Diamond Ring Audience in United States

Diamond Ring logo

Diamond Ring has an estimated audience of 929,881 people in United States. 76.7% are female, 23.3% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Campmor, The RealReal, BaubleBar, Poseidon (film), gold necklaces.

The average Diamond Ring fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Campmor, The RealReal, BaubleBar, with strongest over-indexing on Campmor (429.45× the country average). Demographically, the Diamond Ring audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Jewelry

Demographics of Diamond Ring fans

Demographic split for Diamond Ring audience in United States
MetricValue
Female76.7%
Male23.3%
Average age33.0
Estimated audience size929,881

Audience persona

The typical Diamond Ring fan in United States is more female, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Campmor.

Top regions in United States

Top regions ranked by reach for Diamond Ring in United States
RegionReachAffinity
California131,4371.29×
Texas81,4831.02×
New York71,1701.37×
Florida70,0981.11×
North Carolina40,8191.46×
Illinois36,7291.19×
Pennsylvania35,2141.12×
Georgia34,0781.19×
Ohio32,6471.14×
Michigan28,2611.16×
Tennessee24,4421.31×
New Jersey23,4760.99×
Virginia22,5441×
Massachusetts18,8661.03×
Indiana18,4111.08×
Maryland17,4941.09×
Washington17,3820.93×
Louisiana16,9491.41×
Arizona16,6680.88×
Missouri16,2311.08×
Alabama15,7191.21×
South Carolina13,6260.97×
Kentucky13,5791.16×
Wisconsin13,2920.95×
Colorado13,0710.89×
Minnesota11,6270.87×
Nevada10,4371.16×
Iowa10,3851.36×
Oklahoma10,0630.97×
Mississippi10,0311.31×
Connecticut9,5951.03×
Arkansas8,0441.05×
Oregon8,0420.75×
Utah6,3400.76×
Kansas6,1680.84×
West Virginia5,6281.3×
New Mexico4,6901.01×
Maine3,7281.12×
Idaho3,4930.75×
Nebraska3,4180.73×
New Hampshire3,0160.82×
Hawaii2,9420.74×
Rhode Island2,5350.86×
Delaware2,3700.92×
Washington, District of Columbia2,2320.8×
Montana1,7560.68×
South Dakota1,4390.67×
Alaska1,3690.69×
North Dakota1,2690.66×
Vermont1,1120.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diamond Ring audience
BrandAffinityCategory
Campmor429.45×Home & Garden
The RealReal20.43×Fashion & Accessoires
BaubleBar26.24×Shopping
Poseidon (film)21.98×Movies & TV
gold necklaces33.69×Fashion & Accessoires
Kay Jewelers8.57×Fashion & Accessoires
Unique Gifts7.82×Shopping
Gold Jewelry19.16×Fashion & Accessoires
Sanjay Leela Bhansali55.55×Movies & TV
Art jewelry8.42×Fashion & Accessoires
Yahoo!ショッピング3.35×
Watch (TV channel)19.2×Movies & TV
Luxury Watches8.42×Fashion & Accessoires
Luxury7.3×Fashion & Accessoires
Mattress Warehouse13.64×Home & Garden
Luxury Lifestyle5.82×Shopping
Manpower Inc.22.57×Business & Career
Chrono2416.75×Shopping
vijay tv57.8×Movies & TV
Varun Dhawan34.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diamond Ring audience
TraitClusterScore
Luxury OrientationPREMIUM4.09
Family OrientationCONSERVATISM1.99
Pet OwnershipJOY1.61
Price SensitivityPREMIUM1.59
LGBTQ+ IdentityOPEN1.57
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Diamond Ring
CountryShare
Japan23.7%
United States21.6%
India7.5%

See Diamond Ring audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Diamond Ring have in United States?

Diamond Ring has an estimated audience of 929,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Diamond Ring fans?

76.7% of Diamond Ring fans are female, 23.3% are male, with an average age of 33.0 years.

Which brands do Diamond Ring fans like most?

Diamond Ring fans show strongest brand affinity for Campmor (429.45×), The RealReal (20.43×), and BaubleBar (26.24×) over the country average.

Where do Diamond Ring fans live in United States?

Diamond Ring fans in United States are most concentrated in California (reach 131,437), Texas (reach 81,483), and New York (reach 71,170). These three regions account for the largest share of the active audience.

What other brands do Diamond Ring fans also like?

Beyond Diamond Ring itself, the audience over-indexes on The RealReal (20.43×), BaubleBar (26.24×), Poseidon (film) (21.98×), and gold necklaces (33.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diamond Ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.