Rascasse Audience Intelligence

Adecco Target Market in United States

A data profile of the people who buy, follow and care about Adecco in United States — modelled from more than twelve digital signal sources. Adecco has an estimated audience of 629,090 people in United States.

#3287among Brand in United States#1993in Business & Career

The average Adecco fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Randstad, Manpower Inc., Indeed.com, with strongest over-indexing on Randstad (316.87× the country average).

Demographically, the Adecco audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adecco fan in United States is balanced, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Randstad.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adecco profile in United States.

Audience size
629K
in United States
Gender
48.3%♀
51.7% male
Age
35.4
average years
Country rank
#31909
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adecco

48.3% are female, 51.7% are male, average age 35.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Adecco audience in United States
MetricValue
Female48.3%
Male51.7%
Average age35.4
Estimated audience size629,090
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Adecco audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4918%
50+15%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Adecco audience comes from United States.

Worldwide audience distribution share by country for Adecco
CountryShare
Italy24.3%
France16.9%
Spain9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adecco audience in United States is strongest.

Fig. 05

Top regions by affinity

Adecco customers by region in United States
#RegionReachAffinity×
01Kentucky~30K3.59×
02Arizona~30K2.55×
03Ohio~50K2.29×
04North Carolina~40K1.97×
05Delaware~3K1.95×
06Tennessee~20K1.86×
07Wyoming~2K1.75×
08South Carolina~20K1.55×
09Vermont~2K1.48×
10Georgia~30K1.36×
11Wisconsin~10K1.36×
12New Hampshire~3K1.19×
13Nevada~7K1.18×
14Texas~60K1.17×
15Illinois~30K1.17×
16California~80K1.16×
17Connecticut~7K1.14×
18Indiana~10K1.13×
19Mississippi~6K1.10×
20Missouri~10K1.09×
21Florida~50K1.08×
22Michigan~20K1.00×
23New York~30K0.96×
24Pennsylvania~20K0.93×
25Virginia~10K0.92×
26New Jersey~10K0.88×
27Maryland~9K0.78×
28Alabama~7K0.78×
29Arkansas~4K0.75×
30Washington, District of Columbia~1K0.74×
31West Virginia~2K0.73×
32Maine~2K0.73×
33Massachusetts~9K0.72×
34Oregon~5K0.71×
35Rhode Island~1K0.67×
36Kansas~3K0.65×
37Colorado~6K0.64×
38Alaska<1K0.64×
39Idaho~2K0.62×
40Washington~8K0.60×
41Hawaii~2K0.60×
42South Dakota<1K0.59×
43Montana<1K0.56×
44Nebraska~2K0.55×
45Iowa~3K0.54×
46Louisiana~4K0.52×
47Oklahoma~4K0.50×
48Minnesota~4K0.48×
49New Mexico~2K0.47×
50Utah~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Adecco, United States
0.46×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adecco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adecco audience
#·InterestCategoryAffinity×
01RandstadBusiness & Career316.87×
02AffligemFood & Beverages211.81×
03Manpower Inc.Business & Career129.50×
04JodhpurTravel & Leisure99.49×
05Mark Allen (triathlete)Sports83.02×
06Dave Scott (triathlete)Sports82.24×
07SnagAJob.comBusiness & Career81.31×
08ONLINE ENGLISHBusiness & Career75.46×
09UdaipurTravel & Leisure73.13×
10Sciences PoBusiness & Career60.83×
11BackpackersTravel & Leisure58.29×
12BASFHealth57.09×
13Water securityPolitics & Society40.77×
14Oz (TV series)Movies & TV31.37×
15Deus Ex Machina (punk band)Politics & Society28.09×
16CareerBuilderBusiness & Career27.97×
17Pi Sigma EpsilonBusiness & Career20.00×
18Indeed.comBusiness & Career11.57×
19Ineos GrenadiersSports10.77×
20Katey SagalMovies & TV9.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adecco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adecco audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.78×
MindfulnessBALANCE1.56×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adecco audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
TraditionCONSERVATISM0.70×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adecco's target market in United States?

Adecco's target market in United States covers an estimated 629,090 people, concentrated in California and Texas.

02

What is the gender split and age of Adecco customers?

48.3% of the Adecco audience are female, 51.7% are male, with an average age of 35.4 years.

03

Which brands do Adecco fans like most?

Adecco fans show strongest brand affinity for Randstad (316.87×), Manpower Inc. (129.5×), and Indeed.com (11.57×) over the country average.

04

Where do Adecco fans live in United States?

Adecco fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Adecco fans also like?

Beyond Adecco itself, the audience over-indexes on Manpower Inc. (129.5×), Indeed.com (11.57×), ONLINE ENGLISH (75.46×), and BASF (57.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Adecco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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