Net-a-Porter Audience in United States
Net-a-Porter has an estimated audience of 9,381,385 people in United States. 73.9% are female, 26.1% are male, average age 34.7. Top regions: New York, California, Florida. Top brand affinities: Aritzia, Women's clothing, Beauty, Nordstrom, Princess Polly.
The average Net-a-Porter fan in United States is 34.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Aritzia, Women's clothing, Beauty, with strongest over-indexing on Aritzia (6.2× the country average). Demographically, the Net-a-Porter audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of Net-a-Porter fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 34.7 |
| Estimated audience size | 9,381,385 |
Audience persona
The typical Net-a-Porter fan in United States is more female, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Aritzia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 3,103,007 | 5.92× |
| California | 2,256,425 | 2.19× |
| Florida | 768,040 | 1.21× |
| Texas | 694,000 | 0.86× |
| New Jersey | 649,355 | 2.72× |
| Illinois | 412,654 | 1.32× |
| Massachusetts | 392,637 | 2.12× |
| Pennsylvania | 313,951 | 0.99× |
| Connecticut | 285,238 | 3.03× |
| Georgia | 280,797 | 0.97× |
| North Carolina | 254,483 | 0.9× |
| Virginia | 224,224 | 0.98× |
| Washington | 203,818 | 1.08× |
| Maryland | 182,287 | 1.13× |
| Michigan | 167,209 | 0.68× |
| Ohio | 161,968 | 0.56× |
| Colorado | 145,087 | 0.98× |
| Tennessee | 125,555 | 0.67× |
| Arizona | 115,837 | 0.6× |
| South Carolina | 107,205 | 0.76× |
| Oregon | 97,599 | 0.91× |
| Washington, District of Columbia | 96,035 | 3.41× |
| Minnesota | 93,538 | 0.7× |
| Louisiana | 83,345 | 0.69× |
| Alabama | 73,013 | 0.56× |
| Nevada | 72,077 | 0.79× |
| Missouri | 71,752 | 0.47× |
| Indiana | 71,174 | 0.42× |
| Wisconsin | 70,092 | 0.5× |
| Utah | 50,779 | 0.6× |
| Kentucky | 46,746 | 0.4× |
| Oklahoma | 45,839 | 0.44× |
| Mississippi | 43,101 | 0.56× |
| Hawaii | 41,671 | 1.03× |
| Rhode Island | 37,653 | 1.26× |
| Arkansas | 32,160 | 0.42× |
| Maine | 32,126 | 0.96× |
| Kansas | 31,327 | 0.42× |
| Idaho | 25,979 | 0.55× |
| New Hampshire | 25,130 | 0.68× |
| Iowa | 24,515 | 0.32× |
| New Mexico | 23,635 | 0.5× |
| Vermont | 19,134 | 1.16× |
| Delaware | 17,922 | 0.69× |
| Montana | 16,925 | 0.65× |
| Nebraska | 15,556 | 0.33× |
| West Virginia | 13,759 | 0.31× |
| Wyoming | 9,500 | 0.68× |
| Alaska | 6,647 | 0.33× |
| North Dakota | 6,008 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aritzia | 6.2× | Fashion & Accessoires |
| Women's clothing | 2.51× | Fashion & Accessoires |
| Beauty | 1.69× | Beauty & Wellness |
| Nordstrom | 2.72× | Shopping |
| Princess Polly | 6.61× | Fashion & Accessoires |
| Luxury goods | 2.05× | Fashion & Accessoires |
| Euphoria | 1.63× | Movies & TV |
| Bergdorf Goodman | 5.75× | Fashion & Accessoires |
| Jewelry | 1.84× | Fashion & Accessoires |
| Self care | 2.65× | Health |
| Coach | 4.33× | Fashion & Accessoires |
| Woman | 1.83× | Kids & Family |
| Shoes | 1.72× | Fashion & Accessoires |
| Child | 1.71× | Kids & Family |
| Anthropologie | 3.46× | Shopping |
| Neiman Marcus | 3.74× | Fashion & Accessoires |
| Cosmetics | 1.66× | Beauty & Wellness |
| Fashion Nova | 2.9× | Shopping |
| Urban Outfitters | 3.56× | Shopping |
| Old Navy | 2.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.51 |
| Design Affinity | PREMIUM | 2.41 |
| Luxury Orientation | PREMIUM | 2.18 |
| Indulgence | JOY | 1.93 |
| Sports Activity | POWER | 1.6 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 18.0% |
| Germany | 7.4% |
See Net-a-Porter audiences in other countries
More Luxury fashion shop audiences in United States
- Saks Fifth Avenue (20,702,239)
- SSENSE (3,096,090)
- Farfetch (2,154,523)
- Mr. Porter (1,310,241)
- Harrods (18,059)
Frequently asked questions
How many fans does Net-a-Porter have in United States?
Net-a-Porter has an estimated audience of 9,381,385 people in United States, concentrated in New York and California.
What is the gender split and age of Net-a-Porter fans?
73.9% of Net-a-Porter fans are female, 26.1% are male, with an average age of 34.7 years.
Which brands do Net-a-Porter fans like most?
Net-a-Porter fans show strongest brand affinity for Aritzia (6.2×), Women's clothing (2.51×), and Beauty (1.69×) over the country average.
Where do Net-a-Porter fans live in United States?
Net-a-Porter fans in United States are most concentrated in New York (reach 3,103,007), California (reach 2,256,425), and Florida (reach 768,040). These three regions account for the largest share of the active audience.
What other brands do Net-a-Porter fans also like?
Beyond Net-a-Porter itself, the audience over-indexes on Women's clothing (2.51×), Beauty (1.69×), Nordstrom (2.72×), and Princess Polly (6.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Net-a-Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.