Wedding ring Audience in United States

Wedding ring logo

Wedding ring has an estimated audience of 20,411,078 people in United States. 73.5% are female, 26.5% are male, average age 37.4. Top regions: Texas, California, Florida. Top brand affinities: Engagement ring, Ring (jewellery), Wedding reception, Yahoo!奇摩名人娛樂, Wedding videography.

The average Wedding ring fan in United States is 37.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Engagement ring, Ring (jewellery), Wedding reception, with strongest over-indexing on Engagement ring (4.11× the country average). Demographically, the Wedding ring audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wedding ring fans

Demographic split for Wedding ring audience in United States
MetricValue
Female73.5%
Male26.5%
Average age37.4
Estimated audience size20,411,078

Audience persona

The typical Wedding ring fan in United States is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Engagement ring.

Top regions in United States

Top regions ranked by reach for Wedding ring in United States
RegionReachAffinity
Texas2,241,5911.28×
California2,106,5480.94×
Florida1,447,1461.05×
New York1,079,4690.95×
Georgia743,4791.18×
Illinois643,3980.95×
North Carolina624,6711.02×
Ohio617,4680.98×
Pennsylvania581,8190.85×
Michigan567,1761.06×
Tennessee471,9271.15×
Arizona435,1001.04×
Virginia419,4060.84×
Indiana410,2471.1×
New Jersey385,3630.74×
Alabama369,7561.3×
Missouri367,7611.12×
Washington364,0110.89×
Louisiana354,7811.35×
Oklahoma323,7791.43×
South Carolina318,0961.04×
Maryland297,4140.85×
Massachusetts287,0980.71×
Colorado279,4740.87×
Kentucky278,5801.09×
Wisconsin269,8680.88×
Minnesota262,1810.9×
Mississippi260,3691.55×
Utah237,7481.3×
Arkansas229,9291.37×
Oregon201,4690.86×
Nevada200,6831.02×
Kansas191,2341.19×
Iowa177,0181.05×
Connecticut165,0660.81×
Idaho114,7141.12×
Nebraska111,9211.09×
New Mexico109,8821.07×
West Virginia98,8291.04×
Hawaii83,9830.96×
Montana53,8190.95×
New Hampshire49,7760.62×
Maine49,5030.68×
South Dakota49,4921.05×
North Dakota48,1831.15×
Rhode Island43,3040.67×
Delaware42,3910.75×
Alaska40,1850.92×
Washington, District of Columbia39,2740.64×
Wyoming32,2471.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wedding ring audience
BrandAffinityCategory
Engagement ring4.11×Fashion & Accessoires
Ring (jewellery)3.48×Fashion & Accessoires
Wedding reception3.11×Kids & Family
Yahoo!奇摩名人娛樂1.83×Internet & Social Media
Wedding videography3.91×Kids & Family
Bride and Groom3.78×Home & Garden
Yahoo!ショッピング1.78×
Wedding cake3.27×Food & Beverages
Marriage proposal3.03×Kids & Family
Sephora1.59×Shopping
Earring2.57×Fashion & Accessoires
Fashion Nova1.94×Shopping
IKEA1.52×Home & Garden
Wedding invitation3.63×Home & Garden
The Knot3.56×Kids & Family
Necklace2.11×Fashion & Accessoires
Unique Gifts2.85×Shopping
Designer clothing2.28×Fashion & Accessoires
Childbirth1.68×Kids & Family
Zoom (TV channel)2.17×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wedding ring audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.37
SustainabilityBALANCE1.31
CreativityOPEN1.24
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Wedding ring
CountryShare
United States13.1%
Japan12.4%
China8.4%

See Wedding ring audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wedding ring have in United States?

Wedding ring has an estimated audience of 20,411,078 people in United States, concentrated in Texas and California.

What is the gender split and age of Wedding ring fans?

73.5% of Wedding ring fans are female, 26.5% are male, with an average age of 37.4 years.

Which brands do Wedding ring fans like most?

Wedding ring fans show strongest brand affinity for Engagement ring (4.11×), Ring (jewellery) (3.48×), and Wedding reception (3.11×) over the country average.

Where do Wedding ring fans live in United States?

Wedding ring fans in United States are most concentrated in Texas (reach 2,241,591), California (reach 2,106,548), and Florida (reach 1,447,146). These three regions account for the largest share of the active audience.

What other brands do Wedding ring fans also like?

Beyond Wedding ring itself, the audience over-indexes on Ring (jewellery) (3.48×), Wedding reception (3.11×), Yahoo!奇摩名人娛樂 (1.83×), and Wedding videography (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.