Rascasse Audience Intelligence

Earring Audience in United States

A data profile of the people who buy, follow and care about Earring in United States — modelled from more than twelve digital signal sources. Earring has an estimated audience of 19,615,988 people in United States.

#1161among Topic in United States#88in Fashion & Accessoires

The average Earring fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Necklace, Ring (jewellery), Bracelet, with strongest over-indexing on Necklace (3.26× the country average).

Demographically, the Earring audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Earring fan in United States is more female, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Necklace.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earring profile in United States.

Audience size
19.6M
in United States
Gender
77.3%♀
22.7% male
Age
38.0
average years
Country rank
#1689
Topic in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earring fans

77.3% are female, 22.7% are male, average age 38.0.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Earring audience in United States
MetricValue
Female77.3%
Male22.7%
Average age38.0
Estimated audience size19,615,988
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Earring audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Earring audience comes from United States.

Worldwide audience distribution share by country for Earring
CountryShare
Japan11.9%
United States11.9%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earring audience in United States is strongest.

Fig. 05

Top regions by affinity

Earring fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.25×
02Mississippi~200K1.22×
03Texas~2M1.18×
04Louisiana~300K1.17×
05California~2.5M1.16×
06New Jersey~600K1.15×
07Alabama~300K1.15×
08Illinois~700K1.13×
09Georgia~700K1.12×
10Massachusetts~400K1.09×
11Virginia~500K1.05×
12Arkansas~200K1.05×
13Pennsylvania~700K1.04×
14Maryland~400K1.04×
15Kentucky~300K1.04×
16Oklahoma~200K1.04×
17Washington~400K1.03×
18Missouri~300K1.03×
19Connecticut~200K1.03×
20West Virginia~90K1.03×
21South Carolina~300K1.02×
22Utah~200K1.02×
23Kansas~200K1.02×
24Nebraska~100K1.02×
25Michigan~500K1.01×
26Tennessee~400K1.01×
27Ohio~600K1.00×
28North Carolina~600K1.00×
29Florida~1.5M0.99×
30Indiana~400K0.99×
31Alaska~40K0.99×
32Hawaii~80K0.98×
33Iowa~200K0.97×
34Arizona~400K0.94×
35Minnesota~300K0.94×
36Oregon~200K0.93×
37Rhode Island~60K0.93×
38Washington, District of Columbia~50K0.93×
39North Dakota~40K0.93×
40Wisconsin~300K0.92×
41Idaho~90K0.92×
42South Dakota~40K0.92×
43Delaware~50K0.91×
44New Mexico~90K0.90×
45Nevada~200K0.89×
46Colorado~300K0.88×
47Maine~60K0.87×
48Vermont~30K0.87×
49Montana~50K0.86×
50New Hampshire~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Earring, United States
0.85×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earring audience
#·InterestCategoryAffinity×
01Ring (jewellery)Fashion & Accessoires3.37×
02NecklaceFashion & Accessoires3.26×
03Unique GiftsShopping3.06×
04Party dressFashion & Accessoires2.93×
05PendantPolitics & Society2.77×
06Jewelry designFashion & Accessoires2.75×
07Wedding ringFashion & Accessoires2.55×
08Engagement ringFashion & Accessoires2.52×
09Handmade jewelryFashion & Accessoires2.41×
10Designer clothingFashion & Accessoires2.32×
11BraceletFashion & Accessoires2.23×
12Zoom (TV channel)Technology & Electronics2.19×
13Health And BeautyBeauty & Wellness1.99×
14DiamondFashion & Accessoires1.93×
15GemstoneFashion & Accessoires1.79×
16Fashion NovaShopping1.78×
17SkirtFashion & Accessoires1.68×
18SephoraShopping1.60×
19ChildbirthKids & Family1.56×
201080iTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earring audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.78×
Design AffinityPREMIUM1.61×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earring audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.81×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Earring have in United States?

Earring has an estimated audience of 19,615,988 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Earring fans?

77.3% of Earring fans are female, 22.7% are male, with an average age of 38.0 years.

03

Which brands do Earring fans like most?

Earring fans show strongest brand affinity for Necklace (3.26×), Ring (jewellery) (3.37×), and Bracelet (2.23×) over the country average.

04

Where do Earring fans live in United States?

Earring fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Earring fans also like?

Beyond Earring itself, the audience over-indexes on Ring (jewellery) (3.37×), Bracelet (2.23×), Engagement ring (2.52×), and Sephora (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Earring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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