Mr. Porter Audience in United States

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Mr. Porter has an estimated audience of 1,310,240 people in United States. 38.7% are female, 61.3% are male, average age 33.9. Top regions: New York, California, Texas. Top brand affinities: Men's Fashion, Streetwear, Beauty, Superman, Shoes.

The average Mr. Porter fan in United States is 33.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Men's Fashion, Streetwear, Beauty, with strongest over-indexing on Men's Fashion (7.61× the country average). Demographically, the Mr. Porter audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

Demographics of Mr. Porter fans

Demographic split for Mr. Porter audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.9
Estimated audience size1,310,240

Audience persona

The typical Mr. Porter fan in United States is more male, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's Fashion.

Top regions in United States

Top regions ranked by reach for Mr. Porter in United States
RegionReachAffinity
New York379,2835.18×
California342,7312.38×
Texas106,8080.95×
Florida89,9701.01×
New Jersey86,1622.59×
Illinois63,0541.44×
Pennsylvania48,7601.11×
Massachusetts47,9931.86×
Georgia45,0651.12×
Virginia38,4191.2×
Washington36,6111.39×
Maryland32,7741.45×
North Carolina32,1850.82×
Ohio28,9000.72×
Michigan28,0830.82×
Connecticut26,2141.99×
Arizona18,1290.68×
Tennessee18,0960.69×
Colorado17,7110.86×
Oregon15,6771.04×
Washington, District of Columbia15,1763.85×
South Carolina13,8960.7×
Indiana13,7140.57×
Minnesota13,5800.72×
Missouri13,3550.63×
Louisiana11,5580.68×
Nevada11,5300.91×
Wisconsin10,9220.55×
Alabama8,4930.46×
Kentucky7,8750.48×
Utah7,6600.65×
Oklahoma6,9250.48×
Hawaii6,1921.1×
Arkansas5,7220.53×
Mississippi5,1040.47×
Rhode Island4,7861.15×
Iowa4,4490.41×
Kansas4,1050.4×
Maine3,8110.81×
New Mexico3,5560.54×
New Hampshire3,5500.69×
Idaho2,8580.44×
Delaware2,7810.77×
Nebraska2,6940.41×
West Virginia2,3680.39×
Vermont2,2330.97×
Montana1,7560.48×
Alaska1,0210.36×
North Dakota9350.35×
South Dakota9140.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Porter audience
BrandAffinityCategory
Men's Fashion7.61×Fashion & Accessoires
Streetwear3.54×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Superman1.79×Movies & TV
Shoes1.97×Fashion & Accessoires
Euphoria1.76×Movies & TV
Carhartt5.45×Fashion & Accessoires
Supreme5.29×Fashion & Accessoires
Sneaker collecting3.83×Fashion & Accessoires
Alcoholic beverages1.78×Food & Beverages
Louis Vuitton3.35×Fashion & Accessoires
Sneakers (footwear)2.73×Fashion & Accessoires
Nike2.95×Fashion & Accessoires
Balenciaga4.96×Fashion & Accessoires
Stussy6.67×Fashion & Accessoires
Spotify1.78×Internet & Social Media
Photography1.5×Arts & Culture
Home Designing8.52×Home & Garden
Suit (clothing)3.71×Fashion & Accessoires
Manhattan2.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Porter audience
TraitClusterScore
Luxury OrientationPREMIUM3.72
IndulgenceJOY2.83
Early Adopter MentalityPOWER2.71
LGBTQ+ IdentityOPEN2.28
SustainabilityBALANCE2.25
Design AffinityPREMIUM2.18

Worldwide distribution

Worldwide audience distribution share by country for Mr. Porter
CountryShare
United Kingdom24.3%
United States22.6%
Italy8.5%

See Mr. Porter audiences in other countries

More Luxury fashion shop audiences in United States

Frequently asked questions

How many fans does Mr. Porter have in United States?

Mr. Porter has an estimated audience of 1,310,240 people in United States, concentrated in New York and California.

What is the gender split and age of Mr. Porter fans?

38.7% of Mr. Porter fans are female, 61.3% are male, with an average age of 33.9 years.

Which brands do Mr. Porter fans like most?

Mr. Porter fans show strongest brand affinity for Men's Fashion (7.61×), Streetwear (3.54×), and Beauty (1.75×) over the country average.

Where do Mr. Porter fans live in United States?

Mr. Porter fans in United States are most concentrated in New York (reach 379,283), California (reach 342,731), and Texas (reach 106,808). These three regions account for the largest share of the active audience.

What other brands do Mr. Porter fans also like?

Beyond Mr. Porter itself, the audience over-indexes on Streetwear (3.54×), Beauty (1.75×), Superman (1.79×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.