Rascasse Audience Intelligence

Celebrity Gossip Audience in United States

A data profile of the people who buy, follow and care about Celebrity Gossip in United States — modelled from more than twelve digital signal sources. Celebrity Gossip has an estimated audience of 2,755,140 people in United States.

#5346among Topic in United States#65in News

The average Celebrity Gossip fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, The Children's Place, Zara Larsson, with strongest over-indexing on Hair Extensions (21.04× the country average).

Demographically, the Celebrity Gossip audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Celebrity Gossip fan in United States is more female, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for Hair Extensions.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity Gossip profile in United States.

Audience size
2.8M
in United States
Gender
66.3%♀
33.7% male
Age
32.9
average years
Country rank
#11025
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity Gossip fans

66.3% are female, 33.7% are male, average age 32.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Celebrity Gossip audience in United States
MetricValue
Female66.3%
Male33.7%
Average age32.9
Estimated audience size2,755,140
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Celebrity Gossip audience in United States
Age bracketShare%
16-1939%
20-2919%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Celebrity Gossip audience comes from United States.

Worldwide audience distribution share by country for Celebrity Gossip
CountryShare
United States20.0%
Japan19.8%
Italy14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity Gossip audience in United States is strongest.

Fig. 05

Top regions by affinity

Celebrity Gossip fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.90×
02Mississippi~40K1.83×
03Wyoming~7K1.79×
04Delaware~10K1.56×
05Montana~10K1.55×
06Oregon~50K1.49×
07Kentucky~50K1.47×
08Massachusetts~70K1.30×
09Vermont~6K1.27×
10North Dakota~7K1.22×
11Michigan~90K1.21×
12Washington~70K1.21×
13Idaho~20K1.19×
14Virginia~80K1.14×
15Rhode Island~10K1.14×
16Maryland~50K1.12×
17North Carolina~90K1.09×
18Pennsylvania~100K1.05×
19Missouri~50K1.03×
20Colorado~40K1.01×
21Illinois~90K1.00×
22New Jersey~70K1.00×
23Florida~200K0.99×
24Louisiana~40K0.99×
25Indiana~50K0.98×
26Ohio~80K0.97×
27New Hampshire~10K0.97×
28Maine~9K0.96×
29Tennessee~50K0.94×
30Nevada~20K0.91×
31California~300K0.90×
32South Carolina~40K0.90×
33Kansas~20K0.86×
34Alaska~5K0.86×
35New York~100K0.84×
36Wisconsin~30K0.84×
37Oklahoma~30K0.83×
38West Virginia~10K0.83×
39New Mexico~10K0.82×
40Texas~200K0.81×
41Utah~20K0.78×
42Minnesota~30K0.75×
43Washington, District of Columbia~6K0.75×
44Hawaii~9K0.74×
45Iowa~20K0.72×
46Arkansas~20K0.70×
47Georgia~60K0.68×
48Nebraska~9K0.68×
49Alabama~20K0.61×
50Arizona~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Celebrity Gossip, United States
0.56×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity Gossip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity Gossip audience
#·InterestCategoryAffinity×
01Bachelor in Paradise (TV series)Movies & TV33.10×
02Zara LarssonMusic & Radio31.47×
03Alex CooperMusic & Radio26.19×
04Hilary DuffMovies & TV25.91×
05The Children's PlaceKids & Family24.60×
06Hair ExtensionsBeauty & Wellness21.04×
07AritziaFashion & Accessoires19.83×
08Love & Hip Hop: AtlantaMovies & TV19.47×
09The KnotKids & Family17.52×
10EverlaneFashion & Accessoires16.15×
11New-adult fictionLiterature15.52×
12Princess PollyFashion & Accessoires15.32×
13Love IslandMovies & TV14.40×
14Sabrina CarpenterMusic & Radio14.33×
15PacSunFashion & Accessoires12.87×
16Gothic fashionFashion & Accessoires12.47×
17HarmonicaMusic & Radio12.41×
18MLB.comSports11.06×
19The Open ChampionshipSports10.40×
20Golf equipmentSports7.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity Gossip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity Gossip audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
MindfulnessBALANCE1.61×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity Gossip audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.35×
Early Adopter MentalityPOWER0.37×
DIY MentalityTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity Gossip have in United States?

Celebrity Gossip has an estimated audience of 2,755,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Celebrity Gossip fans?

66.3% of Celebrity Gossip fans are female, 33.7% are male, with an average age of 32.9 years.

03

Which brands do Celebrity Gossip fans like most?

Celebrity Gossip fans show strongest brand affinity for Hair Extensions (21.04×), The Children's Place (24.6×), and Zara Larsson (31.47×) over the country average.

04

Where do Celebrity Gossip fans live in United States?

Celebrity Gossip fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity Gossip fans also like?

Beyond Celebrity Gossip itself, the audience over-indexes on The Children's Place (24.6×), Zara Larsson (31.47×), Aritzia (19.83×), and Hilary Duff (25.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Celebrity Gossip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Gossip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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