Gold Jewelry Audience in United States

Gold Jewelry logo

Gold Jewelry has an estimated audience of 2,179,297 people in United States. 73.6% are female, 26.4% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, PSV Eindhoven.

The average Gold Jewelry fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gold Jewelry audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gold Jewelry fans

Demographic split for Gold Jewelry audience in United States
MetricValue
Female73.6%
Male26.4%
Average age32.5
Estimated audience size2,179,297

Audience persona

The typical Gold Jewelry fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Gold Jewelry in United States
RegionReachAffinity
California305,3201.27×
Texas273,8411.46×
Florida178,4941.21×
New York161,1411.32×
Illinois92,0351.27×
Georgia88,9551.33×
North Carolina79,4331.21×
Pennsylvania75,1081.02×
New Jersey70,2011.27×
Michigan62,2411.09×
Ohio61,7570.92×
Virginia59,7921.13×
Arizona50,1301.13×
Massachusetts47,5961.11×
Tennessee47,2311.08×
Maryland44,6761.19×
Washington42,7530.98×
South Carolina40,5581.24×
Indiana37,2020.93×
Louisiana34,4361.23×
Alabama32,9521.08×
Missouri32,5590.93×
Colorado29,8870.87×
Minnesota29,3950.94×
Wisconsin28,2510.86×
Connecticut26,8641.23×
Kentucky25,7940.94×
Oklahoma24,9861.03×
Oregon21,2250.85×
Nevada21,1181×
Mississippi19,6901.1×
Utah18,7100.96×
Arkansas17,1070.95×
Kansas15,7580.92×
Iowa14,9080.83×
Hawaii9,7881.04×
Nebraska9,4580.87×
New Mexico9,2880.85×
West Virginia8,9180.88×
Idaho8,6480.79×
New Hampshire7,1020.83×
Washington, District of Columbia7,0891.08×
Rhode Island7,0481.02×
Maine6,0240.77×
Delaware5,8230.97×
Montana3,7100.61×
North Dakota3,5410.79×
Alaska3,3040.71×
South Dakota3,2270.64×
Vermont2,7780.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold Jewelry audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven48.31×Sports
Income tax13.19×Business & Career
Jewellery store11.25×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
HDFC Bank31.8×Business & Career
Designer clothing4.79×Fashion & Accessoires
Tory Burch5.26×Fashion & Accessoires
Metaphysics3.7×Business & Career
Louis Vuitton3.67×Fashion & Accessoires
Back to the Future8.84×Movies & TV
Jean Paul Gaultier10.89×Fashion & Accessoires
High-net-worth individual5.83×Business & Career
Planet Fitness2.24×Sports
gold necklaces19.1×Fashion & Accessoires
Gemstone2.98×Fashion & Accessoires
YouTube Music3.02×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold Jewelry audience
TraitClusterScore
Luxury OrientationPREMIUM3.62
Design AffinityPREMIUM2
LGBTQ+ IdentityOPEN1.92
Price SensitivityPREMIUM1.78
Quality AwarenessPREMIUM1.54
Pet OwnershipJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Gold Jewelry
CountryShare
India31.7%
United States17.0%
Japan10.1%

See Gold Jewelry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gold Jewelry have in United States?

Gold Jewelry has an estimated audience of 2,179,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Gold Jewelry fans?

73.6% of Gold Jewelry fans are female, 26.4% are male, with an average age of 32.5 years.

Which brands do Gold Jewelry fans like most?

Gold Jewelry fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Gold Jewelry fans live in United States?

Gold Jewelry fans in United States are most concentrated in California (reach 305,320), Texas (reach 273,841), and Florida (reach 178,494). These three regions account for the largest share of the active audience.

What other brands do Gold Jewelry fans also like?

Beyond Gold Jewelry itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and PSV Eindhoven (48.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.