Adecco Audience in United States

Adecco logo

Adecco has an estimated audience of 644,555 people in United States. 48.3% are female, 51.7% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Randstad, Manpower Inc., Indeed.com, ONLINE ENGLISH, BASF.

The average Adecco fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Randstad, Manpower Inc., Indeed.com, with strongest over-indexing on Randstad (316.87× the country average). Demographically, the Adecco audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Adecco fans

Demographic split for Adecco audience in United States
MetricValue
Female48.3%
Male51.7%
Average age35.4
Estimated audience size644,555

Audience persona

The typical Adecco fan in United States is balanced, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Randstad.

Top regions in United States

Top regions ranked by reach for Adecco in United States
RegionReachAffinity
California83,8011.18×
Texas66,9541.21×
Florida55,1951.26×
Ohio42,4112.14×
New York40,6041.13×
North Carolina36,6501.89×
Georgia32,7751.65×
Kentucky28,9653.58×
Illinois26,6221.24×
Arizona26,1331.99×
Pennsylvania22,3881.03×
Tennessee20,2431.57×
Michigan17,1881.02×
New Jersey16,5151.01×
Virginia16,2691.04×
South Carolina16,0531.66×
Indiana14,4521.23×
Missouri12,3601.19×
Maryland9,6170.87×
Wisconsin9,2940.96×
Massachusetts9,2840.73×
Washington8,1710.63×
Connecticut8,0191.24×
Alabama7,9160.88×
Colorado7,2600.71×
Nevada5,9160.95×
Mississippi4,2980.81×
Louisiana4,1790.5×
Oregon4,1610.56×
Minnesota4,0540.44×
Arkansas3,8840.73×
Delaware3,8502.17×
Kansas3,2340.64×
Oklahoma3,2070.45×
New Hampshire2,7341.08×
Iowa2,6720.5×
Utah2,3710.41×
West Virginia2,0380.68×
Wyoming1,7911.87×
Vermont1,6691.48×
Idaho1,5700.49×
Maine1,5560.67×
Hawaii1,5110.55×
Washington, District of Columbia1,4630.76×
Nebraska1,1970.37×
Rhode Island1,1370.55×
New Mexico1,0380.32×
Montana4360.24×
South Dakota4130.28×
North Dakota3620.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adecco audience
BrandAffinityCategory
Randstad316.87×Business & Career
Manpower Inc.129.5×Business & Career
Indeed.com11.57×Business & Career
ONLINE ENGLISH75.46×Business & Career
BASF57.09×Health
Jodhpur99.49×Travel & Leisure
CareerBuilder27.97×Business & Career
Backpackers58.29×Travel & Leisure
SnagAJob.com81.31×Business & Career
Water security40.77×Politics & Society
Dave Scott (triathlete)82.24×Sports
Oz (TV series)31.37×Movies & TV
Affligem211.81×Food & Beverages
Deus Ex Machina (punk band)28.09×Politics & Society
Udaipur73.13×Travel & Leisure
Sciences Po60.83×Business & Career
Pi Sigma Epsilon20×Business & Career
Mark Allen (triathlete)83.02×Sports
Monster.com25.23×Business & Career
Katey Sagal9.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adecco audience
TraitClusterScore
Career OrientationPOWER4.47
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.87
Social Media UsageJOY1.39
Family OrientationCONSERVATISM1.36
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Adecco
CountryShare
Italy24.9%
France17.5%
Spain10.5%

See Adecco audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Adecco have in United States?

Adecco has an estimated audience of 644,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Adecco fans?

48.3% of Adecco fans are female, 51.7% are male, with an average age of 35.4 years.

Which brands do Adecco fans like most?

Adecco fans show strongest brand affinity for Randstad (316.87×), Manpower Inc. (129.5×), and Indeed.com (11.57×) over the country average.

Where do Adecco fans live in United States?

Adecco fans in United States are most concentrated in California (reach 83,801), Texas (reach 66,954), and Florida (reach 55,195). These three regions account for the largest share of the active audience.

What other brands do Adecco fans also like?

Beyond Adecco itself, the audience over-indexes on Manpower Inc. (129.5×), Indeed.com (11.57×), ONLINE ENGLISH (75.46×), and BASF (57.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.