Rascasse Audience Intelligence

The Open Championship Audience in United States

A data profile of the people who buy, follow and care about The Open Championship in United States — modelled from more than twelve digital signal sources. The Open Championship has an estimated audience of 15,875,055 people in United States.

#5among Golf in United States#30among Event in United States#160in Sports

The average The Open Championship fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Rory McIlroy, PGA Tour, Backcountry skiing, with strongest over-indexing on Rory McIlroy (6.62× the country average).

Demographically, the The Open Championship audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Open Championship fan in United States is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Open Championship profile in United States.

Audience size
15.9M
in United States
Gender
32.3%♀
67.7% male
Age
35.7
average years
Country rank
#2185
Event in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Open Championship fans

32.3% are female, 67.7% are male, average age 35.7.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for The Open Championship audience in United States
MetricValue
Female32.3%
Male67.7%
Average age35.7
Estimated audience size15,875,055
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the The Open Championship audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

50.4%

of the worldwide The Open Championship audience comes from United States.

Worldwide audience distribution share by country for The Open Championship
CountryShare
United States50.4%
United Kingdom10.0%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Open Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

The Open Championship fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K1.65×
02Massachusetts~500K1.46×
03Maine~80K1.44×
04New Hampshire~90K1.38×
05Wisconsin~300K1.35×
06South Carolina~300K1.35×
07North Carolina~600K1.32×
08Connecticut~200K1.30×
09Nebraska~100K1.30×
10Iowa~200K1.28×
11Montana~60K1.28×
12Michigan~500K1.25×
13North Dakota~40K1.24×
14Vermont~30K1.24×
15Ohio~600K1.21×
16Colorado~300K1.18×
17Pennsylvania~600K1.14×
18South Dakota~40K1.13×
19Rhode Island~60K1.12×
20Illinois~500K1.05×
21Kentucky~200K0.99×
22Indiana~300K0.98×
23Missouri~200K0.97×
24Delaware~40K0.96×
25New Jersey~400K0.95×
26Tennessee~300K0.95×
27Utah~100K0.95×
28Washington, District of Columbia~40K0.95×
29Florida~1M0.93×
30Kansas~100K0.93×
31Wyoming~20K0.93×
32Idaho~70K0.92×
33Georgia~400K0.88×
34Alabama~200K0.87×
35New York~700K0.86×
36Virginia~300K0.84×
37Oregon~100K0.82×
38West Virginia~60K0.82×
39Maryland~200K0.80×
40Washington~200K0.77×
41Oklahoma~100K0.76×
42Hawaii~50K0.75×
43Arizona~200K0.73×
44Arkansas~90K0.72×
45Louisiana~100K0.69×
46Mississippi~90K0.68×
47Nevada~100K0.66×
48Texas~900K0.65×
49New Mexico~50K0.60×
50California~1M0.58×
Fig. 06

Affinity by region

Affinity by region — The Open Championship, United States
0.58×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Open Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Open Championship audience
#·InterestCategoryAffinity×
01Rory McIlroySports6.62×
02Jordan SpiethSports6.49×
03MSC CruisesTravel & Leisure5.96×
04Ski touringSports5.87×
05Ryder CupSports5.59×
06LPGASports5.45×
07Backcountry skiingSports5.30×
08TitleistSports5.03×
09US Open (tennis)Sports4.97×
10Royal Caribbean Cruises Ltd.Travel & Leisure3.98×
11Fox huntingSports3.81×
12WakeboardingSports3.68×
13Masters TournamentSports3.54×
14PGA TourSports3.32×
15Golf courseSports3.21×
16Golf ChannelSports3.21×
17PGA ChampionshipSports2.85×
18Eastern Time ZonePolitics & Society1.66×
19MLBSports1.63×
20AdventureTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Open Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Open Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
Luxury OrientationPREMIUM1.14×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Open Championship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Need for SecurityCONSERVATISM0.63×
IndulgenceJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Open Championship have in United States?

The Open Championship has an estimated audience of 15,875,055 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Open Championship fans?

32.3% of The Open Championship fans are female, 67.7% are male, with an average age of 35.7 years.

03

Which brands do The Open Championship fans like most?

The Open Championship fans show strongest brand affinity for Rory McIlroy (6.62×), PGA Tour (3.32×), and Backcountry skiing (5.3×) over the country average.

04

Where do The Open Championship fans live in United States?

The Open Championship fans in United States are most concentrated in California (reach ~1M), Florida (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do The Open Championship fans also like?

Beyond The Open Championship itself, the audience over-indexes on PGA Tour (3.32×), Backcountry skiing (5.3×), Ryder Cup (5.59×), and Golf course (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See The Open Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Open Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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