Rascasse Audience Intelligence

The Knot Target Market in United States

A data profile of the people who buy, follow and care about The Knot in United States — modelled from more than twelve digital signal sources. The Knot has an estimated audience of 9,012,446 people in United States.

#404among Brand in United States#120in Kids & Family

The average The Knot fan in United States is 33.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, New York.

Top brand affinities include Celebrity Gossip, Wedding Planners, Clothing, with strongest over-indexing on Celebrity Gossip (17.52× the country average).

Demographically, the The Knot audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Knot fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Celebrity Gossip.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Knot profile in United States.

Audience size
9M
in United States
Gender
77.8%♀
22.2% male
Age
33.7
average years
Country rank
#3971
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Knot

77.8% are female, 22.2% are male, average age 33.7.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for The Knot audience in United States
MetricValue
Female77.8%
Male22.2%
Average age33.7
Estimated audience size9,012,446
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the The Knot audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

85.2%

of the worldwide The Knot audience comes from United States.

Worldwide audience distribution share by country for The Knot
CountryShare
United States85.2%
Canada6.3%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Knot audience in United States is strongest.

Fig. 05

Top regions by affinity

The Knot customers by region in United States
#RegionReachAffinity×
01North Dakota~50K2.81×
02South Dakota~50K2.38×
03Iowa~200K2.32×
04Nebraska~100K2.29×
05Minnesota~300K2.01×
06Wisconsin~300K1.84×
07Kansas~100K1.53×
08Missouri~200K1.40×
09Ohio~400K1.34×
10Michigan~300K1.21×
11Alabama~200K1.19×
12Indiana~200K1.14×
13New Hampshire~40K1.14×
14Louisiana~100K1.11×
15Illinois~300K1.09×
16South Carolina~100K1.06×
17Mississippi~80K1.06×
18Montana~30K1.05×
19Pennsylvania~300K1.04×
20Massachusetts~200K1.04×
21Kentucky~100K1.03×
22Connecticut~90K1.00×
23Tennessee~200K0.97×
24Arkansas~70K0.97×
25New Jersey~200K0.87×
26Rhode Island~30K0.87×
27Oklahoma~90K0.85×
28Maine~30K0.83×
29North Carolina~200K0.82×
30Colorado~100K0.82×
31Wyoming~10K0.80×
32Georgia~200K0.77×
33Vermont~10K0.76×
34Virginia~200K0.72×
35Delaware~20K0.71×
36New York~400K0.70×
37Texas~500K0.66×
38Idaho~30K0.66×
39West Virginia~30K0.63×
40Oregon~60K0.61×
41Maryland~90K0.60×
42Florida~300K0.55×
43Washington~100K0.55×
44Washington, District of Columbia~10K0.55×
45Arizona~100K0.53×
46Utah~40K0.44×
47New Mexico~20K0.38×
48Hawaii~10K0.33×
49Nevada~30K0.32×
50California~300K0.29×
Fig. 06

Affinity by region

Affinity by region — The Knot, United States
0.29×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Knot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Knot audience
#·InterestCategoryAffinity×
01Celebrity GossipNews17.52×
02Winnie-the-PoohKids & Family9.62×
03International educationBusiness & Career9.10×
04Wedding PlannersKids & Family8.59×
05Dungeons & DragonsGames5.44×
06Rick and MortyMovies & TV5.08×
07Unique GiftsShopping4.54×
08Hair ExtensionsBeauty & Wellness4.36×
09Handmade jewelryFashion & Accessoires4.10×
10Folk musicMusic & Radio3.67×
11Wedding ringFashion & Accessoires3.56×
12Natural skin careBeauty & Wellness3.22×
13Do it yourself (DIY)Home & Garden2.45×
14Trader Joe'sShopping2.42×
15CosmeticsBeauty & Wellness2.16×
16ClothingFashion & Accessoires1.93×
17Online shoppingShopping1.85×
18Luxury goodsFashion & Accessoires1.62×
19Consumer electronicsTechnology & Electronics1.51×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Knot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Knot audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.58×
Design AffinityPREMIUM2.15×
Pet OwnershipJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Knot audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Knot's target market in United States?

The Knot's target market in United States covers an estimated 9,012,446 people, concentrated in Texas and Ohio.

02

What is the gender split and age of The Knot customers?

77.8% of the The Knot audience are female, 22.2% are male, with an average age of 33.7 years.

03

Which brands do The Knot fans like most?

The Knot fans show strongest brand affinity for Celebrity Gossip (17.52×), Wedding Planners (8.59×), and Clothing (1.93×) over the country average.

04

Where do The Knot fans live in United States?

The Knot fans in United States are most concentrated in Texas (reach ~500K), Ohio (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Knot fans also like?

Beyond The Knot itself, the audience over-indexes on Wedding Planners (8.59×), Clothing (1.93×), Hair Extensions (4.36×), and Online shopping (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See The Knot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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