothing (2.51×), Beauty (1.69×), Nordstrom (2.72×), and Princess Polly (6.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion shop audiences in United States

See Net-a-Porter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Net-a-Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →