Celebrity Gossip Audience in United States

Celebrity Gossip logo

Celebrity Gossip has an estimated audience of 2,755,140 people in United States. 66.3% are female, 33.7% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Call Her Daddy, Aritzia, Hilary Duff, Sabrina Carpenter.

The average Celebrity Gossip fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Call Her Daddy, Aritzia, with strongest over-indexing on Hair Extensions (21.04× the country average). Demographically, the Celebrity Gossip audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Celebrity Gossip fans

Demographic split for Celebrity Gossip audience in United States
MetricValue
Female66.3%
Male33.7%
Average age32.9
Estimated audience size2,755,140

Audience persona

The typical Celebrity Gossip fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Celebrity Gossip in United States
RegionReachAffinity
California288,8460.95×
Texas204,1950.86×
Florida182,1970.98×
New York134,0290.87×
Illinois97,6711.06×
Pennsylvania90,2340.97×
Michigan85,1041.18×
Ohio83,5040.98×
North Carolina82,5991×
New Jersey76,4601.09×
Washington71,5871.3×
Virginia69,7931.04×
Massachusetts65,8391.21×
Georgia58,5730.69×
Connecticut58,5302.12×
Maryland57,1751.21×
Indiana55,5361.1×
Tennessee52,9780.96×
Missouri43,6630.98×
Mississippi42,5101.87×
South Carolina40,7720.98×
Colorado37,2800.86×
Oregon36,1931.15×
Wisconsin36,0590.87×
Louisiana33,6580.95×
Kentucky29,5140.85×
Arizona29,1060.52×
Minnesota27,7720.7×
Oklahoma26,0970.85×
Nevada25,4660.96×
Alabama22,5340.59×
Kansas20,0920.93×
Utah17,3620.7×
Idaho17,0071.23×
Iowa15,7680.69×
Arkansas13,8110.61×
Montana13,3721.75×
Delaware12,9671.71×
New Mexico10,9410.79×
New Hampshire10,7540.99×
Rhode Island9,8071.12×
Maine9,5130.96×
North Dakota8,1231.44×
West Virginia8,0480.63×
Wyoming7,7421.9×
Hawaii7,6120.64×
Nebraska7,4300.54×
Vermont5,9581.23×
Washington, District of Columbia5,0730.61×
South Dakota2,9880.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Celebrity Gossip audience
BrandAffinityCategory
Hair Extensions21.04×Beauty & Wellness
Call Her Daddy34.79×Music & Radio
Aritzia19.83×Fashion & Accessoires
Hilary Duff25.91×Movies & TV
Sabrina Carpenter14.33×Music & Radio
Zara Larsson31.47×Music & Radio
Love & Hip Hop: Atlanta19.47×Movies & TV
Bachelor in Paradise (TV series)33.1×Movies & TV
The Knot17.52×Kids & Family
PacSun12.87×Fashion & Accessoires
Everlane16.15×Fashion & Accessoires
MLB.com11.06×Sports
Euphoria3.92×Movies & TV
Princess Polly15.32×Fashion & Accessoires
Love Island14.4×Movies & TV
Superman3.74×Movies & TV
Gothic fashion12.47×Fashion & Accessoires
New-adult fiction15.52×Literature
Harmonica12.41×Music & Radio
Alex Cooper26.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Celebrity Gossip audience
TraitClusterScore
Luxury OrientationPREMIUM4.07
Risk AppetiteTHRILL1.77
LGBTQ+ IdentityOPEN1.48
MindfulnessBALANCE1.35
TraditionCONSERVATISM1.34
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Celebrity Gossip
CountryShare
United States20.0%
Japan19.8%
Italy14.2%

See Celebrity Gossip audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Celebrity Gossip have in United States?

Celebrity Gossip has an estimated audience of 2,755,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Celebrity Gossip fans?

66.3% of Celebrity Gossip fans are female, 33.7% are male, with an average age of 32.9 years.

Which brands do Celebrity Gossip fans like most?

Celebrity Gossip fans show strongest brand affinity for Hair Extensions (21.04×), Call Her Daddy (34.79×), and Aritzia (19.83×) over the country average.

Where do Celebrity Gossip fans live in United States?

Celebrity Gossip fans in United States are most concentrated in California (reach 288,846), Texas (reach 204,195), and Florida (reach 182,197). These three regions account for the largest share of the active audience.

What other brands do Celebrity Gossip fans also like?

Beyond Celebrity Gossip itself, the audience over-indexes on Call Her Daddy (34.79×), Aritzia (19.83×), Hilary Duff (25.91×), and Sabrina Carpenter (14.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Gossip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.