Rascasse Audience Intelligence

Stay-at-home parent Audience in United States

A data profile of the people who buy, follow and care about Stay-at-home parent in United States — modelled from more than twelve digital signal sources. Stay-at-home parent has an estimated audience of 3,247,053 people in United States.

#4879among Topic in United States#239in Kids & Family

The average Stay-at-home parent fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stay-at-home parent profile in United States.

Audience size
3.2M
in United States
Gender
65.9%♀
34.1% male
Age
34.2
average years
Country rank
#9607
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stay-at-home parent fans

65.9% are female, 34.1% are male, average age 34.2.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Stay-at-home parent audience in United States
MetricValue
Female65.9%
Male34.1%
Average age34.2
Estimated audience size3,247,053
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Stay-at-home parent audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Stay-at-home parent audience comes from United States.

Worldwide audience distribution share by country for Stay-at-home parent
CountryShare
United States46.4%
United Kingdom7.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stay-at-home parent audience in United States is strongest.

Fig. 05

Top regions by affinity

Stay-at-home parent fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.14×
02North Dakota~8K1.14×
03Maine~10K1.12×
04Alaska~8K1.12×
05Washington, District of Columbia~10K1.09×
06Nebraska~20K1.08×
07New Mexico~20K1.06×
08Mississippi~30K1.05×
09Hawaii~10K1.05×
10Iowa~30K1.03×
11Rhode Island~10K1.03×
12Delaware~9K1.03×
13Vermont~6K1.03×
14Arkansas~30K1.02×
15Kansas~30K1.02×
16Utah~30K1.01×
17South Dakota~8K1.01×
18Kentucky~40K1.00×
19Connecticut~30K1.00×
20Nevada~30K1.00×
21West Virginia~20K1.00×
22New Hampshire~10K1.00×
23Montana~9K1.00×
24Alabama~40K0.99×
25Louisiana~40K0.99×
26Oklahoma~40K0.99×
27Oregon~40K0.98×
28South Carolina~50K0.97×
29Indiana~60K0.96×
30Missouri~50K0.96×
31Wisconsin~50K0.96×
32Minnesota~40K0.96×
33Tennessee~60K0.95×
34Maryland~50K0.95×
35Colorado~50K0.95×
36Arizona~60K0.94×
37Washington~60K0.94×
38Massachusetts~60K0.94×
39Ohio~90K0.93×
40Michigan~80K0.93×
41New Jersey~80K0.93×
42Virginia~70K0.93×
43Georgia~90K0.92×
44North Carolina~90K0.92×
45Pennsylvania~100K0.91×
46Illinois~100K0.91×
47Florida~200K0.88×
48New York~200K0.86×
49Texas~200K0.84×
50California~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Stay-at-home parent, United States
0.78×1.00×1.14×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Stay-at-home parent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stay-at-home parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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