The Knot Audience in United States

The Knot logo

The Knot has an estimated audience of 9,055,069 people in United States. 77.8% are female, 22.2% are male, average age 33.7. Top regions: Texas, Ohio, New York. Top brand affinities: Product design, UK garage, Historic site, Goop, Fairy godmother.

The average The Knot fan in United States is 33.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, New York. Top brand affinities include Product design, UK garage, Historic site, with strongest over-indexing on Product design (9.63× the country average). Demographically, the The Knot audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of The Knot fans

Demographic split for The Knot audience in United States
MetricValue
Female77.8%
Male22.2%
Average age33.7
Estimated audience size9,055,069

Audience persona

The typical The Knot fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Knot in United States
RegionReachAffinity
Texas565,3210.73×
Ohio386,9461.39×
New York375,8650.74×
Illinois349,3051.16×
Florida345,8610.56×
Pennsylvania332,4181.09×
California325,0140.33×
Michigan300,7841.27×
Minnesota264,7822.04×
Wisconsin252,1221.85×
North Carolina233,5060.86×
Georgia225,1740.81×
New Jersey215,2260.93×
Missouri207,3061.42×
Massachusetts199,0331.12×
Indiana194,0961.17×
Tennessee180,8961×
Iowa167,0032.24×
Virginia165,8610.75×
Alabama150,7631.19×
South Carolina150,0991.1×
Louisiana128,6851.1×
Colorado122,7320.86×
Kentucky116,1021.02×
Kansas107,4561.51×
Washington106,0020.58×
Arizona100,9730.55×
Nebraska98,6472.17×
Maryland96,3330.62×
Connecticut94,9621.05×
Oklahoma86,9100.86×
Mississippi75,4471.01×
Arkansas70,8080.95×
Oregon59,9840.58×
North Dakota47,9842.58×
South Dakota46,0372.2×
New Hampshire40,9951.15×
Utah35,4390.44×
Nevada28,3280.32×
Idaho27,9680.62×
Maine26,5290.82×
Montana25,7811.03×
Rhode Island24,8880.86×
West Virginia24,7900.59×
Delaware17,5420.7×
New Mexico16,2260.36×
Washington, District of Columbia15,1420.56×
Hawaii12,4390.32×
Vermont11,5470.73×
Alaska9,3280.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Knot audience
BrandAffinityCategory
Product design9.63×Business & Career
UK garage16.46×Music & Radio
Historic site12.82×Arts & Culture
Goop13.02×Internet & Social Media
Fairy godmother17.34×Literature
Isometric exercise20.31×Sports
Vocal harmony9.37×Music & Radio
Governor of Michigan12.99×Politics & Society
Mathcore13.83×Music & Radio
Bank account4.28×Business & Career
Cachorro8.03×Pets & Animals
Stamp collecting5.99×Home & Garden
headspace11.34×Health
Hipster11.35×Politics & Society
Hardik Pandya17.71×Sports
Home equity2.29×Home & Garden
Natural rubber2.37×Cars & Mobility
Grinch4.61×Movies & TV
Harlow12.68×Travel & Leisure
Guitarist (magazine)12.27×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Knot audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
LGBTQ+ IdentityOPEN1.94
SustainabilityBALANCE1.78
Pet OwnershipJOY1.67
Design AffinityPREMIUM1.65
DIY MentalityTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for The Knot
CountryShare
United States85.2%
Canada6.3%
Australia4.0%

See The Knot audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does The Knot have in United States?

The Knot has an estimated audience of 9,055,069 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of The Knot fans?

77.8% of The Knot fans are female, 22.2% are male, with an average age of 33.7 years.

Which brands do The Knot fans like most?

The Knot fans show strongest brand affinity for Product design (9.63×), UK garage (16.46×), and Historic site (12.82×) over the country average.

Where do The Knot fans live in United States?

The Knot fans in United States are most concentrated in Texas (reach 565,321), Ohio (reach 386,946), and New York (reach 375,865). These three regions account for the largest share of the active audience.

What other brands do The Knot fans also like?

Beyond The Knot itself, the audience over-indexes on UK garage (16.46×), Historic site (12.82×), Goop (13.02×), and Fairy godmother (17.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.