Earring Audience in United States

Earring logo

Earring has an estimated audience of 19,615,988 people in United States. 77.3% are female, 22.7% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Necklace, Ring (jewellery), Bracelet, Yahoo!ショッピング, Yahoo!奇摩名人娛樂.

The average Earring fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Necklace, Ring (jewellery), Bracelet, with strongest over-indexing on Necklace (3.26× the country average). Demographically, the Earring audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Earring fans

Demographic split for Earring audience in United States
MetricValue
Female77.3%
Male22.7%
Average age38.0
Estimated audience size19,615,988

Audience persona

The typical Earring fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Necklace.

Top regions in United States

Top regions ranked by reach for Earring in United States
RegionReachAffinity
California2,753,9041.28×
Texas2,080,9161.23×
New York1,524,8471.39×
Florida1,364,6791.03×
Illinois781,5711.2×
Georgia714,9241.18×
Pennsylvania710,1541.08×
Ohio620,3221.03×
North Carolina602,6601.02×
New Jersey590,4341.18×
Michigan542,4611.06×
Virginia526,1101.1×
Massachusetts430,4821.11×
Tennessee409,6311.04×
Washington409,0521.04×
Arizona389,2380.97×
Indiana377,8031.05×
Maryland363,8741.08×
Missouri333,2961.05×
Alabama318,0661.16×
South Carolina306,4171.04×
Louisiana297,4031.18×
Wisconsin273,7680.93×
Minnesota264,1690.94×
Colorado263,0850.85×
Kentucky259,2261.05×
Oklahoma222,5911.02×
Oregon211,6000.94×
Connecticut196,9001×
Mississippi193,0081.19×
Utah175,2811×
Nevada173,9140.92×
Arkansas160,8431×
Iowa148,3740.92×
Kansas140,6610.91×
Nebraska98,6001×
West Virginia88,8340.97×
Idaho86,4820.88×
New Mexico86,1070.88×
Hawaii81,7850.97×
New Hampshire62,7390.81×
Maine59,5180.85×
Rhode Island57,0290.91×
Washington, District of Columbia56,9450.97×
Delaware47,3040.87×
Montana42,6260.78×
Alaska37,2890.89×
South Dakota36,6250.81×
North Dakota31,6330.78×
Vermont28,1380.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earring audience
BrandAffinityCategory
Necklace3.26×Fashion & Accessoires
Ring (jewellery)3.37×Fashion & Accessoires
Bracelet2.23×Fashion & Accessoires
Yahoo!ショッピング1.79×
Yahoo!奇摩名人娛樂1.71×Internet & Social Media
Engagement ring2.52×Fashion & Accessoires
Sephora1.6×Shopping
Wedding ring2.55×Fashion & Accessoires
Unique Gifts3.06×Shopping
Handmade jewelry2.41×Fashion & Accessoires
Designer clothing2.32×Fashion & Accessoires
Fashion Nova1.78×Shopping
Zoom (TV channel)2.19×Technology & Electronics
Pendant2.77×Politics & Society
Lulu 黃路梓茵3.12×Movies & TV
Gemstone1.79×Fashion & Accessoires
Party dress2.93×Fashion & Accessoires
1080i1.52×Technology & Electronics
Indian Premier League2.11×Sports
Skirt1.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earring audience
TraitClusterScore
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.84
Luxury OrientationPREMIUM1.45
CreativityOPEN1.43
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Earring
CountryShare
Japan11.9%
United States11.9%
China9.0%

See Earring audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Earring have in United States?

Earring has an estimated audience of 19,615,988 people in United States, concentrated in California and Texas.

What is the gender split and age of Earring fans?

77.3% of Earring fans are female, 22.7% are male, with an average age of 38.0 years.

Which brands do Earring fans like most?

Earring fans show strongest brand affinity for Necklace (3.26×), Ring (jewellery) (3.37×), and Bracelet (2.23×) over the country average.

Where do Earring fans live in United States?

Earring fans in United States are most concentrated in California (reach 2,753,904), Texas (reach 2,080,916), and New York (reach 1,524,847). These three regions account for the largest share of the active audience.

What other brands do Earring fans also like?

Beyond Earring itself, the audience over-indexes on Ring (jewellery) (3.37×), Bracelet (2.23×), Yahoo!ショッピング (1.79×), and Yahoo!奇摩名人娛樂 (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.