New Museum Audience in United States

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New Museum has an estimated audience of 503,866 people in United States. 56.0% are female, 44.0% are male, average age 39.9. Top regions: New York, New Jersey, California. Top brand affinities: Home equity, Dog breed, Nationality, Iowa Lottery, Natural rubber.

The average New Museum fan in United States is 39.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Home equity, Dog breed, Nationality, with strongest over-indexing on Home equity (3.4× the country average). Demographically, the New Museum audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of New Museum fans

Demographic split for New Museum audience in United States
MetricValue
Female56.0%
Male44.0%
Average age39.9
Estimated audience size503,866

Audience persona

The typical New Museum fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for New Museum in United States
RegionReachAffinity
New York377,90017.08×
New Jersey46,4843.63×
California40,0540.72×
Pennsylvania15,6860.92×
Massachusetts15,0591.52×
Texas15,0330.35×
Florida13,9510.41×
Connecticut10,2532.03×
Illinois9,4960.57×
Virginia9,1060.74×
Georgia6,7320.43×
Maryland6,6760.77×
North Carolina5,9570.39×
Ohio5,8580.38×
Washington5,3920.53×
Michigan4,7100.36×
Washington, District of Columbia3,7032.44×
Colorado3,5850.45×
Minnesota3,3890.47×
Missouri3,2200.4×
Louisiana3,2140.49×
Wisconsin3,1230.41×
Oregon3,1200.54×
Arizona2,8650.28×
Tennessee2,8500.28×
Indiana2,5950.28×
Rhode Island2,5141.57×
South Carolina2,1640.29×
Kentucky1,8180.29×
Alabama1,6720.24×
Maine1,6050.89×
Nevada1,4040.29×
Kansas1,2970.33×
Mississippi1,2760.31×
Oklahoma1,2010.21×
New Mexico1,1980.47×
Utah1,1720.26×
New Hampshire1,1570.58×
Arkansas1,1330.27×
Vermont1,0991.24×
West Virginia1,0530.45×
Alaska1,0510.98×
Hawaii1,0070.46×
Iowa1,0010.24×
Idaho9730.38×
North Dakota9540.92×
Montana9160.66×
South Dakota9040.78×
Wyoming8521.14×
Nebraska8500.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Museum audience
BrandAffinityCategory
Home equity3.4×Home & Garden
Dog breed1.68×Pets & Animals
Nationality2.98×Politics & Society
Iowa Lottery12.28×Games
Natural rubber2.28×Cars & Mobility
Jesse Plemons3.61×Movies & TV
Collectable1.59×Kids & Family
JDSU3.03×Business & Career
Grand Prairie, Texas7.25×Travel & Leisure
Home staging4.82×Home & Garden
Bell Helmets16.39×Cars & Mobility
Sub Zero (Official)8.45×Literature
Colorado River5.33×Travel & Leisure
Page Kennedy14.8×Movies & TV
Boracay7.18×Travel & Leisure
Steampunk3.46×Fashion & Accessoires
English literature4.76×Literature
Nipsey Hussle3.95×Music & Radio
Zacky Vengeance20×Music & Radio
Stealing Beauty10.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Museum audience
TraitClusterScore
Design AffinityPREMIUM4.46
Luxury OrientationPREMIUM2.88
LGBTQ+ IdentityOPEN2.76
Early Adopter MentalityPOWER2.66
Quality AwarenessPREMIUM2.39
TravellingTHRILL2.08

Worldwide distribution

Worldwide audience distribution share by country for New Museum
CountryShare
United States30.3%
Italy11.8%
Japan8.9%

See New Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does New Museum have in United States?

New Museum has an estimated audience of 503,866 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New Museum fans?

56.0% of New Museum fans are female, 44.0% are male, with an average age of 39.9 years.

Which brands do New Museum fans like most?

New Museum fans show strongest brand affinity for Home equity (3.4×), Dog breed (1.68×), and Nationality (2.98×) over the country average.

Where do New Museum fans live in United States?

New Museum fans in United States are most concentrated in New York (reach 377,900), New Jersey (reach 46,484), and California (reach 40,054). These three regions account for the largest share of the active audience.

What other brands do New Museum fans also like?

Beyond New Museum itself, the audience over-indexes on Dog breed (1.68×), Nationality (2.98×), Iowa Lottery (12.28×), and Natural rubber (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.