Rascasse Audience Intelligence

Manpower Inc. Target Market in United States

A data profile of the people who buy, follow and care about Manpower Inc. in United States — modelled from more than twelve digital signal sources. Manpower Inc. has an estimated audience of 753,427 people in United States.

#2944among Brand in United States#1796in Business & Career

The average Manpower Inc. fan in United States is 36.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Michigan, California.

Top brand affinities include Randstad, Adecco, Job fair, with strongest over-indexing on Randstad (115.45× the country average).

Demographically, the Manpower Inc. audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manpower Inc. fan in United States is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Randstad.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manpower Inc. profile in United States.

Audience size
753K
in United States
Gender
57.9%♀
42.1% male
Age
36.2
average years
Country rank
#28560
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Manpower Inc.

57.9% are female, 42.1% are male, average age 36.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Manpower Inc. audience in United States
MetricValue
Female57.9%
Male42.1%
Average age36.2
Estimated audience size753,427
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Manpower Inc. audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Manpower Inc. audience comes from United States.

Worldwide audience distribution share by country for Manpower Inc.
CountryShare
Italy17.7%
France16.6%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manpower Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Manpower Inc. customers by region in United States
#RegionReachAffinity×
01West Virginia~10K3.60×
02Michigan~60K3.04×
03Nevada~20K2.90×
04Indiana~30K2.41×
05Missouri~30K2.40×
06Tennessee~30K2.24×
07Kentucky~20K1.99×
08Illinois~50K1.97×
09Wisconsin~20K1.77×
10Arkansas~10K1.64×
11Pennsylvania~40K1.51×
12Wyoming~2K1.46×
13North Carolina~30K1.39×
14Louisiana~10K1.17×
15Maine~3K1.13×
16Kansas~6K1.03×
17Ohio~20K1.00×
18South Carolina~10K0.99×
19Iowa~6K0.97×
20Arizona~10K0.95×
21Texas~60K0.93×
22Mississippi~5K0.84×
23Florida~40K0.81×
24New Mexico~3K0.76×
25Georgia~20K0.75×
26Minnesota~8K0.75×
27California~60K0.71×
28Delaware~1K0.71×
29Washington~10K0.70×
30Alaska~1K0.70×
31Alabama~7K0.69×
32Rhode Island~2K0.69×
33Maryland~9K0.68×
34Oklahoma~6K0.67×
35Washington, District of Columbia~1K0.64×
36New Jersey~10K0.62×
37Virginia~10K0.62×
38Colorado~7K0.62×
39North Dakota<1K0.61×
40New York~30K0.60×
41Utah~4K0.60×
42Oregon~5K0.59×
43Massachusetts~8K0.56×
44South Dakota<1K0.56×
45Montana~1K0.54×
46Nebraska~2K0.51×
47Connecticut~4K0.50×
48Idaho~2K0.50×
49Hawaii~2K0.49×
50New Hampshire~1K0.49×
Fig. 06

Affinity by region

Affinity by region — Manpower Inc., United States
0.49×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manpower Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manpower Inc. audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career129.50×
02RandstadBusiness & Career115.45×
03Shahid KapoorMovies & TV60.10×
04Ann DemeulemeesterFashion & Accessoires51.50×
05Diamond RingFashion & Accessoires22.57×
06Felicity JonesMovies & TV20.00×
07Job fairBusiness & Career19.19×
08InternshipBusiness & Career18.24×
09Job interviewBusiness & Career17.00×
10Part-timeBusiness & Career13.33×
11Rick OwensFashion & Accessoires11.90×
12Elderly careHealth10.93×
13Employment websiteBusiness & Career9.07×
14Employment agencyBusiness & Career6.79×
15LinkedInInternet & Social Media6.13×
16FedExBusiness & Career5.65×
17Indeed.comBusiness & Career5.44×
18Vehicle insuranceCars & Mobility3.58×
19BankingBusiness & Career2.47×
20Donald TrumpPolitics & Society1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manpower Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manpower Inc. audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.83×
Family OrientationCONSERVATISM3.04×
Need for SecurityCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manpower Inc. audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
SustainabilityBALANCE0.77×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Manpower Inc.'s target market in United States?

Manpower Inc.'s target market in United States covers an estimated 753,427 people, concentrated in Texas and Michigan.

02

What is the gender split and age of Manpower Inc. customers?

57.9% of the Manpower Inc. audience are female, 42.1% are male, with an average age of 36.2 years.

03

Which brands do Manpower Inc. fans like most?

Manpower Inc. fans show strongest brand affinity for Randstad (115.45×), Adecco (129.5×), and Job fair (19.19×) over the country average.

04

Where do Manpower Inc. fans live in United States?

Manpower Inc. fans in United States are most concentrated in Texas (reach ~60K), Michigan (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Manpower Inc. fans also like?

Beyond Manpower Inc. itself, the audience over-indexes on Adecco (129.5×), Job fair (19.19×), Job interview (17×), and Internship (18.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Manpower Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manpower Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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