The Open Championship Audience in United States

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The Open Championship has an estimated audience of 15,619,276 people in United States. 32.3% are female, 67.7% are male, average age 35.7. Top regions: Florida, California, Texas. Top brand affinities: Rory McIlroy, PGA Tour, Backcountry skiing, Ryder Cup, Golf course.

The average The Open Championship fan in United States is 35.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Rory McIlroy, PGA Tour, Backcountry skiing, with strongest over-indexing on Rory McIlroy (6.62× the country average). Demographically, the The Open Championship audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of The Open Championship fans

Demographic split for The Open Championship audience in United States
MetricValue
Female32.3%
Male67.7%
Average age35.7
Estimated audience size15,619,276

Audience persona

The typical The Open Championship fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Rory McIlroy.

Top regions in United States

Top regions ranked by reach for The Open Championship in United States
RegionReachAffinity
Florida1,028,4190.97×
California960,1880.56×
Texas862,5670.64×
New York721,4300.83×
North Carolina672,1631.43×
Pennsylvania630,7611.2×
Illinois593,6621.14×
Ohio548,3671.14×
Michigan533,8191.31×
Massachusetts474,5681.54×
Georgia449,0810.93×
New Jersey399,7541.01×
Minnesota387,6631.73×
Virginia338,7000.89×
South Carolina331,8021.41×
Colorado307,7821.25×
Wisconsin293,4911.25×
Tennessee276,3920.88×
Indiana265,3850.93×
Missouri256,7281.02×
Washington254,7220.81×
Arizona241,7620.76×
Maryland221,4290.82×
Kentucky202,0601.03×
Alabama194,5630.89×
Connecticut187,7971.2×
Iowa167,1161.3×
Oregon150,3540.84×
Louisiana141,7550.7×
Oklahoma136,8760.79×
Utah122,3050.87×
Kansas118,7930.97×
Nebraska102,9451.31×
Nevada102,8070.68×
Arkansas92,6330.72×
Mississippi85,2120.66×
New Hampshire84,9531.38×
Maine80,7451.44×
Idaho64,3170.82×
West Virginia57,1370.79×
Rhode Island55,0731.11×
Hawaii50,0710.75×
Montana49,2381.14×
New Mexico45,8590.59×
Washington, District of Columbia44,8930.96×
Delaware40,8640.95×
South Dakota39,4701.09×
North Dakota38,5201.2×
Vermont29,3321.07×
Wyoming20,2430.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Open Championship audience
BrandAffinityCategory
Rory McIlroy6.62×Sports
PGA Tour3.32×Sports
Backcountry skiing5.3×Sports
Ryder Cup5.59×Sports
Golf course3.21×Sports
Fox hunting3.81×Sports
Golf Channel3.21×Sports
Royal Caribbean Cruises Ltd.3.98×Travel & Leisure
MSC Cruises5.96×Travel & Leisure
US Open (tennis)4.97×Sports
Titleist5.03×Sports
Ski touring5.87×Sports
LPGA5.45×Sports
Adventure1.55×Travel & Leisure
Jordan Spieth6.49×Sports
MLB1.63×Sports
TopGolf3.64×Sports
Wakeboarding3.68×Sports
PGA Championship2.85×Sports
Eastern Time Zone1.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Open Championship audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM2.01
LGBTQ+ IdentityOPEN1.5
SustainabilityBALANCE1.41
Sports ActivityPOWER1.34
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for The Open Championship
CountryShare
United States67.6%
United Kingdom13.2%
Australia4.2%

See The Open Championship audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does The Open Championship have in United States?

The Open Championship has an estimated audience of 15,619,276 people in United States, concentrated in Florida and California.

What is the gender split and age of The Open Championship fans?

32.3% of The Open Championship fans are female, 67.7% are male, with an average age of 35.7 years.

Which brands do The Open Championship fans like most?

The Open Championship fans show strongest brand affinity for Rory McIlroy (6.62×), PGA Tour (3.32×), and Backcountry skiing (5.3×) over the country average.

Where do The Open Championship fans live in United States?

The Open Championship fans in United States are most concentrated in Florida (reach 1,028,419), California (reach 960,188), and Texas (reach 862,567). These three regions account for the largest share of the active audience.

What other brands do The Open Championship fans also like?

Beyond The Open Championship itself, the audience over-indexes on PGA Tour (3.32×), Backcountry skiing (5.3×), Ryder Cup (5.59×), and Golf course (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Open Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.