Impressionism Audience in United States
Impressionism has an estimated audience of 1,277,672 people in United States. 65.7% are female, 34.3% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Dolce Vita (TVB), Jollibee, Claude Monet, Gustav Klimt, Thomas Sabo.
The average Impressionism fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dolce Vita (TVB), Jollibee, Claude Monet, with strongest over-indexing on Dolce Vita (TVB) (68.14× the country average). Demographically, the Impressionism audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Impressionism fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.1 |
| Estimated audience size | 1,277,672 |
Audience persona
The typical Impressionism fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Dolce Vita (TVB).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 181,236 | 1.29× |
| Texas | 107,689 | 0.98× |
| New York | 99,313 | 1.39× |
| Florida | 92,637 | 1.07× |
| Illinois | 46,556 | 1.09× |
| Pennsylvania | 43,938 | 1.02× |
| Georgia | 39,727 | 1.01× |
| North Carolina | 38,302 | 1× |
| Virginia | 37,425 | 1.2× |
| Ohio | 34,855 | 0.89× |
| Washington | 32,275 | 1.26× |
| Massachusetts | 32,046 | 1.27× |
| New Jersey | 31,540 | 0.97× |
| Michigan | 29,493 | 0.88× |
| Maryland | 24,907 | 1.13× |
| Tennessee | 24,101 | 0.94× |
| Indiana | 21,662 | 0.93× |
| Arizona | 21,456 | 0.82× |
| Colorado | 19,707 | 0.98× |
| Missouri | 19,461 | 0.94× |
| Oregon | 17,589 | 1.2× |
| Louisiana | 16,867 | 1.02× |
| Alabama | 16,744 | 0.94× |
| Wisconsin | 16,528 | 0.86× |
| Minnesota | 16,189 | 0.88× |
| South Carolina | 15,924 | 0.83× |
| Utah | 15,778 | 1.38× |
| Kentucky | 14,603 | 0.91× |
| Connecticut | 13,054 | 1.02× |
| Oklahoma | 12,742 | 0.9× |
| Nevada | 9,976 | 0.81× |
| Kansas | 9,658 | 0.96× |
| Arkansas | 9,255 | 0.88× |
| Iowa | 8,990 | 0.85× |
| Washington, District of Columbia | 8,465 | 2.2× |
| Mississippi | 7,895 | 0.75× |
| Idaho | 7,628 | 1.19× |
| Hawaii | 5,530 | 1.01× |
| New Mexico | 5,522 | 0.86× |
| Nebraska | 5,222 | 0.82× |
| New Hampshire | 5,072 | 1.01× |
| Maine | 5,021 | 1.1× |
| West Virginia | 4,798 | 0.81× |
| Rhode Island | 4,574 | 1.12× |
| Montana | 3,130 | 0.88× |
| Delaware | 2,516 | 0.71× |
| Vermont | 2,479 | 1.11× |
| Alaska | 2,349 | 0.86× |
| North Dakota | 2,100 | 0.8× |
| South Dakota | 1,885 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dolce Vita (TVB) | 68.14× | Movies & TV |
| Jollibee | 15.71× | Food & Beverages |
| Claude Monet | 38.33× | Arts & Culture |
| Gustav Klimt | 47.81× | Arts & Culture |
| Thomas Sabo | 104.86× | Fashion & Accessoires |
| Marina Abramović | 28.6× | Arts & Culture |
| Enagic | 46.75× | Home & Garden |
| Pixiv | 15.89× | Internet & Social Media |
| Frida Kahlo | 13.94× | Arts & Culture |
| Van Gogh Museum | 25.53× | Arts & Culture |
| Disturbia Clothing | 50.3× | Fashion & Accessoires |
| Andy Warhol | 14.72× | Arts & Culture |
| Edie Sedgwick | 42.18× | Fashion & Accessoires |
| Stay-at-home parent | 11.53× | Kids & Family |
| Adecco | 24.97× | Business & Career |
| Silent Library | 45.02× | Literature |
| Jumbo (supermarket) | 31.91× | Shopping |
| Asia Society | 63.33× | Politics & Society |
| REBELLE | 61.55× | Fashion & Accessoires |
| Edgar Degas | 30.04× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.97 |
| Sustainability | BALANCE | 2.27 |
| Travelling | THRILL | 2.05 |
| DIY Mentality | THRILL | 1.84 |
| Urban Lifestyle | OPEN | 1.78 |
| Spirituality | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 16.7% |
| Japan | 7.8% |
See Impressionism audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Impressionism have in United States?
Impressionism has an estimated audience of 1,277,672 people in United States, concentrated in California and Texas.
What is the gender split and age of Impressionism fans?
65.7% of Impressionism fans are female, 34.3% are male, with an average age of 44.1 years.
Which brands do Impressionism fans like most?
Impressionism fans show strongest brand affinity for Dolce Vita (TVB) (68.14×), Jollibee (15.71×), and Claude Monet (38.33×) over the country average.
Where do Impressionism fans live in United States?
Impressionism fans in United States are most concentrated in California (reach 181,236), Texas (reach 107,689), and New York (reach 99,313). These three regions account for the largest share of the active audience.
What other brands do Impressionism fans also like?
Beyond Impressionism itself, the audience over-indexes on Jollibee (15.71×), Claude Monet (38.33×), Gustav Klimt (47.81×), and Thomas Sabo (104.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Impressionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.