Rascasse Audience Intelligence

Mr. Porter Target Market in United States

A data profile of the people who buy, follow and care about Mr. Porter in United States — modelled from more than twelve digital signal sources. Mr. Porter has an estimated audience of 1,318,176 people in United States.

#5among Luxury fashion shop in United States#1995among Brand in United States#339in Shopping

The average Mr. Porter fan in United States is 33.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Men's Fashion, Streetwear, Beauty, with strongest over-indexing on Men's Fashion (7.61× the country average).

Demographically, the Mr. Porter audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Porter fan in United States is more male, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Men's Fashion.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Porter profile in United States.

Audience size
1.3M
in United States
Gender
38.7%♀
61.3% male
Age
33.9
average years
Country rank
#19515
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mr. Porter

38.7% are female, 61.3% are male, average age 33.9.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Mr. Porter audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.9
Estimated audience size1,318,176
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Mr. Porter audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3921%
40-4916%
50+8%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Mr. Porter audience comes from United States.

Worldwide audience distribution share by country for Mr. Porter
CountryShare
United Kingdom24.1%
United States22.5%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Porter audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Porter customers by region in United States
#RegionReachAffinity×
01New York~400K5.03×
02Washington, District of Columbia~10K3.70×
03New Jersey~80K2.52×
04California~300K2.33×
05Connecticut~30K1.98×
06Massachusetts~50K1.91×
07Maryland~30K1.42×
08Illinois~60K1.40×
09Washington~40K1.36×
10Rhode Island~5K1.21×
11Virginia~40K1.15×
12Hawaii~6K1.14×
13Pennsylvania~50K1.11×
14Georgia~40K1.09×
15Oregon~20K1.03×
16Florida~90K1.02×
17Vermont~2K1.02×
18Texas~100K0.93×
19Nevada~10K0.92×
20Colorado~20K0.89×
21Maine~4K0.88×
22Delaware~3K0.84×
23Michigan~30K0.82×
24North Carolina~30K0.79×
25New Hampshire~4K0.77×
26Alaska~2K0.75×
27South Carolina~10K0.74×
28Louisiana~10K0.73×
29North Dakota~2K0.73×
30Minnesota~10K0.72×
31Utah~9K0.72×
32Ohio~30K0.71×
33South Dakota~2K0.71×
34Montana~3K0.70×
35Arizona~20K0.69×
36Tennessee~20K0.69×
37New Mexico~4K0.66×
38Missouri~10K0.64×
39West Virginia~4K0.64×
40Idaho~4K0.62×
41Indiana~10K0.61×
42Arkansas~7K0.61×
43Mississippi~7K0.61×
44Wisconsin~10K0.60×
45Kentucky~10K0.59×
46Nebraska~4K0.59×
47Alabama~10K0.55×
48Oklahoma~8K0.55×
49Kansas~6K0.55×
50Iowa~6K0.54×
Fig. 06

Affinity by region

Affinity by region — Mr. Porter, United States
0.54×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Porter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Porter audience
#·InterestCategoryAffinity×
01New MuseumArts & Culture22.73×
02Home DesigningHome & Garden8.52×
03Men's FashionFashion & Accessoires7.61×
04StussyFashion & Accessoires6.67×
05CarharttFashion & Accessoires5.45×
06BalenciagaFashion & Accessoires4.96×
07Sneaker collectingFashion & Accessoires3.83×
08Suit (clothing)Fashion & Accessoires3.71×
09StreetwearFashion & Accessoires3.54×
10Louis VuittonFashion & Accessoires3.35×
11NikeFashion & Accessoires2.95×
12ManhattanTravel & Leisure2.82×
13Sneakers (footwear)Fashion & Accessoires2.73×
14ShoesFashion & Accessoires1.97×
15SupermanMovies & TV1.79×
16Alcoholic beveragesFood & Beverages1.78×
17SpotifyInternet & Social Media1.78×
18BeautyBeauty & Wellness1.75×
19BasketballSports1.61×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Porter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Porter audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.55×
Early Adopter MentalityPOWER2.27×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Porter audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.58×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mr. Porter's target market in United States?

Mr. Porter's target market in United States covers an estimated 1,318,176 people, concentrated in New York and California.

02

What is the gender split and age of Mr. Porter customers?

38.7% of the Mr. Porter audience are female, 61.3% are male, with an average age of 33.9 years.

03

Which brands do Mr. Porter fans like most?

Mr. Porter fans show strongest brand affinity for Men's Fashion (7.61×), Streetwear (3.54×), and Beauty (1.75×) over the country average.

04

Where do Mr. Porter fans live in United States?

Mr. Porter fans in United States are most concentrated in New York (reach ~400K), California (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Porter fans also like?

Beyond Mr. Porter itself, the audience over-indexes on Streetwear (3.54×), Beauty (1.75×), Shoes (1.97×), and Superman (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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