Rascasse Audience Intelligence

Gold Jewelry Audience in United States

A data profile of the people who buy, follow and care about Gold Jewelry in United States — modelled from more than twelve digital signal sources. Gold Jewelry has an estimated audience of 2,179,297 people in United States.

#6040among Topic in United States#602in Fashion & Accessoires

The average Gold Jewelry fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jewellery store, International education, Gold-filled jewelry, with strongest over-indexing on Jewellery store (15.14× the country average).

Demographically, the Gold Jewelry audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold Jewelry fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jewellery store.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold Jewelry profile in United States.

Audience size
2.2M
in United States
Gender
73.6%♀
26.4% male
Age
32.5
average years
Country rank
#13309
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold Jewelry fans

73.6% are female, 26.4% are male, average age 32.5.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Gold Jewelry audience in United States
MetricValue
Female73.6%
Male26.4%
Average age32.5
Estimated audience size2,179,297
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Gold Jewelry audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Gold Jewelry audience comes from United States.

Worldwide audience distribution share by country for Gold Jewelry
CountryShare
India31.7%
United States17.0%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold Jewelry fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.45×
02Illinois~90K1.24×
03California~300K1.22×
04New York~100K1.21×
05Georgia~80K1.20×
06New Jersey~70K1.20×
07Louisiana~30K1.18×
08North Carolina~80K1.17×
09South Carolina~40K1.17×
10Connecticut~30K1.15×
11Florida~200K1.12×
12Virginia~60K1.11×
13Maryland~40K1.11×
14Alabama~30K1.11×
15Mississippi~20K1.11×
16Michigan~60K1.10×
17Arizona~50K1.10×
18Washington, District of Columbia~7K1.08×
19Kansas~20K1.05×
20Massachusetts~40K1.04×
21Utah~20K1.03×
22Oklahoma~20K1.02×
23Arkansas~20K1.01×
24Hawaii~9K1.01×
25Rhode Island~7K1.01×
26Pennsylvania~70K1.00×
27Delaware~6K1.00×
28Tennessee~40K0.99×
29Nebraska~10K0.98×
30Washington~40K0.97×
31Nevada~20K0.97×
32Missouri~30K0.96×
33Indiana~40K0.95×
34Kentucky~30K0.95×
35Ohio~60K0.92×
36Minnesota~30K0.92×
37West Virginia~9K0.92×
38New Mexico~10K0.91×
39North Dakota~4K0.91×
40Iowa~20K0.89×
41Wisconsin~30K0.88×
42Colorado~30K0.87×
43New Hampshire~7K0.87×
44Oregon~20K0.86×
45Alaska~4K0.86×
46Idaho~9K0.84×
47South Dakota~4K0.84×
48Vermont~3K0.82×
49Maine~6K0.80×
50Montana~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Gold Jewelry, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold Jewelry audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires33.92×
02HDFC BankBusiness & Career28.06×
03gold necklacesFashion & Accessoires26.53×
04Etihad AirwaysTravel & Leisure20.00×
05Diamond RingFashion & Accessoires19.16×
06Gold-filled jewelryFashion & Accessoires18.59×
07International educationBusiness & Career16.37×
08Jewellery storeFashion & Accessoires15.14×
09Cricket World CupSports13.22×
10Cracker Barrel Old Country StoreFood & Beverages6.09×
11Tiffany & Co.Fashion & Accessoires5.38×
12Bath & Body WorksShopping4.66×
13EarringFashion & Accessoires4.36×
14Bath and BodyworksShopping3.95×
15GemstoneFashion & Accessoires3.84×
16BraceletFashion & Accessoires3.36×
17Discount storesShopping2.78×
18Luxury goodsFashion & Accessoires2.04×
19Macy'sShopping1.99×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold Jewelry audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.89×
Price SensitivityPREMIUM2.70×
IndulgenceJOY2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold Jewelry audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
ExtroversionTHRILL0.79×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold Jewelry have in United States?

Gold Jewelry has an estimated audience of 2,179,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gold Jewelry fans?

73.6% of Gold Jewelry fans are female, 26.4% are male, with an average age of 32.5 years.

03

Which brands do Gold Jewelry fans like most?

Gold Jewelry fans show strongest brand affinity for Jewellery store (15.14×), International education (16.37×), and Gold-filled jewelry (18.59×) over the country average.

04

Where do Gold Jewelry fans live in United States?

Gold Jewelry fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gold Jewelry fans also like?

Beyond Gold Jewelry itself, the audience over-indexes on International education (16.37×), Gold-filled jewelry (18.59×), gold necklaces (26.53×), and Buccellati (33.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gold Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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